The Soulful Art of Persuasion with Jason Harris


This is episode number eight four eight with Jason Harris. Welcome to the school of greatness. My name is Louis was house of former pro. Athlete turned lifestyle entrepreneur in each week. We bring you an inspiring person or message to help you discover how to unlock your inner your greatness. Thanks for spending some time with me today. Now let the class begin. Uh Roosevelt once said people don't care how much you know until they know how much you care. This episode is all about the soulful art of persuasion and how to persuade people to buy into you to buy into your beliefs your vision your your skill set anything you want to do to persuade people there are certain ways to do it that comes across authentically and in a way that makes people know how much you care about them. Not Tricks not some type of strategy that's trying to fool people over to persuade them but really had a show people how much care in order to move forward in the life of your dreams and Jason Harris is the CEO of the award winning creative agency mechanism organism and the CO founder of the creative alliance he works closely with brands through a blend of soul and science to create provocative campaigns that engage commences iconic brands like Peleton Ben and Jerry's Miller Coors Hbo and the United Nations. He's been named in the top top ten most influential social impact leaders as well as the four as list of one hundred people who make advertising great his methods are studied encases at Harvard Business School and his new book the Soulful Art of persuasion eleven habits that will make anyone a master influence or is out right now and in this episode we talk about why playing the long game is more important than trying to close the deal right now and he's got a simple philosophy on how to close deals the the value of leaning into your quirks and your imperfections and while you're imperfections will help you stand out from the rest the power of storytelling and how the mind processes this is stories versus facts why you should always choose collaboration over competition and how empathy is a key component of persuasion and so many other keys to persuading people into anything super excited about this one. Make sure to share with your friends. 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All those books and you're like what's missing yeah well. They're like it's almost like act a certain way. Don't be yourself. It's like fake. It's fake and it's like get them talking. Be Interested interested in the things the other person's interested yes versus leaning into who you are and your quirks stick. It's a stick. It's like this is the way you're successful is parenting other people bill and this this is obviously opposite that which is you gotTa know who you are leaning into your true self and that's how you're successful. You know it's your character and who who your lover so it's that and then the soulful part which will talk about which you'll relate to. I was watching your like big idea intro tro video about what your big deal and it is about the soulful piece that pillar is all about what are your skills like. Everyone has two or three reschedules that they're really good at and then what are the things that you care about your purpose and you try to like line those things up and that's what being Sofala's all about value. No it's like if you can line those two things up. You know basically you take like a sheet of paper. You write down your three skills and three things that you care about like your purpose us and you figure out how to put those together and that's how you can like give back into the world and that's like what I do with It's on US campaign go to the White House advertise. There's a cause their pencils of promise to bring in your summit back to where you were from. You know it's it's putting those skills to what you care about blogs books about that then being generous person being an empathetic person like understanding other people love school so these are all the habits and get get into like how to develop those habits. I love it. Yeah it's cool. We've got a Jason Harrison the house welcome to school greatest man. They pump that you're here. Thanks for having me. You just gave a brief brief overview which we'll just leave that in okay sunny. La We met back in two thousand ten eleven twelve when we where was the first meeting through brandon or was it through yeah through Brennan was trying to do something. I can't remember I don't even remember. Maybe was like getting you market something for something like that like you always asking people to. I do stuff. I can't remember I'm brandon somewhere yeah through Tim Ferriss one of his events or something camera moto. Maybe maybe yeah there you know he went instead of me. He went that's why I met him and we got connected and then I learned about your guys company. Yeah mechanism and you guys has do tell tell us what you do specifically at mechanism so where creative ad agency and so we work with brands to figure out what they're going to stand for in the world and then create the marketing materials and messaging ads social media do media planning buying basically put their message development put their message out into the world's fuel. You'll find the directors you'll scrip the commercials or the video assets whatever may be Yup and do everything from concept to idea to launching it to promotion marketing marketing. Every sector assembly line you know starts with the strategy. What is the brand. GonNa stand for as a brand like Peleton fit into the fitness world old. How are they different to the creative of. What's the concept what what's the? Ad GonNa look like then to making it like you said and push marketing marketing and tracking hit and then repeating it. Is that a five step process what does that yeah five or six so so a brand like Peleton. John is a public their numbers of what they're looking to probably not public but the multi billion dollar multi Multi Billion Dollar Valuation Yeah definitely and how where would they be without an agency like you guys helping them with all that marketing launch of their messaging to the commercials