Get a Grip on Your Blood Pressure Zona Health : 601
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You're listening to prevail with Dave Asprey to these cool fact of the day is that as your blood pressure rises? So do all sorts of different risks. Some new blood pressure guidelines announced at the end of twenty seventeen just pushed half of US adults into the unhealthy range, basically one thirty over eighty is the new one forty over ninety. And if you don't know what that means you're gonna learn on today's show, what it means in terms of risk is that now there's one hundred three million people from seventy two million people under the old definition by blood pressure that need to make some changes in their diet and exercise look into devices or anything else, they can do to lower your risk of heart attack, and stroke. And all the other bad things that happen when your blood pressure's too high, and these new guidelines are the first major updates since two thousand three and they were just announced that the American heart association's annual scientific sessions, and the researchers said. Quote. It's very clear that lower is better in that came out of the Tulane University School public health, and I'm gonna put a little asterisk on that almost everything in your body. It's not true that lower is better just because cholesterol is bad. Well, if you have close to low, your risk of all sorts of seizes go up just because cortisol is the stress hormone if records too low you'll hate your life. Did you know that insulin that's too? Low increases your risk of death more than high insulin. It does. So what's going on, as you want your blood pressure? And every other hormone level and biomarker to be in the correct zone for living very long time and having tons of energy. So I'm gonna put a Astros there that says it's not clear that lower is better. It's clear that lower than where most people are is better. But if you have low blood pressure, don't lower it anymore because your brain kinda likes oxygen now in my master's degree, and foreshadowing that I've been working on here in the show, you probab-. Have guests that we'll be talking about blood pressure, but you probably haven't got so we're going to be talking about something that has nothing to do with what you eat, or how you exercise or even medication. So that has piqued your interest, what's left. You might ask yourself. Well, what's left is technology? They might be able to use that changes your blood pressure, and improves it, this is something that if you're a long-time listener, or you've been following the blog for many years, the early days, I talked about this technology and just haven't really talked about it much, since then it's called Zona plus and this is just a really cool tack, because instead of using drugs instead of going out, making lifestyle changes that you probably really should make anyway. Whether doing is they're using data and real time feedback in order to teach your body to control its own blood pressure in a way that's really profound effective very quickly with tons of science behind it. So the guest on the show today is Mark young the CEO of zone. Health and Mark is a actually his background is in clinical psychology, and his work with a variety of medical tech companies in an education for a long time. And he's really passionate and motivated about showing people. Here's what a small amount of training of your blood vessels can do for you. Mark, welcome to the show. I appreciate that. New. All right. Give me the lowdown given that you're working with his new technology. What exactly is hypertension? What's going on with it just for people listening going? Yeah, I'd never thought about my blood. My blood pressure too much. What, what's the deal with it? Yet will appreciate the intro that you gave because you talked about these ticks of the number of Americans that are suffering with high blood pressure. And we make the claim on our website that one out of three Americans and statistically, that's accurate. And that includes most countries in fact, it's not that America's Pacific. We have good data. Good data, like research. The, the, the reality is that one out of three people are dealing with it, and of the one out of three they say that one out of five people don't even know they have it. So a lot of people are, are oblivious, to the fact that even have high blood pressure problems. And as you alluded to the most recent update by the American Heart Association. Ask the average person what their ideal blood pressure is and they come back and say, one twenty over eighty. Right. That's been that's been the number. We all grew up, knowing was the perfect bloodpressure American Heart Association. Recently came out, and said, no actually, is better at one ten over seventy and one twenty over eighty which used to be the perfect score is now actually verging on pre hypertension. So people who thought they had perfect blood pressure and factor elevated by the current standards. And as you pointed out, now, we've got a lot more people who are in risk and didn't even know it. Can you talk about the two different numbers in the score? And just kind of give people grounding in what systolic diastolic are. I mean systolic is obviously, the top number of the blood pressure reading diastolic on the bottom number both. I don't know how much science you wanna go into on that. But so it with blood pressure to numbers, and one is when your heart beats how much pressure is there when you're actually pushing