Garden trends with Katie Dubow-A Way To Garden With Margaret Roach October 28, 2019


From awaited Gordon Dot Com and Robin Hood Radio Dot Com. This is a way to garden with Margaret Roach. Your weekly invitation to dig in and grow I have to confess that I have weeded out and discarded a lot of press releases and pennsylvania-based Garden Media Group A women owned and run public relations firm specializing in the home and Garden Industry and celebrating its thirtieth year in business so trends so even the casual garden chopper will have noticed trends you know like one year you go into the garden centers and there's a million orange flowered things that everyone just go out and change everything they're doing just like you said it just I we want people to think maybe make a few changes but just you know what do you think about it yep coming full circle but she worked here in Kennett Square with the mushroom industry because can it is the mushroom capital of the world and from that work she met the CONARD pyle company I look forward to it because it makes me think this report each year kind of makes me thinking and you know we should probably say right away it's not like this is the you know eighteen years it's been issued its from the Specialty Public Relations Agency called Garden Media Group and it's their annual garden trends report more on what field or a reader interested in the wonders of the natural world their books are there to help you grow timber press dot Com Katie do bow is creative director of the Kennett Square elves and everybody who and we also look at outside of our industry to we look at the fashion industry but look at the home industry because you know I love gardeners we've never said that were a group of trendsetters I think so we look outside of our industry to see what are some of the changes happening out there that may affect us right two leaders in the industry to figure out what's trending and you know I think like you a lot of people look for it but it's just fun you know we have a lot of fun doing it and we don't expect read the knockout rose also here in our backyard and they saw the work that she didn't they said you know we're launching this little rose it doesn't have a name and we think it could be a game show an editor for four or five hundred years so but you've done the garden trends report for what nineteen years I think it is report yeah ranger but we'd like your help with it she worked on that for the next ten years so for mushrooms to the knockout row success so and an all this time really I've been and so that's from garden center owners to product manufacturers and even the public yes to think public yep growers and media such as yourself she put me on the bus to kindergarten which is especially important for me I put my daughter on the bus at kindergarten this year also though it's really yeah it's really you know the year before there wasn't so much orange or whatever and there's that or or like caliber coa you know the like little miniature looking Petunia things well maybe ten years forecast for twenty twenty in a moment but first this message underwriting support from timber press your go to resource for books and gardening nature whether you're new gardner a professional at the top of your he's also author of the agency's annual guard trends report which is our subject today so welcome Katie thank you so much Margaret so that had to be here yeah I really I'm not kidding when I say Goer so there were one or two and then suddenly it takes up a whole giant area of the garden center you know what I mean there's those types of things that even us who are not doing it analysis could say oh I don't remember that having that much real estate before sue sue but you know you're you're looking at as you said some scientific based enormous research report from some governmental agency or something like a wreck right where a group of people in Kennett Square who put our heads together and we talked before kind of input from a lot of different places and what are some of the things you know over the years I mean I think in your I reports let's backtrack for a second of sort of a quick what's carden media group question because I feel like if I recall correctly stories begins with your mother Susan in two thousand and one you really correctly forecast like a growth in so-called outdoor living do you remember that yes why wasn't working here then but I do remember I mean all in literally outdoor living rooms their kitchen outdoors where we're magnificent I think luckily we have shifted a little bit and we still have outdoor living rooms but it's because are spaces inside or maybe a little smaller and so we can expand our life outside by having rooms but yeah that was that was the new living room right and read all the reports and the fascinating thing was at that time it was the era of the mcmansions people had vs outside or inside boy and in early client of hers. I was like the American mushroom growers or something you got it yet she tells the story Sudi McCoy's my mom she started this business when the whole thing but with the transcript of the show I mean but a lot of the topics had an environmental bent to them you know even seems like they've gone from trend to like a permanent fixture right do you think through when Cheerios is talking about them but you think they're mainstream right right right so kind of give everyone a little sense of what your forecasting rate yeah the way that we do our trends and the reason that they're listed this way because you know it's not that that wasn't on purpose it's just that that's the way you know that's the trend that's the way the world is going so that's kind of go through the table of contents a little bit you know let's and so the trends along the way sort of headline trends you know the by local that was one that you talked about I think two thousand eight and we start more on what's happening on a global scale and then it kind of goes down to how it affects your backyard some people might not be seeing our first training which is called cities of the future thought in them yes they do absolutely and you know that's not something that we even were quite aware of until someone brought that so this year you know in twenty twenty the table of contents to your report and we'll give the lane for people can browse through and whatever hmm more than half of our world lives in cities but that's expected to change by twenty fifty to seventy percent and so with the number of people that are moving into our city spaces that are accessible not just one park in the outreaches but yet more integrated and I'm glad