Breakfast Myths and Marketing [S2E10]
What did you have for breakfast? Today has your idea breakfast changed overtime. Growing up my mom fixed the daily breakfast of eggs. Bacon and grapefruit mom was influenced by the Iowa. Healthy breakfast study which she was told. You needed this healthy breakfast for school. But if you grew up in the south you might have had biscuits and gravy while California. Didn't invent GRANOLA. It is often associated with the California breakfast and coffee. We have coffee and no doubt you heard the saying eat breakfast like a king lunch like a prince and dinner like. Popper Adele Davis. The health who died of cancer said that of course. She said a lot of nutty things. Lots of claims about breakfast lose weight. Jumpstart your metabolism and be less hungry. We will see. The breakfast is more influenced by marketing than science. But there is science today and Brett bisque myths realities marketings hopes and what we know from science. My Name is Dr Gary Simpson. And this is culinary medicine where we sort out the crazy from credible about from its source to its effect on your body busting myths and showing evidence where food and medicine breakfast or breaking of the fast is the first meal one eats after a night. Time of fasting. Assuming you slept but throughout time what one. Each per breakfast has changed. Romans eight mostly bread and leftover also had paint kicks no maple syrup. We would have to wait for the Canadians for that. One early Americans a cold meats rice hominy and usually leftovers from the night before one restaurant menu from nineteen. O One had chicken on the menu for breakfast but the idea of a healthy breakfast came in shortly. After that. If you were wealthy or famous and had problems you would go to one of the health. Spas and the most famous of the day was in Battle Creek Michigan from the eighteen seventies till its decline and the Great Depression. It was this country's version of PALTROW's goop peddling nonsensical cures to the rich and famous. And using that as leverage to peddle cures to America John D. Rockefeller Thomas Edison Henry Ford Presidents Harding and tapped Mary. Todd Lincoln and Amelia earhart. We're all guests at this health. Spa Run by Dr John Harvey Kellogg. Who invented by the way the word sanitarium for his health spa? He had strong views about health influenced by religion. Kellogg was a seventh day. Adventist who believed that the evils of society were meet tobacco alcohol and sex. He never consummated his own merit meet. His religion was evil leading to lustful thoughts to avoid this. He invented an alternative breakfast that contained no me. He said that this would not only solve the problems of indigestion or dispatch as many of his clients complained of but this would be a morning. Anti Master Batori meal and for the record. No one has ever studied that conclusion. His invention which you know as kelloggs cornflakes were made available widely to the public in about Nineteen O. Six Kellogg also had his own health magazine. It was called good health. One of the most. Well read magazines about health during the day bit. Was that days. Version of prevention magazine peddling his own version of health wellness and nonsensical cures in his magazine. He was the first to state. That breakfast was the most important meal of today. Today's cornflakes have a slightly different recipe than the original ones. That Dr Kellogg admitted his brother decided to add sugar to them because they were going to sell these to the masses and breakfast cereal maker Kellogg richer than a sanitarium telephone health advice. Took hold and America went from breakfast. Meats and rice to one of cereals rolls and coffee then came the second wave of marketing. Then Nineteen Thirties. Beech-nut of chewing gum fame. But they were also Bacon. Producers wanted to increase bacon sales so they turned to the PR firm of one. Edward Bernice since breakfasts have become lighter. Do Kellogg's influence one of cereals and coffee in a role they wanted to change that soberness ask the company physician. If a heavier breakfast would be good the doctor agreed and they mailed five thousand positions and ask them if they agreed forty five hundred of them did and the Perm took out advertisements. In the nation's newspapers forty five hundred doctors agree. It said you need a heavy breakfast to start the day make him and what goes best with breakfast bacon eggs. You need a heavy breakfast. The doctor stated to give you energy and boost your metabolism and help you work harder and longer the marketing worked beechnuts bacon sales increased. Then the all American breakfast of Bacon and eggs was born. Bernez is considered the father of American marketing. The original madman of Madison Avenue. Bernice uncle was influential in his thoughts about marketing. His uncle Sigmund Freud to competing ideas about breakfast one based on meat for a good start one based on cereal for another kind of start or lack of start both with plenty of health claims and then those ideas became firmly entrenched in the minds of people to competing thoughts about. What's good for breakfast? So they began to test those hypothesis. Who sponsored the studies turned out? Industry did the cereal industry poultry industry. The Bacon Industry. Does that bother you to be fair? Just because an industry sponsors study does not