the other one is how much pressure is there when you're not pushing right? And. What's what, what's the problem with high blood pressure in general? Why should people care if it? So what are the risks? How does it work? Well, high blood pressure itself is obviously a problem in what happens. Is it puts a strain on the heart because imagine the case like give people the example of kink in a garden hose, you put a kink in a garden hose, and all of a sudden, the pressure builds up so much that it, it starts to force it like a backwash if you will, to high blood pressure causes all sorts of issues throughout the entire body, web MD would tell you that you're dying of everything if you looked up high blood pressure, but the idea that the, the heart needs to pump even harder and harder and harder weakens it leading to cardiovascular disease leading to strokes leading to at any number of medical indications. Simply just based on based on those numbers seeming to be off. Obviously some of the other things that have intrigued me about this, are that if you have high pressure clue the heart has to push harder. But you also then have increased chance of fluids leaking out. And this is something that happens when you get puffiness in your legs. You get inflammation throughout the body you so cold water weight can happen. And of course, things like an aneurysm where you have a weakening of a blood vessel. If you have more pressure in there, it's more likely to be a problem, the microbials in your kidneys, really are most at risk, high blood pressure, which a lot of people don't know. And so one in five people listening, at least the ones who haven't ever measured. This probably don't know they have it. And if you go to the doctor measure, it you probably don't know either, because a lot of people get high blood pressure from the white lab, coat syndrome, and just being in a doctor's office, which is usually not the place that you feel relaxed you mentioned kidney failure in there. And his blood pressure has been recently linked to the number one cause kidney. Failure. Yeah. So we don't think of that is being concerned, but it's like what pressures affecting so many different functions throughout the body that it's almost two extensive list. Now, I've put up a few videos over the years, sort of visceral. This idea that, oh, eat less salt to lawyer blood pressure. Do you have a perspective on sodium than blood pressure that you wanna talk about versus the wave? Just training your body to do what you wanted to do. I'll tell you that as you said before, too. Little is not always better. And with salt intake, certainly, too much salt does lead to increase water retention increased blood pressure, too. Little salt has adverse effects as well. And, and there's it's all things in moderation. You know that it's about getting the right level, and it drives me nuts because the unless you're one of the three to five percent, people who are salt sensitive. Hypertensive cz. The amounts that your blood pressure will go up from eating more. Sodium is within the error margin of a blood pressure cuff at the doctor's office. It's a very small effect. And so a lot of people have high blood pressure, not because they have too much sodium. But because they don't have enough, potassium or magnesium about ratios of these and people who have low sodium levels have a serious problem dealing with stress. In fact, if you lower your sodium, really even to the levels that are recommended today in the recommended dietary guidelines increases your heart attack risk, because low-sodium increases Renan and Renan, then increases your cardiac risk for dramatically. So same thing you gotta be in that in that right zone. And of course, your named Zona which is funny. But you just you have to you have to get it there. So for me, I was on a low sodium Arava thing for a long time. And you know what I feel a lot better on six to eight grams of Sony day and. That's because it helps my body manage the stress load in my life. He's my blood pressure where I wanted to be in, if I eat not enough salt. I actually get low blood pressure, which is annoying. And a lot of people though they eat extra salt. They get puffy but they take mcneese Eum or that you other things, and they don't get puffy. So it's really, it's a complex thing. But the idea that I'm not at risk, because eat alot sodium diet. The data does not support that correct? In fact, the head of the American society of hypertensive misquoted of it, you talking about the American, hypertension, society, Q one. This is going back, well, but he did a study of three thousand people looking at urinary sodium excretion instead of all the data that we look at comes from self reported salt intake, and can you tell me how many grams assault today not a clue? All right. Garbage data and they did all these things that are just not even with our recommendations. But at the end of the study with real data direct, quote from the lead study guy, he says, quote, if you wanna live longer, eat more salt. Okay. Now clue there's an upper limit, but we're in there. So I just want you. If you're listening to this, like, okay, this isn't a conversation about salt, and blood pressure. Because salt isn't going to be that big of a factor in your blood pressure, unless you're in that tiny three to five percent. So given that twenty percent of people don't know. They have high blood pressure and about thirty three percent or whatever percentage of it have it. This is a big deal. And if you look to your left and