that I see on tv all that stuff well. I think you know we were certainly part of helping them craft the brand making the brand. Phil sophisticated making making the brand consistent over time but you know really they. They just had a a credible product and the the thing that is great about Peleton saying and come out with a bike or a treadmill or digital APP. It's all based around the community and the communities leaderboards the community through social super supportive and so focusing on that community they can just come out with multiple multiple products and that's really what they focused on community the community and what we do is make the brand we up the brand through production values storytelling and so we just sorta compliment would they would they built but I mean they just cracked cracked. The code rush that it's about community and it's about working out from your home. It's on demand workouts. I mean they just killed it. It's amazing. What's been the biggest challenge from a marketer marketer advertiser standpoint since you started the business? What's the brand that you had the hardest time working with coming up with this process for the hardest brand to do that for trying to think of a brand that I worked with in the past because I can't name my current clients Gotcha Cycle. Oh Cool Gotcha Maybe maybe one that was challenging. Then you figured out like Oh this was the hook and it ended up working out. Maybe it's a current brand to those like man. This is really challenging to figure out how we're going to launch this message in the world but then it was like a big success when you did well. I would say we work with Charles Schwab so we do Charles Schwab ads which is broker firms and they're hard trying to switch. It's all about switching from Com ca via firm and who's the lowest fees and the best quality yeah and so though the team and we've been working with them for a while but what really sorta catapulted a lot of their successes the team cracked the idea of coming up with instead talking about what Schwab is talk about the other guy and so they came up with this character Carl who is like sort of a lot of the opposite values of did this book. He's like not trustworthy. He's just trying to close a deal not in it. For the long term he's overcharging and this Guy Carl was character and then it was the push off of the opposite of Charles Schwab and so that sort of unlock which is a unique idea because usually think about putting the brand and I was talking about the other brand talking about the other brands but this was personifying sort of like what Apple Apple Mac did those ads the ads ads agency. Can you hear me now. Yeah Yeah exactly say farmers actually doing that right now. kind of worth like the state farm agent is there and then it's like or you've got your grandmother shirts age after trying to get a hold of and it's like hey belly. Yes that can be effective worked really well for them. That's cool man. What's been the most fun you've had working on a brand. Obviously they're all fun because you're we just did the launch of Madman Cannabis this company and I think just being able to be part of that story and tell that story of how cannabis used to be George which Washington grew on his farm and then president the yeah the president grew on his farm and then we went through this period that we're coming out of now where it it was. It wasn't accepted. You got thrown in jail for carrying a little bit of it. Meanwhile you can like get prescription drugs. Go nuts with those alcohol all these other things when when cannabis is a lot lot less proven to be a lot less of an issue in society and now we told that whole story and talked about it being the new normal where now it's becoming legalized in every state slowly over time but cannabis is here to stay and it helps. There's a lot of health and wellness benefits. I think just being able to tell that story in a really interesting way with that Diorama look I think that's been. We're really proud of that and that's cool. This new book that you have is called so-far of persuasion the eleven habits that would make anyone a master influence her and we were talking a little bit before about how you talking about the other traditional books on influence and persuasion like how to win friends and influence people but you said there those other books that would teach these kind of tactics tactics yeah what was wrong with those types of strategies or tactics verses kind of these eleven habits that you have here so you know books like how to sell all the old. Dale Carnegie Stuff from the Nineteen Twenty Nine Nineteen thirties which are still perennial sellers that was created in an age of selling and pitching there was much different than the age. We live in now. You know we live in an age of distrust where you don't know if it's you know there's fake news. There's phishing scams. It's hard to trust Google and facebook anymore. You know sure so who's taking your privacy or whatever you use taking your privacy and so we live in a different time and back then it was much more. Those lessons are much more about how to friend people by letting them talk act like you're interested in the things they're interested in getting nodding say their name twelve times. Everyone loves their name say their name twelve times. Give them a gift. Get them yeah. Ah Yeah get them to yeah. Exactly law reciprocity exactly get them to a yes really quickly and I talked a lot about in this book that I have a chapter called. I'll never be closing knows not. ABC that's right so it's the opposite NBC yet so it's the Glengarry Glen Ross the idea of you know get them. It's all transactional just get to sale the sale the sale and never be closing philosophies about playing the long game building relationships ships over time understanding that that's what creates value. That's where you're successful. That's where you win. You don't win by checking off deal deal deal. It's about long term relationships. The chips and playing the long game is is how everyone should be thinking thinking never be closing. It's not about the slow true. It's about the long long term value of relationships. That's like that's all I've