you brought up trees because there's such an important you know I think that often cities will have to have that include greenery you know with parks historic places and Dare I say it instagram mobile places that will attract this younger younger these things are going to have to change about our city's not just to accommodate those numbers of people but to be a city that attracts the kind of who wants to move to a city how were you changing your suit have you heard of that term before it was funny I had not yeah that lasted me researching it you know it's it's as our cities grow we need it person to move into this area and to live in the city it's going to be an element that a city must have to attract people to it and so urban trees kind of have to be reinvented in a way to eighty to be more green facing and that really is the big change here and how it affects our industry is the rise of this thing we call the central recreational district Ooh the old sort of St Tree system may not work as well we have to have some good sustainable urban trees for future and a changing climate and and and you say these green obviously the native plant interest kind of coming around you know and the related one about pollinators I mean some hang like pollinators natives now it's not again it's this is not a you know a report from you know the Department of of whatever on climate tried or something but a lot of them had an environmental up attention and they said that's been out of eight of them and they miss that even the color trend has a little bit of sustainability and vision our cities as as a place that it's things do not leave it as trash it keeps moving around and around and so a circular economy the definition of that Sidy Margaret did you ever darn your socks I'm now I'm not that old Katie but but no and you know and right we get a hole in your sock urban environment what will work right and then after the sort of cities of the future the report talks about a circular economy now it might not be something that's so close to home as we get deeper into the trends of really really close to home so our cities of the future one is just that you know right now intense yeah you know and I love that term green collar jobs because it's not looking down upon the segment of the workers that maybe don't need a PhD in our interest times we have tree blindness we think they'll always be there so it's important to plant the right tree and the right plant there's not a lot of research done about what trees and plants work in this kind of ages are created right right right and that you know so with just nine percent of cereals globally that we consume being reused and acting in the report it says five trillion dollars in new output by twenty thirty so it's not that we are just going to be re we still are going to want to eat peanut butter we're still going to use toothpaste is just about how those packing added that basically you're you're taking your trash instead of throwing it in a landfill you're being able to reuse it and the reason that we need to do that is because you know an average of fifty five thousand dollars per year and don't require a bachelor's degree and a lot of them are in our green industry so it's really just about kind of shifting that that model on it some might think that according to you know because we're we're using things that it would be a detriment to companies but according to one study actually says we could generate trillion four point five is it like global consumption overall has tripled since nineteen seventy I mean something's gotTa give so you're talking about that in the report and then you're moving on to away and you know and this is our mentality right yeah nine percent of our materials now globally are reused so that is our mentality it's terrible head about looking at education and versa fine the way that we look at education and really fulfilling the need because in our industry the the number of jobs outnumber the number of candidates two to one I'm sure you've heard of the CBD the central a different kind of CBD that maybe his trendy right now but the central business district it's the general downtown well this is a new area that can just quickly mention you know there's going to be in this economy also a a need for or more green collar jobs as you call them in the table of an endangered soil and there was some pretty shocking thoughts in that in that about really where we're at with is to to garden and they you know that age group are so interested in pollinators they're so interested in growing their own food but when you ask them what's horticulture they look at you nine percent yeah terrible so we need to make a change and that change starts it starts with us but it also starts with our big companies and so give our dollars we can support and shop from players who support soil health as the onic farming and good proponents in the industry who who manage their soil better Putting your dollars there and I I mean I think of that is from cystic is that it's wiped away one third of our world's topsoil and that if we continue with these trends that are soil this topsoil that we need my favorite but it is when I like to talk about the most because it's something that you can make a change in your own backyard today you know we really can't do something that starting with where I get my seed to whereby food all the way along the line so not just my own backyard but that to you know can help we just our our country has put our our you know this generation and millions of dollars of debt of college debt right for what for what right you have thirty million jobs in our country out this and and the statistics as you said so as we know prior to the twentieth I you know the twentieth century our farming was different we did we didn't develop as much there wasn't as much table of contents tons were the ones that appealed to me the most as a gardener you know 'cause they're a little well a little closer to home maybe the next one in health and and as you say we can make changes in our own backyard and we can also I think and I think is important is we can make changes with our pocketbook we can with how we treat soil and where the soil situation is add in on the on the planet right now the endangered soil one is probably with if I can say it street or any industry for that matter in fact I just read a study that really hit home with a lot of people I shared it on my facebook page from PBS that said that right now gardening it's like you said organic it's building on organic gardening it's doing all of the elements of organic gardening but just having the idea of putting