your right, you look at your mom your dad or your kids, whatever, you know, people all around you have this, and so this is a fundamental thing and traditionally, we use medications for this, right. So you go the doctor. And this, this medication has some weird side effects, and it's expensive cetera et cetera. What's the Zona approach will Zona? Coach and you bring up the medications in my personal passion behind being involved with Zona and, and getting the word out to the public to be honest with you is, it's a medication for living. And I think that speaks to most of your audience as well as the idea behind, there's a lot of solutions to a lot of life is life ailments and better living that are not not related to medication. Obviously, so Zona is a you mentioned, the isometrics, I believe earlier. And Zona is actually a it's a we call it an isometric exerciser. And what that means is, it's a medical device that uses isometric exercise to ultimately lower blood pressure. I think most people don't note. I exercise as you beat me to it sounds like a flavor of malt. It's good, right? The ISO metrics, literally meaning ice. Oh, meaning equal metric, meaning measurements means that isometric exercise is the exact opposite of what most people think of, when they think of aerobic, exercise so robot exercise lifting weights. Take heavy things pick them up put him back down. So I so metric, exercise is the idea that you're holding a muscle group and holding your body at a very static resistance level. So, like a plank a person doing a plank is holding all of the muscles associated with holding that position in an equal measurement. So the body is not lifting anything and putting it back down. It's not turning in circles, like a bicycle it's doing none of that. And what's happening with that ice? Oh, metrics is the difference between ero- bec- exercise versus anaerobic and what's happening with anaerobic, exercise is, it's triggering the Paris and pathetic nervous system, and that has multiple different outcomes for, which is, what does own helps with Zona pluses doing navy is, is actually working to help the body use its own healing properties to heal itself. Does own is not doing anything to someone? It's, it's, it's not doing anything other than helping you do. Exactly what your body's naturally programmed. To do. It's really cool, how it came about. There's got my attention years ago. When I first heard about this. I was so excited about it. And I've actually gave one to my dad, who has high blood pressure. And he uses it on a regular basis. It looks like a little joystick a Star Trek phaser. Yeah. Yeah. If that's even better like little phaser grocery store. Scanners. What we. Most likely descriptors for it. And the idea though, is that. Fighter pilots used to pass out when they do hygiene, maneuvers. And the reason they pass out is blood pressure, control issues, the blood drains out of their head when they're spinning their, their jet, and then it crashes I lost a great uncle to jet fighter pilot thing like that years before I was alive. But, you know, family, lower the point of it, though, is that we learned with pilots, how to not pass out. So one of the things that they do they wear a pressure suit, which actually compresses the bodies so that the blood won't go or sound supposed to go. But then they learned this cool hack that, if they squeeze the control stick, really, really hard that, that pressure was along to maintain their blood pressure. The way they wanted to. So there's own a plus use that knowledge in that original research where they know states. Some of these guys who had high blood pressure, don't anymore. What's up with that? And they realized oh, you can squeeze this. Little joystick like device. Not too hard not to soft just in that Goldilocks zone, just like you don't want your. Cortisol to IT low your blood pressure to, to you want your, your grips ring, not to be as hard, as you can squeeze because you can do that with the spring, you don't want to soft, and you do this for two minutes per hand twice a day, essentially eight minutes a day. What kind of results are you guys see a dozen clinical studies thing now, which is why I wanted to have you back on. But like what do people see from that I go back to your first point, I'll get back to that one, but you mentioned the story behind, how Zona even came about, and we get a lot of questions. Probably one of the biggest questions that we hear from people is why have never heard of this before, is this brand new is this real so on so forth. And, and it's fun that we can take the story all the way back to nineteen sixty nine which is when Dr Ronald Wiley, who is actually a well renowned actually cardiopulmonary physiologist, who was commissioned by the US air force to start this research. And the reason was they wanted to test, the effects of, of isometric exercise on g. Force blackout. When planes were doing it. Doctor wyle became intrigued and for decades, ended up continuing this research to find out in to your point. Dave you talk about that sweet spot that Goldilocks not too hot. Not too cold. Just right. And the reality is, that's exactly the beauty behind. Zona is that you, you can squeeze as hard as you want, but that's not going to get you the effect and you cannot squeeze it all, and obviously, that's not going to get to the effect. But as ONA speaking to your second point is that was only does is it actually hold your grip in exactly the same position. One of the stories we tell people as they think they