done because at the beginning of my kind of journey which was ten eleven years ago. I didn't have anything to offer. I was broke. I had nothing to offer and I remember being like I could really get something from everyone right now. But why would they give me something when I have no value to give them so. I started saying okay. How can I be the champion of everyone's network. You just match them with someone. That could really be beneficial to them. If someone needed to hire a sales rep or marketing person or whatever it was I was just trying to find people for for other people's needs and just continued to add that value and that became the value that I could add people and over time they were like. How can I help you back like this. Has Been Amazing thing for me like you introduced me to this person. You helped me here and I was just like I don't need anything right now and I would always just come to delay the ask until I had a book or something really meaningful that I wanted to close on yeah but the more that I think we do what you say which delay the ask and don't try to close all the time. Just how how can you give and give and give. I think that's a good job with that too. Yeah so what you hit on is that idea of generosity which is sort of another idea either. Being one of the habits is like habitually giving something away at every every interactions whether it's a piece of advice vice. It's a connection doll. Those connections like give them away freely. It could be you know when you have something simple like a book or story story that you read that you like. Send it to someone you know you. Don't just post it for everyone to read you. You send it to someone on a one on one basis and just building things about just habitually obituary giving things away. It pays off with compound interest. You don't know how and you're not doing it so that one day you're going to sell a grip load of books. You're doing yeah because it becomes a habit and becomes part of your character and then you know you don't know how but you know that that's going to turn into a business success personal growth right and so that's another one of the sort of principles in the book. There's eleven habits to becoming a master thoughts right in persuading people. Is that what it is to. It's all about persuade you buy into your vision. Your Dream Your Products Company anything right. That's just you and to you and and the idea is that we're all persuasion persuasion sort of a loaded word you know but we're all persuading all day long. You're persuading called enrollment. We're they're enrolling people into our vision or into our requests. They're enrolling us out of it. That's right yeah and it's simple things like you're convincing your girlfriend where to go advocate. Jack are where we're GONNA go to for dinner where you're GonNa go for dinner so all day long. You're persuading your boss to give you a razor company to hire you or someone to publish a book like all day long. There's micro instances of persuasion and this is really about building a personal character and habits to allow enrollment all meant to be more natural veer and it's also about being yourself and finding a purpose 'cause that's what gravitates people towards here is really knowing yourself leaning into your quirks being able to be vulnerable. I remember when we did the we had the White House for for the it's on US campaign those crazy you stood up in front of the story. The whole place was just like in awe that you know a a macho dude could be vulnerable to that audience and it opens everyone else up and unless you are really comfortable new yourself knew where you're coming from. You wouldn't have the power to do that. You know which you were able to do that for for context people listening. I was was Joe Biden. was there something or I like it. We did a campaign with Joe. Biden called it's on us which was to end sexual assault on college campuses and we brought you and a bunch composers yeah people in the room hundred people at the White House Joe Binds talking yeah and and and someone said Hey we're going to ask you guys to like make requests on how you support this campaign and so different people stood up and I felt called in the moment to stand up and share story for a minute or two about being sexually abused he's myself and how I didn't think other people should suffer with this are go through this personally because the trauma crates and what I was going to stand up for so yeah you've got to be really confident in yourself. Know yourself like you said and be able to be vulnerable wrong able to not be perfect like we all we all have flaws. We all have issues news. We all have things we're trying to overcome and accomplish. Whatever wherever we came from whatever background leading into those gives you power you know not trying to push those has down and suppress them leaning into being vulnerable and things that you're going through power and we were talking about stuff beforehand which we won't go into here here because it's not public information but your ability to be vulnerable in the middle of things in your life right now is as powerful allows you to connect with me and chase who is just can can act as well so yeah exactly what it's about now you've got these seven habits and there's a four core principles principles and there's there's kind of sub principles around that right so the first one is original. What does that mean to be original so that's really about being an original. You know it's that Oscar Wilde old quote be yourself. Everyone else's taken at its. It's sort of a few habits around how to lean into your authentic self and you can find your truth and you know one of them is the persuasive power of storytelling and really understanding what drives you how to tell your story and so there's sort sort of some work workshops here about like how to do that and how to pull out your story how to tell better stories. Just tell better stories and really understanding what your story is and what you stand for you. It's just about being original. That's interesting. It's an art to learn how to tell stories. You can be very challenging for people I find it very challenge from