WN TBD: Inside Facebook's Political Ad Mess


They after founding the Huffington Post Arianna Huffington worked around the clock until she experienced a wakeup call that inspired her to change her life and build global business helping others you can hear her story on that made all the difference a new podcast about the defining moments in the lives of six achievers worked in the world enough to know that that was not what I thought but I was not an easy easy interviewer like I was very clear don't hire me if you don't mean eh I'm very excited to help this company think through these very challenging questions of what role are we playing in global politics and global hope you like it on Wednesday of this week Mark Zuckerberg went up to Capitol Hill regular conversation she's an idealist but she says she wasn't naive about the challenges I didn't have rose colored glasses thinking I was going to change the company an old enough and Chrissy and so I went in thinking if what they offered me is true which was to build and had this new team about facebook's cryptocurrency Lebron in practice he was there to be opinion for members of Congress Mr Thank you chairwoman waters wrecking member mckenry and members of the committee thank you for the opportunity to testify today in theory he was there to testify she was looking for the next thing and facebook came calling I watched the entire hearing I watched how many times he talked about elections in particular around hi I'm Lizzie leary and if you're wondering why you're hearing my voice and the world as a top priority they called me and gave me the exact title that spoke to the core of my priorities and who I am in fact check politicians speech and Zuckerberg's last time in front of Congress was in the spring of two thousand eighteen yell Eisenstein remembers that day perfectly offered me this shiny title of Head of Global Elections Integrity Operations Yell is the kind of person talks about civil discourse and preserving democracy in facebook now allows politicians to pay to spread disinformation in twenty twenty elections and in the future so I just want to know how far I can push so you'll hear me every Friday morning in your what next feet and you'll still get regular what next Monday through Thursday plus those great impeachment roundup shows are now on Friday afternoons the last time he testified was the day they made a job offer to me in fact they actually call me with the final offer one minute after his testimony ended that day yells background is fast not Mary Harris's it's because we're bringing you a new show it's called what next TVD and it's part of the what next family focused on tech power and the future doc Berg I want to get through a number of questions diverse asset management fair housing issues diversity and inclusion in privacy dating she's been a CIA officer advised Vice President Biden on national security done corporate responsibility for companies and in two thousand eighteen at that point in her life scene auctions around the world then how could I say no if you can hear in her voice but it didn't work out the way she wanted well that's true ask new plan on doing no back checking on political ads chairwoman our policy is that we do not today on the show why the fight over political ads on facebook his really a battle about something much bigger I'm Lizzie O'Leary and to hire a team and to really help think through what is the best way for us to ensure that we are not harming democracy you're day in particular lawmakers seem to want to focus on facebook's policy of not fact checking political ads you announced recently that the official policy of what next TVD a show about technology power how the future will be determined stay with us how do you studying also elusive it's known as the ghost of the mountain for researchers at the Snow Leopard Trust the answer is artificial intelligence by using Microsoft Day I to analyze thous remote camera images for snow leopards a task that used to take three days is now done in minutes so researchers have more time to save this threatened species C every industry uses tech today there are high paying careers software engineering data analytics data science product design to take your place in the World L. Microsoft Day I helps protect our environment at Microsoft dot com slash. Ai This is a show about tech and honestly next workforce you need the right tech skills you need an education that leads to a career you need thankful thankful is a better way to learn all their courses ride cared about whether it be democracy civil discourse our national security was no longer coming from this thing abroad that I was working on taken completely online with full-time INFLEC- study options so you can commit one hundred percent or keep working while you left your skills thankful offers an unmatched level of one on one support also work with an expert career adviser helping you put to get the perfect resume Organiz mock interviews to ensure that you're hired within six months out of it overseas but in two thousand fifteen she started rethinking her focus it started occurring to me that a bigger threat in my mind to all the things to blame and I said something along the lines of I don't think Mark Zuckerberg set out to destroy democracy and gave us platform even when it would otherwise breach our normal content rules of course that got major pushback most notably from Elizabeth Warren Workforce but thankful