can just hold something at a static rate, and it's going to be okay. But the problem is most people if you tell them to squeeze to their maximum pressure, if you cover up any kind of display that lets them know what pressure they're squeezing eventually, they completely let go because they get distracted. I will say that when I use my zone. Plus, if you try to watch Netflix or something when you're doing it doesn't work. You have to look at this time. Tension because we're talking really real time feedback and the things that have changed my life, the most aside from just not eating garbage is things like heart rate, variability training, where in real time. That's what the spacium harby look like a nervy back. That's what my brain waves are doing right now. And I mean I love my ordering and all, but waking up in the morning and saying, here's always slept over the last eight hours, that's valuable data, but it doesn't allow me to correct my sleep in real time, and what this is though is eight minutes of concentration or you're looking at a number and it goes up a little bit of it. And I also have little grip strength like the proper trainers that they use for the world grip champion stuff. And I know that my grammar. Yeah. And like my grip strength is of a digital one two, and it says that it's off the charts for an eighteen year old and I'm forty six so I know I have a strong grip, but it doesn't matter when use his own, it's not a strength issue. It's a control issue like how tightly can I can I vary? The window of it. And can I do it for two minutes? I find it to be challenging, but not muscle challenging. It's a discipline -veloping a skill. Yeah. Fascinating. It's kind of cool. And when you say they're widely spent literally two decades, almost perfecting the calibration, and what happens is that with using a device like this. It's not the maximum grip strength gives you the benefit. It's not the minimum grip strength gives you the benefit. It's that sweet spot right in the middle. And it's also it really it really depends on the rest periods. It depends on the precision of the pressure, and it depends on the intervals that you're doing it and all three of those factors play into how effective it's going to be widely spent decades trying to come up with the exact measurement. So for instance, you mentioned two minutes of therapy. Two minutes is perfect more than that doesn't have the effect because you need the rest in between the two minutes moved to the other hand, you're two minutes doing that. And to your point, you're talking about the pressure of the device. It must be held at the same pressure and you talk about biofeedback does Ona's beeping. And it's giving you a visual aid to tell you squeeze less. He's less squeeze more. He's more and it's Connor intuitive when using the device because seldom do you use something tells you to squeeze less because usually used somebody something telling you to do more do more? But to tell you to slow down or to grip less is counterintuitive, but it has to hold you in that exact exact range in order for you to get the benefit of the exercise, so as their correlation between controlling a blood pressure and having a good memory not kidding. Kill me. But yes, actually, there is actually one of the one of the things that is being studied right now is the connection between proper Brad Fleischer, and, and brain oxygenation, because many people have been diagnosed with you, not want to get into the claiming of medical things, but people who are who are showing signs of dementia, are, in fact, poorly oxygenated brain. Well, this is legit because this actually happened to family member. And it happens to huge numbers of older people who are diagnosed with Alzheimer's and senile, cognitive dementia. They have they have medication for high blood pressure. That push their blood pressure, too low. So there's no oxygen in their brain right? And Daniel Ayman's been on the show a couple times he looks at blood flow a hemodialysis. They call it in the brain, and even though I recovered my brain from all the toxic mold stuff that I had going on. It was actually chemically induced brain damage, I still have lower blood flow in the brain than average. But I have none of the damage remaining from that. So I do things to make sure my blood pressure is high enough because I don't have high blood pressure problems at all. And I do track it measure it. And it's, it's really fascinating that if we took all these people who are overmedicated, and don't have enough blood pressure and said, hey, let's get you off indication. Let's train you on how to control your own blood pressure. Do this by feedback for a while lit you learn how to do this. You won't need medication. But you'll have enough blood pressure that your body can regulate the way you're supposed to. And then it's like your brain just wakes up. Yeah. One of the things that the, you talk about the, the juxtaposition between using the medical device like Zona as opposed to using blood pressure medication. What pressure medication in no way helps your body regulate itself, but pressure medication is doing the regulation. It's itself. It's actually doing it. It's forcing the number lower, which means too much blood pressure, medication can actually put you into even Dayton even more dangerous territory than the blood pressure that you started the medication to treat using something like the applause. Your body's not naturally, going to push it self too low and was Ona's doing as its training your body