mean. The study is flawed. But it should raise a level of skepticism. One must be skeptical of a study that draws the conclusions according to the industry that's funds it. The Iowa breakfast study for example. If you WANNA get a copy of the original twenty papers you have to right to the cereal institute and if you read them there was actually not that much difference between the workability of skipped breakfast or not. That's probably not what you heard. The study set is it. What about weight loss? You've probably heard all of those studies at associate people who eat breakfast as having less excess weight than those who skip breakfast. The problem is they are two different groups of people meaning those who regularly breakfast and those who regularly skip breakfast. They're just looking at one factor between people who are skinny and those who are not adding calories if you normally skip breakfast doesn't appear to be a good weight loss strategy instead of looking at breakfast eaters versus non breakfast eaters. What happens if you take some Group of people the same group of people and randomized them to a group of breakfast eaters and then change them to a group of people who skip breakfast. There have been thirteen such studies. And what did they conclude? There is no evidence that eating breakfast helps you lose weight and in fact in some studies people who started to eat breakfast gained weight. What a thought. Eat more calories during the day by taking up breakfast and you don't lose weight though. Studies also didn't look at what is eaten for breakfast. Did you know that yogurt has more sugar than most ICE CREAMS EDEN? So-called Greek yogurt. Maybe you thought Granola was a health food. That's how it's marketed. Granola is properly classified as desert. If you were to eat a bowl of quaker oats and honey and natural granola. You're eating twenty six grams of sugar and four hundred twenty calories so to put it another way. You're eating the same amount of sugar as in five. Oreo cookies and as much as my son Loves Orioles. I wouldn't allow him to have that for breakfast. And if you check in with the American Heart Association the total amount of sugar that a woman should have is twenty four grams a day or thirty two grams for a man starting out the day with all of your sugar. It isn't healthy. Unless you're trying to gain weight than have a sugar deficiency that Bran Muffin. You ordered from the counter of the local. Coffee shop has more calories and fat than a big Mac and then they're the other cereals that are little more than pastry in a bowl of milk. What about jump? Starting Your Metabolism. You wake up and REV UP. Your metabolism does breakfast work to do that. The data is not agreeing with that. Some data about fasting shows no difference in metabolism. Some data show that people who eat breakfast expend more energy riding a bike going to a gym running. But that's those two groups of people. The group of people who ate breakfast tend to be? The group of people who ride bikes are active. That may or may not be you but the latest study in people whether they skipped breakfast or not had no effect on people who were lean. What about people who aren't Lee? What about people who are a little portly software? Or let's say people who have Metabolic Syndrome with insulin resistance. It turns out eating or skipping breakfast at no difference. Do you eat less if you have breakfast on. It turns out that it's kind of to you if you are a breakfast eater. Maybe if you're a not then you end up eating more calories. Beheading the calories breakfast The sciences all over on this one breakfast doesn't boost your metabolism it. You are not hungry. There isn't evidence to say you must or should eat it. The evidence that you lose weight with breakfast is not convincing and few have wikileaks. Heading those extra calories at breakfast won't help you lose more nor is the evidence that you'll be less hungry if you eat breakfast. There are plenty of people who eat breakfast and do just fine so if you like it. Great if not don't stress on the scale of one to five one is food. Khan and five is science. Breakfast is a two point. Five coffee of course has to be a solid five. Thank you for listening to this episode of Culinary Medicine with me Dr Terry Simpson and while I am a doctor just like Dr Harvey Kellogg but hopefully better train. I am not your doctor and you should always seek the advice of trusted licensed medical provider with experience in your particular conditioner concerned before taking any actions although if they prescribe a coffee enema. Run coffees by mouth. Culinary medicine is a part of your doctor's orders network and you can find post and some references on your doctor's orders dot com we're produced and distributed by our friends at simpler media and my executive producer is talented and lovely producer girl producer girl production. You can follow me on twitter where I am at Dr Terry Simpson. That's PR Terry Simpson. And I'll be back next time when we'll have another conversation about food is medicine or unveil another fleet calm until then don't drink the water. Drink THE WINE. Haibo when you were on the sausage and beer diet. What was the first thing you had for breakfast on the November first when you were off the beer and sausage diet? That's easy sausage eggs because you can take the boy out Oklahoma but.