me. Telling stories kind of your job is it is challenging for me. I'm good at telling other. People's stories good like coming up with stories. I'm on my own. I'm I can tell you their story. I guess still stories those someone told a one time facts. Tell stories sell and so if your guy or girl or person who's got a lot of facts when you're talking to someone it's not going to sell them. Persuade them as much as if you tell a story that's right. There's this go into in the book but there's psychologist Jonathan Height who said the mind is a story processor processor and it's really about that facts and arguments kind of go in one ear out the other like stats and numbers and data might be important but stories really matter when you know Martin Luther King is time about he has a dream. You know that one day his four children will be judged by the content of the character and not the color of their skin. He's telling stories telling a dream. He's not talking about socio economic numbers and this what this population has. This population doesn't have or the unfair balance. He's he's making a really big proclamation and he's telling a story a dream he had and that that's what we remember. That's the power of storytelling to always always think about it that way. You got the power storytelling storytelling you got you said never be closing. That's part of the regional because a lot of people always selling something right. They're trying to get the the sale as opposed is to giving an outing value system. It's just transaction a lot of chicken. Check check check and when you're transaction based things come and go and part of never be closing is also looking at when you philosophy of like when you hear no. It's just no for now. It's not over like we I mean even work. We'll have clients. We won't win the pitch you stay in that relationship. Maybe three five years later six comeback around six months later they they come back around once experience five you know five years. I mean Brennan just want a piece of business that we had pitched. I wanted yesterday though he pitched two years years ago really stayed in touch with with the client all of a sudden. Someone made a mistake and he was right there. They picked it up so that's part of that philosophies. He's got his it's switching your viewpoint and you say another habit is to turn and face the strange. What does that mean so turn and face. The strange is all about my my idol David Bowie and so I learned I learned about this concept of being original really from David Bowie and David Bowie obviously obviously he was a musician when he started he his label wanted him to do folksongs Bob Dylan and he was David Robert Jones and those like tanked. No one heard of him music was like somebody else it wasn't him and so he quit it left the label went to a Buddhist monastery studied mime of all things you know strange dude he started an experimental arts lab came back at reincarnated as David Bowie created these stories ziggy stardust thin white Duke different albums and and leaned into his he wasn't afraid to fly as freak flag was he man or woman was he homosexual heterosexual. You didn't really know but that was him. That was him was stirring things up and being himself and now he's you know B he became one of the best selling artists of all time by leaning into authenticity and what he stood for and so that's why being strange being strange whatever you're trying to face the strange whatever your works are lead into your quirks like don't. I'll try to be what someone else wanted to be with. The label asks do what's inside. He's well appropriate that stand out and become more who they are the ones that benefit the most in the future feature yeah if you're just trying to be like everyone else just trying to fit in yeah. You're not really making a mark on the world. You're not making a big impact. It's the ones that are willing to be strange and accept except that's the key. I love the show Glee for that reason. I don't know if you've ever watched for me was one of my favorite shows. It's all about like the Weirdo soclean concert dude. No way did glee. I'm jealous. Yeah I saw the glee constant even know there was a key mazing all the all the cash was there Yeah Kevin. How's perform my gums as awesome. That's amazing but those were all like the kind of the weird outcast. I guess of the school but they're the ones that like when they finally accepted who they were. That's when they shine exactly. You've gotta learn to accept who you are. Even if it goes against everyone else it should go against everyone else. That's right but that's when your shine the most I talk about being generous in another key principle and persuasion. This is kind of like the old law of reciprocity the prosecutor look when you give people feel inclined to want to give back yeah so why why do you say give yourself away the polar positively liberty and just a little respect so well. They all come from. They're all based on the same concept that you so some of these habits. Abbott you inherently have you you inherently had generosity is one of your habits and so you were connecting people when you didn't know where it would lead. Just who you're are other people can they don't have that they can learn that skill you know these these are all skills that you can practice and learn like anything else their their muscles. You gotta work out out and for me. Generous is all about not expecting anything in return and just giving away. Respect is another form of being generous generous and I cover a study in the in the book that Harvard Business School. They interviewed twenty thousand employees and the number. One thing that they said made for good leadership was respect. It wasn't it wasn't time off. It wasn't a razor your money or promotion the number one driver was respect and if you respect the people you interact with and work with me and that's where that's where the action is you get more out of that team. Yeah you'll if you respect them and see them as peers. That's what is going to level you up interesting. I heard these stories about about how Steve Jobs was disrespectful to a lot of his product developers that he'd length throw the phone