to dot com slash. What next to start building the future you want that's T. H. I N. K. F. U. L. Dot com policies decisions conflicts over the last few weeks this question of facebook's role in public discourse is back in the headlines specifically how facebook treats politic having been a CA officer yes having been AC- I after having been a diplomat overseas having worked on the ground with real people affected by I do fundamentally believe that but we cannot deny that platform has been abused and league clear with you today we do not submit speech by politicians to our independent fact checkers and we generally allow it on the Ashley what next before Ya'll went to work for facebook she'd been deep in the National Security World Brin and Joe Biden and last week Mark Zuckerberg defended the policy in a speech he gave at Georgetown couching it as part of facebook's larger commitment to free speech already have access to media access to information especially in countries that have more digital regimes and you'd be squashing the voice of the smaller party completing the course and the best part if they don't help you get a job within six months your tuition is fully reimbursed it's time to take your place in the world's next would probably be the easiest thing to do because I assume you're not actually making as much money from political advertising as you are from industries and other stuff however advertising side and understand what is actually the underlying drivers here do you remember your first day first week Oh yeah not together given the sensitivity around political ads I've considered when we should stop allowing them all together gle advertising good afternoon thank you very much for allowing me to spend ten minutes or so with you this afternoon our facebook that's Nick Clegg facebook the only reason it was happening but did start exploring then started speaking about it and and was asked once on podcast do I think mark Zuckerberg is including right now is how many people they've hired with backgrounds like mine for example to help them fix these problems ZAC and former British politician and we're playing this tape because he kicked off this advertising controversy again when he spoke the Atlantic Festival recently and that's why I want to be re one of the questions they asked me during my interview which I actually heard Mark Zuckerberg talk about during his speech the other day they asked me do you think we should ban political advertising the little a person so I do actually fundamentally believe that and I heard Mark Zuckerberg say that the other day and I agree with him political ads can be an important part of voice oh I don't think you guys should ban political advertising because I look at this globally and if you ban political advertising you're tilting the scales towards the incumbents who ah they let it happen so I wanted to look at the political discourse all together over the platform from the organic side to the to the especially for local candidates and up and coming challengers advocacy groups in the media might not otherwise cover that way they can get their voice into the debate my first meeting which was zoom meeting because I was a Menlo Park and my boss was not very first meeting with my new boss she let me know that and they have they've hired some amazing people I had some amazing colleagues there but hiring us and empowering us are two different things and from day one started putting out all these different ideas which means there was a hunger to have this conversation at least and again it's not about facebook telling me about about talking to us I was why I think there's so much noise out there and I am not one of those people who wants to contribute to the noise anyway anybody in the media's goal is to try to contribute to all of this craziness that's going on but at the end of the day in order for you to actually get talk about is what are some of the solutions to help make sure that we have a healthy Internet that we can preserve all of our values which includes freedom of speech I have to change your title your title is now going to be manager I'll just say one of the things that we hear them tout a lot I as ornamentation so I as you know like any place drink the company Kool aid very rarely in very exciting and my second day the actually day to sorry it was made crystal clear to me I would never be empowered to do anything because of that yellow facebook after six months but while she was there she did raise this question about political I did pose that question in what's called an internal tribe at facebook me Titians what they can and can't say by I do know that there were zero appetite beyond the engineers PM's to actually even consider whether we should and I started thinking it was bread breakdown of civil discourse here at home so start digging in started looking at why that was happening and I'm not saying social media's I wanted to understand if we're able to use fact checkers to start to actually address this misinformation problem on organic content play on facebook and on Youtube and get out there you also have to play the game and have a salacious click bait title and so it is very hard for me to a from a business perspective the controversy certainly is not worth the very small part of our business that they make up and I did say you know what I and I also I mean if you're going to I

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