Health Technology for an Aging Population with Vera Rulon, Founder, and President at Tir Health Advisors

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Hey constructed listeners Sal Marquez here. I. Get what a phenomenal asset podcast for Your Business and also how frustrating it is to navigate editing and production monetization and achieving the Roi you're looking for technical busy work shouldn't stop you from getting your genius into the world though you should be able to build your brand easily with the professional podcast that gets attention a patched up podcast could ruin your business. Let us do the technical busy work behind the scenes while you share your genius on the Mike and take the industry stage visit smooth PODCASTING DOT COM to learn more that smooth podcasting dot com to learn more. Welcome back to the Outcomes Rocket Sal Marquez is here and today I have the privilege of hosting. VEIRA. Rulon she is the founder and president of Tier Health Advisors and is a member of the Executive Council. For the Center for Health Innovation, she's a strategic and senior advisor to the ATA. Areas of expertise healthy longevity patient advocacy and engagement, and use of personal health. Information. To improve outcomes with a focus on the use of technology to advance these areas prior to starting her own company, Barrow spent eighteen years at. Pfizer. At Pfizer Vera lead the technology and aging work stream for the center of excellence for active and healthy ageing. Before Pfizer Bear managed the clinical informatics team at Oxford Health plans she has also served as chief content officer for. A clinical trials recruitment startup foxing on the underserved populations. Vera is a past president of the. American. Health Information Management Association a Hema and is a fellow of a Hema veras an active participant with the Society of Participatory Medicine, and she's also recipient of Hemas distinguished member award a Hema visionary triumph Ford as was designated from voice one hundred as a change agent. So I'm. Privileged to have her here on the podcast Vera. Thank you so much for being here. We're very welcome solemn looking forward to her conversation likewise, and so before we jump into what you guys are up to tear health, I love to hear more about what inspires your day to day journey in healthcare absolutely I love to talk about that because all my life I've always. Strived, to help make a difference in the world, even if I can impact just one person. So I've been listening to people's personal stories and I try to find ways now to address some concerns that people have you know on top of all of that I'm also an artist and someone who had inspired. Me Was Regina Holliday because she showed me that you can leverage. All of your talents in different ways to help improve the healthcare system I. don't know if you're familiar with Regina's work but she started come you are her around the podcast in how you did wonderful. Yes. I I'm also an artist for the walking gallery of health. So cool and that really helped push me to figure out ways that I in my own unique. Way Can help make a difference in transforming healthcare and part of that is also around the hall aging because I've been working in aging now for a while and as I started getting older and I'll tell you a little story later on about how I really land at where I am today after having worked at various organizations over the years I love it. Yeah you. Know. It's a good reminder vera that we all have our unique Mrs and way of contributing and support that we have confidence and faith that what we're doing is going to make an impact and so you took the leap of faith you're inspired. You've done a lot of things in the corporate side as well but now you're on your own do in your own thing. So. A little bit about tear health advisors and what you guys are up to. Sure. So some of the ways that I think we provide values I really do like to focus on those areas that we've already talked about that. You heard my bio and a lot of that has to do with improving communication between providers, payers, life sciences, various communities, as well as patients and caregivers most importantly because we wanna make sure that there's access to healthcare, but it's also working to the benefit of the patient. So to that end as I engage with various organizations. I have applied some approaches. So for example, storytelling is really important. So a lot of the work that I do, for example that the ATA have been collecting case studies that express the best practices and getting care to people who needed through telehealth and digital technologies and the more we tell these stories and the more that your health can provide some thought leadership to help these organizations connect the dots I think that's where we provide the most value. Another example of that would be what I was working for him. Rather the PCH alliance I helped bring people. In workshops where they would try and salvage shoes around improving the aging process and that in particular was helpful because we came up with a lot of very, very strategic ideas on how to work on how to improve age and in general to the use of technology. One of the ways that I think that I'm different already mentioned the unique ability to connect the dots on strategic issues. A big part of that is having as broad net of network of colleagues. Who are also working to advance health care and I think that's another important and helpful for organizations as I help them build their programs as they're working through their strategies. So that connection is well as bringing people together as also a big part of what tier does love it and so yeah, you know the stories matter and how we tackle the problems that were faced with matters as well. So talk to us a little bit abou how what you guys do is. Than what's available today? You know I, think several of the things I've mentioned you know connecting the dots on some strategies that they might have especially with those and providers, stories and areas of concern, as well as creating these communities but I think what else cheer brings to the table is the vast experience in very different healthcare industries from a background in hair organizations to provider based organizations from a skilled nursing facility straight through to acute care, and then of course, working for a pharmaceutical company that brings a whole nother dimension I think to looking at the healthcare ecosystem and be able to come up with very effective strategies for clients. Yeah and so who are you mainly working with? Vera and and you know who you guys look into work with in the