back in their face or whatever you know talk bad about people but maybe that's just one one all times but maybe he also had a level of respect for them somehow some way some other way or maybe he was that one in a million that was such a freaky genius or we we had other other habits check followed him because you're like. I dude. He's amazing. He's a he's got. He's Got a vision putting it out there and he's getting persuasive and other ways. He was an original though he wasn't resin original for sure. He wasn't original okay so we got generous. One of the key habits gave yourself away the Polo positively acitivity. What does that mean so. The pull positively is is just simply There's a lot of different ways you can take persuasion and I cover cover that sort of covers. There's negative persuasion which are also really affects persuasion base persuasion like my old football coach in high school. Go or something that was just like screamed at you. If you drop the ball like he did that was affect. I mean in some ways it it may be work hard but Maimi constantly stressed and I don't think you want that out of the people around you. You don't want them to be feeling fearful and stressed by your level of persuasion. You don't do do this then. I'm going to scream at you more yeah yeah and so it just sort of studies like the impact of negative or positive persuasion wages and how positive persuasion wins out in the long run negative persuasion can certainly have its benefits and be effective. You sit in politics cruising raising that mean. That's all it is crazy. That's all it is just fear based attacks. Yeah there was a nineteen sixty four Lyndon Johnson added. I like campaign ads like that that was called daisy and it shows chose a girl in a field picking picking daisies than a nuclear bomb goes off and then the screen fades to black and it's basically like the world's ending like if I don't vote for this dude in all my God my you know my family's GonNa blow up in a nuclear war you crazy. That's negative persuasion effective it works it works because that's fair base us and this just argues that the opposite is more productive for society more sustainable more healthy cash politics. It seems like it's gotten a lot worse for people win based on those fear based tactics they do. I mean I feel like Obama one based on positively he did an image an ideal all of something greater that is why he right he he broke through because he wasn't going to get down to that level and I mean look how from there to to where we are right. The pendulum has swung so far. Maybe it's always outside named bully bully name-calling crazy here. I know it doesn't seem productive but that's just me so you got the original. He got the generous giving mentality. When we give of our time of our energy you are listening of our respect. It doesn't have to be constantly giving gifts that can be just our connection could be generous with our listening. That's right time nine advice. connections compliments that you think of but you don't say you know you're. You're like oh I should then you. Don't don't you know like give those messages out there like that. Positively off. That'll make you make you more persuasive and then empathetic wise empathetic such a she to persuasion and being influential severally that the basis of that is about the idea that we are all connected acted related you know human beings are where the universe's only storytellers we all share ninety nine point nine percent of the same aim. DNA but yet that being said the world is like super fractured and so that's really just trying to I understand your audience and there's sort of habits on how to do that and not my dad doesn't have the same belief so we don't we hate. We were like complete opposites you still have you still share so much. In common and it's understanding shared values we all at the end of the day want the same things and so safety laws safety love Connection Action Human Connection Yeah. That's those are sort of the drivers. And how do you understand how to look for those that don't shut people apple down a little bit more open and be empathetic and how are you pathetic. When someone is attacking you or making wrong or screaming at your just. It doesn't want to bring the common ground energy when it's just like screw you you're wrong mess this up. I hate you type of energy. I think thing it's your job and you know there's cases where you're just like. That's not worth my energy but there's there's ways to unpack doc what's behind that emotion and what's below it and why that person feels that way through empathy through empathy and try to see things from their perspective active why they feel that way and not talking to them the way like if they're talking to you you talk to him back because that's counterproductive. If it's something in business relationship or yeah a family relationship if it's a relationship you don't need you know that's fine right right. Ronnie that in your life but if it's if it's something that you need to work through it's how do you how do you understand and ask them key questions to see things from their perspective. Yeah empathy empathy collaborative imperative have yet. It's all about coming together and working together I used to be I used to be focused on competition my whole life yeah and it wasn't until a few years ago when I was like man and it's really hard being competitive with everything and why don't they just start being more collaborative with everything and when you think that like I mean it started to gradually change the last six seven years when I started to open up about sexual trauma and really kind of being vulnerable about the things I've went through my life and accepting myself who I was as opposed to try to put on these masks sort of really starting to shift after that because I was like man I'm always trying to compete with everyone to prove my worth worth to people or to the world or whatever to myself when I was glad onto prove myself anymore because now I accept myself so I can just collaborate more and every year I get more and more of this collaborative spirit where I think my default is. I want to destroy everyone like I wanNA crush. Everyone