to get it self to a standard, so that it knows how to regulate itself, we get people who ask, you know regularly. I it, what are the side effects is there is a side effect using it can be dangerous to use it. And the real only side effect that we have ever been able to determine which is in fact, not a side effect at all is people who are currently taking blood pressure medication. And then they decide to use the device to get a more natural solution to get away from pharmacology. They use the device. They don't adjust their blood pressure medication or the use it without their physicians knowledge and the problem is they end up because their body is used the word healing. They don't need the blood pressure medication anymore. But they're still taking it potentially at levels that are now dangerous so people using the device who are on medication. Should keep that regulated? They should make sure that they're that. They're taking their blood pressure. Regularly, and consulting physician because they will likely have to stop or reduce the amount of medication. They're taking now this isn't a infomercial kind of thing. But I'm sure people who are looking listening to this right now are saying what is this thing cost? We're talking few hundred bucks. I don't actually remember what the causes. Yeah. The cost of the devices five hundred ninety nine dollars. As vailable on our, our website, prescription required. No prescription required. It's available to the consumer, and we actually have a ninety day money back guarantee not to sound like an infomercial. But I say that because in all of our clinical studies the device actually was affected for over ninety percent of the people who used it. I have recommended this dozens and dozens and dozens of times to friends and people consulting with about their health people. Run into you know what if you've been battling this blood pressure problem, this is going to cost less than medication for a year for sure. And. That ninety percent number is in the studies that you showed me before the show, it, it's a real thing, does it fully solve is just help. With ninety percent of people, it depends on the person like anybody again, that the device is not solving a problem devices. Training your body to solve its own problem? An insult doing as I said ninety percent effectiveness of people getting that reduction that they need. Some people are completely medication freeze, and people go right back into normal ranges, but the device itself is going to definitely increase reduction statistic that you may find interesting Davis. The biggest thing for most people's houses diet exercise. Right. It's not a secret, most people feel like they're, you know, whatever's happening, and for, for a lot of conditions diet, and exercise fixes things giving you an example, doing aerobic, exercise, aerobic, exercise, which is, you know, your bicycling you're running you're doing something like that. It's the first line of defense that most doctors will give somebody to, you know, you've been diagnosed with high blood pressure feels like a death sentence. Cut salt out as you said, and, you know, start going to the gym more that will probably change your blood pressure. If you're doing it regularly by about five percent, oops, not enough five percent reduction. So, so if you're if you're at a one forty five percent reduction, you're, you're probably now somewhere around like a one thirty three one thirty two you're still in the danger zone. You pulled yourself down, but not clearly enough to make that big of a difference. That's not a lifestyle difference, doing anaerobic exercise, as we mentioned that the Zona if you just gripped something at maximum strength, or just did a squat went halfway down and held it planks so on so forth, probably two to three percent change in blood pressure reduction using the Zona because of the exact prescription again. Wylie's beautiful science dead. Exact. Description, actually, we find that most people using it in about can be as little as four but can be as high as eight so somewhere in that six weeks, weeks average, they notice an average of ten to fifteen percent reduction it's incredible. So that's more than died. An exercise about three times, more potentially two to three times the diner size what blood pressure medications do blood pressure? Medications can take it down further. The problem is, again, as you mentioned earlier, you're setting up all these questions here. The with dia next Cise. You can take down that five percent medication can take down even further the problem is now you're living on synthetic medication. That comes with it often the side effects worse than the blood pressure, it self, and that, that's what we deal with all the time is people who are on blood pressure medication. And can't stand being on it because it's, it's chronic cough. It's dry mouth. It's dizziness it's all of the other things that are coming along with the blood pressure, medication for, for some elderly people. So it's often just the fear of leaving the house without it. Do you have a price on your head from any big pharmaceutical companies for like a years worth of blood pressure medication? Or just the price had, like they're like these guys are selling device that could potentially disrupt the multibillion dollar market for drugs that people have to take for the rest of their lives and do the handgun under your bed and full hat. Or are you worried? I mean are there. Black helicopters understood that question. I'm listening to the