future how that's a great question. So working with the profits has been the primary alignment there and not for profit healthcare organization. So organizations like hymns, the ATA a Hema and others in that vein, mostly related to information healthcare information, as well as the technologies that support the advancement of health care. The startup that I worked for was very interesting because there were obviously looking for sponsors, pharmaceutical companies as clients really with. A focus on bringing in the under served population into clinical trials. That's been a big theme recently especially with the Covid work. So in the future, I think I would like to find more clients in the life sciences areas as well as additional non for profit association specifically patient advocacy groups because I think I can provide in the organization can provide some really neat sites to those groups and help make connections with other organizations very cool and so as you've embarked on your journey with your. Own Practice or what would you say has been one of the setbacks that most impacted you and that you learn most from Oh Jeez I thought a lot about this and I it was leaving Pfizer was the real setback for May. It was I had been for so long and I was so comfortable and I was really enjoying the work there and I loved working for the company but just the situation at the time had me really think about, do I stay or do I? Go. And so I decided that it was time for me to go and it was really broths decision for me and at that time was also in my fifties I said I was eighteen just like everyone else. So you know is kind of like you know what do I do now? Do I look for work elsewhere or in undoing I go off on my own and had a certain point I did decide not to pursue work elsewhere and to go off on my own. So what I? Did was as I am this where the key learning comes in I spent time exploring opportunities and I decided that you know I couldn't. You know I needed just to talk with someone to figure out what do I need to look at? What can I do to really do a good job of evaluating and exploring opportunities. So I participated in an online group mentoring session over one summer with a gentleman by the name of John Tarnow who calls himself, the boomer reinvention coach, and one of. The exercises we did was to look at ourselves fifteen years prior, and that really gave me the opportunity to boost the standing of where I really wanted to be. Because in my forties I was in my best help I was exercising every day you know work adviser risk terrific. I was serving on the board of a Hema. It was a busy time, but it was also, it really gave me that boost to understand what I wanted to do, and that's another learning that became clear to me. You know especially after going through that exercise and then spending time doing a lot of networking I realized that my reach and my impact would be more impactful outside of a large organization like visor while the experience was excellent and really built the foundation for me. My voice could be heard better outside of a large bureaucratic organization. So what I did was started beefing up my volunteer efforts at this point and that included and I think that's where my love for non for profits. Really. Solidified, because I felt like I could do more and be more impactful. Of course, there's a limit to how much you can spend volunteering versus getting paid work. So I was very targeted. So I selected organizations like the Society for Participatory Medicine where there's an opportunity to make some significant differences there, and then I tried to keep that same vein of what my passions were given now that I was out on my own that I could be selected about the clients that I chose to work with. So. Cool. Well, I think it's fantastic and you know you make a move like that. It's never easy and you certainly just did a nice job of identifying strengths and where exactly you were going to make an impact and so here you are. So, awesome work as you think about, what makes you most excited today? What would you say that is oh my gosh definitely this whole digitisation of health care as I heard a term coined several years back called healthcare everywhere, and now with Cova, it's really coming to light in many respects. I mean, there's still a lot more to do but to have access to healthcare wherever you happen to be makes me very excited and also this increased interest again more to do but there's an increased interest on focus on including. Patients and designing new healthcare delivery systems and addressing patient needs within the healthcare system, which I'm really happy to see. You know providing access to your healthcare data increasing interest in participatory medicine. So the patients become really active in their own personal help I. think that's great and it's definitely exciting times as we look to get patients engaged in you know the way decisions are made at healthcare institutions having folks like you at the charge is certainly so important and so i WanNa commend you on your efforts and so with Atta. What call lots would you leave to the audience today? Look losing thoughts would you want them to think about well I've mentioned patient advocacy an inclusion is starting to become more and more the order of business, which is wonderful but there's still an awful lot more to do. So I would ask people to keep listening and keep telling your own stories and help spread the word. So we can address the issues that really matter both to providers and patience bear. Thank you and and if the listeners wanted to get in touch or continue the conversation, what would you say the best place for them to do that as sore please find me at twitter my handle is the. L. O.. N. Fee rule on my Lincoln is great and I do have a tier health advisors linked in page as well. Feel free to reach out to me the email at Vera V. E. R. at Tier. Health T.. I. R. H. E. A. L. T. H. dot net. Awesome. Vera. Will listen this has been a great discussion and I certainly thank you and look forward to staying in touch. You're very welcome saw wonderful to speak with you. Hey everyone saw Marquez here. Have you launched your podcast already and discovered pain? It could be to keep up with editing production show notes transcripts and operations. What if you could turn over the keys to your podcast busy work while you do the fun stuff like expanding your network and taking the industry stage? Let's edit your first episode for free. So you can experience the freedom visit smooth podcasting dot COM to learn more that smooth podcasting dot com to learn more.

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