like programmed into you right. It's like I need to win. I WANNA crush but then I'm like okay that doesn't support me yeah and it doesn't support humanity having that mentality so why don't I always come from a place. How can I lift everyone else up. NB generous to everyone else and they're gonNa you know. I'm going to be up there with them. Wasn't that why you're successful yeah because of that mentality and that that shift did that happen when you were working on your book Yeah we did it happen happen like it happened before that the book sort of pull that it was about six years ago yeah. I wrote my first book. It started to happen right before that yeah started having maybe a year before that when things started to shift and it was more of like I was just trying to do things to prove to everyone that I was is like good enough or exactly that was like the best right now. It's just like what am I doing. This doesn't support anything being like. I told you so you feel. I gotcha internally yeah. I was like okay got what united why don't we all succeed yeah so I mean my platform platform in the last six and a half years has been plowed from sharing other people's stories yeah and putting them in front of my audience and I think that supports me by putting the spotlight on someone else. Yeah it always shines reflects back on you as opposed to saying hey everyone look at me all the time. Look at this idea this person this experience against right and then the reflection and when you think about competition. What are you trying to win anyway. He's like what is what is winning to be like the number one in person in the space of selling books whatever I mean I always want to grow yeah make a bigger impact but I've eating that came from sports athlete that mindset came from being the youngest of four can feel like I was never seen and eating here had dropped to my siblings. Roy is amazing. I was like how do I beat Tom or catch up to them or whatever then sports so. I think it's hard to shift out of that mindset. When that was my entire life was like being number one and being the the best and then eventually realized when my first business was building it was kind of the engine that got me to where I was building a multi million dollar business but remember. We're just like lots of relationships were suffering because I was very combative. It was like my way or the highway yeah and I think that's like a young entrepreneurial me. A mindset front approaches like I can do this. I can lead. You can't do it without without the team. He's it like you. GotTa do it together. Collectively that's when I started now I started shifts six years ago six and a half years ago and a lot of things involved and not only evolved in the external world but my internal world evolved loft and that was when I brought a lot of piece of my life so I have a story on empathy and understanding other side that I just can't. I can't believe this isn't a movie but I I ran across it. As I was working on the book but in in Nineteen Fourteen War World War One there was it's called the Christmas truce. Have you ever heard of it or Smith's truths truce truce yet. TR UC troops and on Christmas Day Hey there was the allied forces and the German forces and on Christmas one side started seeing like carols shut up and they all crawled out of their trenches and foxholes and they for the entire day they swapped pictures of their families shut up yeah and they made eight a soccer ball out of masking tape and they had like a soccer strewn away. We're then at the end of the you know that carried on into the evening the end of the day they went back into their foxholes and started killing each other again and it was war you know one of the bloodiest wars of all time that shows you like how similar people are at a a sort of pinnacle of like. I mean we're talking about war like I'm going to kill you and that the idea of coming together no one shot down their weapons and then they went back on they started killing bad so beautiful sad at the same time now the Christmas truce just create a piece from there yeah. I know we're all trying to like go back home yeah. Let's just call it. You know like he's out yeah so that it shows just how common ground that we can share you know even even more you know it's all collaboration and then the the fourth habit main main principle is hopeful and the importance of skill hunting and Personal Jesus. What does that mean. Let's go hunting. I think is something I talked about as one of the greatest things I've ever done for myself yet is mastering and lots of different skills so I have like his tool belt with all these different the skills that I can whip out yeah I can play guitar can salsa dance. I can build a business. I can speak on state all the things that I was afraid to do. Yeah I started reading lists when I was younger and I said Okay I need to be afraid of this hunting to master this yeah they became skills. Not Fears is that kind of what skill hunting is. It's pretty much what it what it is. I mean I think thank you you kind of embody this. It's you know you talk about how you were failing English bestselling books and I just that that switch but the idea behind skill hunting. Is You know there's sort of like life hacking which is like sh shortcuts like the fastest asas way to productivity and then there's which is not really skill hunting. It's not skill hunting. It's like shortcuts right hacked to do it a little bit its effective and then then there's the idea of sort of more and more and more like just work until you grind it out on your successful which like I mean if you don't have a good idea. more and more and more is going to not do anything yeah and so the skill hunting SORTA lies in the middle of those which is you be really really great at a few things and then every couple years add like a new tool to the tool belt as you would describe it. Keep trying to look at skills and don't get a little hobby is like not important. Look at it as like dive deep into learn a passion like learn something really really well and that's a skill you've developed and then move on from there but don't try to do like two things at once. One year gathered these skills