the neutral but this helps people understand that your your farmer that you're choosing is not just practicing organic but they're also dedicated to rejuvenating the soil so we go from there to in the report we go to sort of beyond it's almost like a new form of the seed to moving to the farm that you're choosing to buy from two growing in your own backyard you really can make a difference and we're the the real trend that I'm seeing here is called regenerative I apparently in the United States only ten counties in the US grow more than ten crop varieties so we've really it's all like you said it's about that starting at back in the soil it's adding an extra layer regenerating your soil because that will also help sequester carbon right and there are I mean there is evidence that there are companies now who are onto this even large corporations that we've heard of who are realizing and who are making a contribution in this direction that are that are alert to it on just the plain organic standards at the idea and you know this is a little controversial because do you farmers and other you know supporters and growers need another certification right they are sometimes I look at some of those and I think it's just lip service but it does seem like there are some that are actually I mean even general mills has committed to generate a million host to conventional farming products created unconventional over. So you know I mean I think in a way it supports it supports supporting or get half of US consumers would buy a brand committed to the environment so we as consumers as you said vote with our wallets right right I Ryan Fun farmer trainings and that's really what we need is we know how stressed our farmers are so to be able to give them the resources to make the right choices right one at one point every year it's how do I get rid of the slugs eating the holes in my hostile leaves or whatever plant and I'm like you know get a snake get a frog like you have two heads I don't know right so you know it's just a little bit about education probably the next you know group of things we're non GMO and we're Ganic Omri and so it's it's a little controversial but I think it's important because it's consumers they say according to Nielsen I'll also fair trade and animal welfare practices so it adds a couple things to that organic label which is Great but again do we need for this climate you know these climate catastrophes that were causing erosion and deforestation and I could probably go on and on and on just the systems gone by twenty twenty two thousand fifty according to the UN right and and literally all the whole entire food chain is based on the soil life indicator species don't have them you need to plan for them and provide habitat for them and stopped and stop using store but you know native to see the change in and I don't know if you've been to a house plant swap one of these new meet ups no nobody in my remote town of three hundred people on yes people aren't there's a great organization you know seed your future yes a great organization that encourages younger people elementary and middle school students center owners and one of them asked me how do I attract frogs how do I get for hugs where do I get them. Well it's just you know it's just like pollinators frogs as you said liked the frogs the animals closer to the base of the food chain you were a big trend setter on that frog friend with basically you can call in some fungi and those in quickly just sort of quickly explaining you know talking about these sort of helper creatures that we also have to help and support you know and I don't mean get one I mean make support of place where they're welcome and that to regenerative gardening right yeah I was I was presenting this trends talk to a group of gardens until and that's why this is another trend this year you know house plants are trendy but the real trend here is the way that they are creating and cultivating a sense of community and so if you also that gardening you know is not being handed down to the next generations now you're young mom yes you're much younger than I am you're young mom you love it I think full of the the next things in the in the report I loved because some of them in one case it wasn't so much environmental sort of things you're judging Philadelphia flower show is that right so you obviously have the bug has bitten you but had I wonder how are we doing in which of these trends certification your mentors kind of talking about our that came up at a guess at a the natural products expo elsewhere this year people have been talking about sort of going be Graham fraudster grand for you you know right I'm a Frog Lady Yeah Yeah I've appreciated them you know people have asked me for decades you know every year I get same questions country and you talk about this to people even beyond that you you talk about what you see the pulse that you see and so forth but I wondered do you feel there's still majority women but not only are they young but they're extremely diverse and that really excites me about this future generation is that who are like minded and we were able to talk about things that we all loved and it just created that sense of community and you're right we have moved far far away from that chemicals and and other things too yeah so so and fungi one was in there and I love that and we can talk about that if we have time but I wanna get onto one thing that kept making me think about what I love about that is that it's interesting to me. These are unique varieties of plants they want to know the family they WANNA know the species they wanna know all the things they want what trends I mean they used to say what Herb Window Sill Herb gardening was the gateway to guarding something. I mean what's really the case do you think what's Ah African Violets Society the society now things are they're starting to wane but it was the concept of these tribes we got together with people people as as you know we've studied millennials right now they're they're living in smaller spaces they don't have a ton of money and they are a little bit stress which is one reason they've turned to these indoor plants being equal that thinking outside the House and kind of about houseplants and beyond we could talk about that in a minute but there were two more that were kind of environmental when you called the frog whisper and one not just attractive very diverse group of people and so it is a diverse young group of people who are attending these how swaps plant swap yes and folks in some cases big-box proportions numbers

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