The 7 Best Hacks for Your Facebook Ads | Ep. #1453
Welcome to marketing school, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors Neil Patel and Eric Su. Hey, Margie school listeners! I have an interesting stat for you. Did you know that Walmart improved their conversion rate by two percent for every second that the improve their low time in other words, website speed helps with conversions in addition to that google uses it to determine where your site ranks in their index. The faster website loads the higher. You'll rink for that reason I want to talk to. To you today about a company called Dream House dream. Hose powers the web with fast websites and superior customer service brought to you by team of Web, experts or super committed to your success online. We've worked with them to a special offer. Just remarking school listeners, all you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to another episode of marketing. Skoll I'm Eric Su and I'm Neil Patel and today. We're GONNA. Talk about the seven best hacks for your facebook ads, so go first the first one around facebook ads is. I have been loving same with my team. Do the offer that we're pushing right now. We just love looking facebook library facebook. Ad Library I also at the same time. I like looking at what ads people running on Youtube and Google us into a call at beat for that, but by doing this competitive analysis or even looking at people are not direct competitors I get a lot of ideas and the ideas that I get their super important based on how facebook ads are designed, because the one thing that matters the most is your creative, and so if you can get. Get ideas from people that are running a lot of creative. It's GonNa save you a lot of time, and it's hopefully going to help you move faster. This requires a little bit of work, but if you rotate up your creatives, really really often like I'm talking about Multiple Multiple Times a day while you'll find is when you upload a new creative within the first few minutes. Jason tries to push more traffic to it to see how it does. Clicks tend to be cheaper impression. Send to be cheaper and then normalizes that you actually credit on the campaign and keep switching. Very very often. What you'll find is right when you switch him up. The numbers tend to be a little bit better number three so I mean people talk about. They've been talking about messenger out for the last couple of years we've had Mickael from many chat on the leveling up podcast before, and they're doing really well crushing mobile monkeys doing well and. FACEBOOK MESSENGER ADS. Depending on the business that you're in to be able to engage with people to drive ads towards your facebook, messenger bought and to be able to help them based on what they're looking for the segment people that's powerful, so I, still think not a lot of people have tried it i. still think it's worth look again. You can use a tool like many, or you can use a tool like mobile monkey. Number Four. Take your check page. Anyone who doesn't convert creative video talk not what it would be like to be a customer whether selling your product or service showed an video. You can even have customers on their with video testimonials edit the video pop it up as a remarketing ad, it'll be one of your heart is converting ads out. There works out well cool and similar to that thinking about when you're doing facebook guides I like retargeting people with even more content right so what I mean. mean by that so for us. Let's say someone visits ourselves marketing page so instead of telling them to convert directly I give even more content on it right so I spend maybe could be five to ten dollars a day. Trying to its elegant, we have a lot of people that reached page will use a daily unique reach option, and so we're gonNA reach unique people each day, and then they're just getting more impressions. They might not necessarily click on our ad, but the impressions count right because. Because we talk about the rule of seven, maybe be the rule fourteen, but you want to get as many impressions as you can on these people, so we're not spending a ton of money, or we're sending even more relevant content at ten dollars a day off SAS content targeting people that have reached maybe a middle, the funnel page or bottom of the funnel page, and then we're just constantly staying top of mind so whenever they're ready, they can take an action right, but it's look nowadays you. You already know people have landed on that page. You might as well take full advantage. I'd just be everywhere on facebook. ADS are a great way to do that. Number six celebrities tend to convert better than not using celebrities go to cameo, a handful of celebrities to record a promo for your product or service use them in ads on facebook as Instagram ads, we found that a converts better than not using celebrities is easy. Some people in Cameo will say no, but most people will say yes. Number seven so last, but not least if you use many chat, or if you use mobile monkeys, any of these chat programs, you can actually set auto responses from your facebook messenger, and let's say someone comments on your facebook ad. You tell them the comment for something you could actually said auto responses for it, and so I don't know how. I think it's still works today, but to be able to respond to people quickly. That shows how engaged you are, and well at the end of the day if you. You engage quickly with somebody. You can get them to take an action faster so that. Is it for today? Go to text us. It's free text us. I mean you might have some texts costs, but three, one, three, four, nine, three, seven, eight, five joined the marketing school community. It's actually Neil. Myself will keep you up to date on things that are going on, and we'll do our best to respond to people and yeah three one. Oh, three, four, nine, three, seven, eight five, and we will see you tomorrow. We appreciate you joining us for this session of marketing. School be sure to Rave Review and subscribe to the show and visit marketing school dot io for more resources based on today's topic as well as access to more episodes. That will help you find tree marketing success. That's marketing school dot io until next time class dismissed.