and that over time what does hill mastering more skills do for your persuasive is waste of abilities. Well I think first of all you have to be really really good at like two three. You have to master some skills then you can go find signed other skills but you have to really really really master some skills. There's a study recently about the most trusted person in America and it's. Tom Hanks really and I mean. He's an amazing guy who doesn't like that but who knows what kind of guy is but he seems to be very a trusting well the reason why is like he's one of the best actors ever like he he's. He's crafted his skill so that you trust him. It's why celebrity celebrity endorsements work. You know why you sell products with celebrities because they're so skill day. You're like well if they're hock in this product. I trust that they're trustworthy for the people because they've mastered the skill interesting so mastering skill. I think is is really critical to success and not trying to jump into into a gazillion things but really master two or three things and then add layer on skills after that yeah so I mean you did that with of course sports so that you that's cool so skill hunting. Mastering skills will make you more persuasive because people trust based on your skills. That is your more credible that you're more credible and trustworthy because hard working that you're consistent. You're committed you'll be you've been able to learn something and be excellent at it. Br and not just proficient but excellent and then the personal. Jesus part is adding purpose. What is your give back. What are you doing in the world. That's not just for profit or for Ego knows a lot of ego. out there and so what is the purpose peace and and how do you look at your skills and match it up with giving back so for you you know pencils of promise is something that you're really passionate. Senate about and so it's really lining you know there's an exercise in there have like whether two or three things you really skilled at what what are two or three things you care about in the world and if you stare at those two lists long enough you'll come up with an idea of how to combine those. It's why you know from an bad guy. I'm a I'm a madman right like I said advertising. I'm super skilled at that is why we took those skills to fight sexual Salton. I didn't I created a group called the creative alliance ninety companies that do social good pro bono work those are taking the skills of advertising. You wouldn't think advertising advertising where we're trying to sell products and services for profit could do good but anyone can take whatever skills they have and figure out a way to apply them. I'm going to make the world a better place and that makes you a more persuasive person. That's interesting wellman yeah cool. It's exciting the soul for art of up persuasion not just the art of persuasion. The sulfur aren't the eleven habits that will make anyone a master influence her. What's something people can do today that? ATK can make them more influential right after this into this whether they get your book can dive into all the exercises and everything or not what something can do right now to make them more influential like the like the first easy thing easiest thing that's just something they can do and the next hour where they meet the next person they talked to what something they can do differently than they don't normally do. I think the idea of not looking switching the mindset of transactional thinking is a number one quickest way and thinking about it as long the long-term viewpoint that sort of the number one thing. I would say you could do right away and anyone can do that. That's what it's a really easy thing to do so. NBC never be closing closing yeah but eventually you gotta close. Let Your Business or to get the the partner you want. You've got to ask for something right yeah. Of course you can ask you can pull not push you know that sort of the the big difference yeah. You can pull them towards you not push. I like this. I like this so they get the book an Amazon Barnes and noble. You guys have a website for the website is so full are dot com. The silver DOT COM yeah. Do you have a personal website or is there more mechanism just mechanism dot com and making the selfless salon dot COM dot com one word. It's pretty good mechanism dot com but it's with a K. right. Yes that's the difference I like it. So the book is at the soulful Art Art Dot Com yeah Do you have any bonuses or anything yeah yeah. They can download the first chapter dodger. Check it out so I like commend. This has been years in the making for you three year. Journey lots of research lots of exercises practical powerful inspiring story storytelling based book makes you guys pick this up. I've got a couple of questions for you left. This is called the three truths question all right so imagine imagine at your last day on Earth yeah a hundred two hundred years from now right and you get to live as long as that's dope. You get to live as long as you want all right but but eventually you gotta call quits in the lights the lights shut off on this experience for you and you go somewhere else and you've created everything you. WanNa create in the world. You've achieved it. All you've done anything you. WanNa do done it before. Whatever reason you've gotta take all that work with you so no one has access to this book your advertising Russian Agency. It's all not wiped off on with you to another place okay but no one has access to it okay but you get to leave behind a piece of paper that you get to right down three things you know to be true about every experience in your life that you would leave behind for the rest of us like the three lessons that you'd WanNa leave behind hindes so three things you know to be true. This is all people would have to remember you by okay. What would you say your three truth so three truce to pass on to someone one of the lessons to the World Okay Kinda like Your Your Commandments. The my career goals okay all right three of them all right number one be kind like that that mental idea of viewing the world through that filter of kindness to other people's sort of foundational. I think it's a foundational final point of view second is be yourself. You got to know one could understand you. If you don't understand yourself so you got to fully be to yourself what's number three be kind be yourself and don't live live your life by what other other people think and so. If you're making change it should be changed that you WANNA make not how it's going to impact or how what people are going to say about your change. I think that's one of the biggest regrets of the dying. I think there's an five top regrets. It's like not living my life to please other the people but to do it for me so it's really hard to do really are especially when you have kids and you've got business and you've got people that three every action impacts other people but actually it's can be be yourself and be kind and then sometimes you have to want you know yourself. You GotTa do things for you. That's all you gotta do things for you. Also let's it sit the soulful art of persuasion technology for member Jason. Because you've always been kind and generous to me. I've known you for at Lisa. Seven eight years. You've never you've never been closing. You've always been giving you've always been authentic offering. You just offer me like hey when you're in New York. Come use the podcast and we have never asking for stuff and I really respect your creativity. Your ability to match those two things you talked what about like your skill sets and really helping people get their message out to impact their world in a better way right whether it's Peleton with their community community or madman or whatever may be really showing better stories. I think storytelling is a lost art. You've mastered. I respect your generosity your kindness and your real nece you are yourself at all times. Mesa about you final question but makes you guys get the soulful art of persuasion eleven habits that will make any anyone a master influence her he get right now. Make sure to check it out. Final question is what's what's your definition of greatness. Wow they say greatness as a process right so like you're always you're always trying to achieve that but I think you know something that I've learned which I know you've learned to. It's kind of that competitive thing where you're never happy. You're never happy like you're always like striving stressed S. Driving and I think greatness to me is comfort and where you are at all times that to me is like the definition of greatness being being wherever you are at any given time making that like the best thing that can be and that's really hard to learn yeah stepping where you're at right accepting where you're at to me is is that's what great people do. That's greatness and it's really hard in this modern era to do that because it's all about climbing and striving and moving and and and you know more and more and more but I think that that to me is like being present in accepting where you art all times is definitely my man Jason Harris. Thanks brother appreciate. You have my friend. I hope you enjoy this episode with with my good friend Jason Harris and all the wisdom that he has brought together from his years of experience in the business about how to persuade people how to persuade Clients Lyons had up. Its way customers how to persuade audiences. He's done at all and got a lot of wisdom to share. Make sure you check out his new book soulful. Art of persuasion eleven seven habits that will make anyone a master influence is out right now. If you enjoyed this year with your friends Lewis House Dot com slash eight four for eight. You can text one friend and say hey. I think you might like this episode. Check it out. You can put it on a what's up group. You can share it on facebook instagram twitter. Let me no and tag me at Lewis House when you do on social media and leave us a review or constantly creating great content sharing it with you every single Monday Wednesday Friday. I love to hear from you. Leave a rating over on Apple podcasts right now type in a comment of what you enjoy about this as I'd love to hear from you big. Thank you again to our sponsor door dash. Now you can go door dash right now. Download the APP in the APP store and use the Promo Code Greatness and get five dollars ars off your first order of over fifteen dollars or more when you download the APP at door Dash. Make sure to check it out. I I love convenience into the pay for convenience and that's what door dash does. They've got three hundred forty thousand restaurants in three thousand three hundred cities so you're gonNA find restaurants. Did you love locally and other big chains as well check it out for five dollars off by download the APP door dash and using the Promo code greatness and also big. Thank thank you to net sweet. This is all about helping you save time money and Anita headaches by managing sales finance and accounting orders in H. R. Instantly right from your desktop or phone with the world's number one cloud business system net sweet right now you can get a free guide seven key strategies to grow your the profits at net sweet dot com slash greatness again. Get your free guide. Seven key strategies to grow profits net sweet dot com. Tom Slash greatness right now. Life is about persuading people to get what you want to get your message across to create a vision for yourself. South people buy into to get hired for the dream job to start a business and get funding. It's all about persuading people to get someone to marry you. We're constantly persuading and there are strategies do it in weird negative way and there's other ways to do it that are more soulful like. Jason talked about and the quote that I love the most from Roosevelt is people don't care how much you know until they know how much you care and if you truly care about your ideas and you care about helping other people achieve their air goals and their dreams you ultimately get everything you one life when you cared deeply about other people help. You know that hope you know that I care and I appreciate you listening every single week. There's always you know what time it is. It's down to go out there and do something great

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