questions. Did you ever price in your head of Mike? Why are you buying the company? Got it. The deal is are you are you worried? I mean, seriously anytime a device come to comes on your FDA cleared, and all that sort of medical device, but even so like you're going up against the multibillion dollar. Pharmaceutical giants in one of their sweet spot cash cow things like oh yeah. We've got some huge percentage of the population on blood pressure. Medications that don't work very well, because half the population still doesn't have their blood pressure controlled. And you're saying this by at once last, I checked anyway, it's been a couple years since I looked the, there's no subscription like monthly cloud-based, you buy the thing and you use as long as you want forever, and it's all just included. Right. It is. Okay. Good. So that's not the monthly subscription go to the pharmacy. You know, flow through your insurance company, all that kind of stuff. I mean, are they just pissed at you blood pressure? Forty six point eight billion dollars a year is what high blood pressure costs Americans alone, not not talking worldwide. Just the US forty six point eight billion dollars is considered the cost of high blood pressure, and that's copays on medications. That's missed today's at work that strokes heart attacks. And so one is there a price on my head? No one's actually showed me a wanted poster yet, but I can't imagine that there will be pharmaceutical companies, not happy with this to that point. I will say that Zona has recently. And you know, this, you've been affiliated with the company for years. You've known about us. We've been on. Show before then just full disclosure. They're a USA carrying the very, very early days of bulletproof acquis called upgraded self on the website. I used to carry zone on like this, one of those pieces of biohacking, your ever heard of that's based on jet fighter pilot medical stuff like it's just cool. And I don't think we carried anymore. I remember. Yeah. But it's, it's still. It's just it's a cool thing. So that that's a little affiliation. We're talking about. But other than that, we say -ffiliated like there's no other commercial stuff going. Oh, no. I just meant you, you know the company you've known for a long time. The but we've actually really forced mainstream as of last year and I'm super excited about it. And then zone has been like this off the radar science that no one's quote unquote heard of. And then all of a sudden we've really taken the taken taken the juices, and gone full strength. We started actually advertising national television last year. I'm sure you've seen that around full disclosure. We're all over the place. You know we've got. Tons of physician backgrounds. In fact, we just had an endorsement by Dr Phil recently butyl, who got involved with fun and fill. Learn about us because Travis stork, who is actually, the host of the TV show. The doctors of the doctors. Worldwide syndication on that show. Travis store who's the host there. He's actually are the face of our brand. He's our spokesperson for the brand. So you talking some pretty big names willing to put themselves out there to, to promote this type of science because their goal is that they want their patients. They want that people in general to live healthier, lives to live longer lives. And that's not a medication ridden life. It's hovered people to really understand what it takes for, for someone like Travis stork to build reductive Melville step up to do this. I mean, I I've been on a few shows like that, even on doctor's interviewed Dr Oz on Bill radio about, you know, the, the incredibly high standard that's required for any doctor, but specifically someone who's on TV to be able to stand up and endorse something, how people actually misused doctors, names, and all that. But you actually have a fully legal that it signed sealed delivered proper. Agreement in place, which means that it's subject to level scrutiny that most people would not even believe well and, and doctors like that because they're in the public light it, it's not some doctor clinic down the road who's willing to to recommend it. I mean, these are people that have their careers, potentially at stake for making these types of things. And it's like not not that there's any legal implication behind it. But you're talking about I remember talking with Travis initially. When I went through getting him to be a spokesperson for the product. He went through this with a fine tooth comb because his name was going on nothing that had not already been vetted and went through the research read all of the studies himself. In fact, his mom has high blood pressure. And the first thing we did was sent a unit to his mom, and he waited, the entire period, just to see if it had impact on his mom before he was willing to do anything and it's like for him, the idea that here's a here's a doctor whose mother suffers with condition, and he could. Scribe her anything he wanted by writing the prescription himself, and he sends her a medical device to try to find solution to me, that was he was are kind of people. It's exactly I it to my dad and I definitely will talk about things. I don't know if this works, but generally, I'm gonna put something on the website, like, I, I wanna I wanna have a good degree of rigor there. So I read all the studies and said, yeah, this, this is based on fundamental real science and observed effects someone did the work and it's amazing because a lot of the stuff that we do it up grade labs. I'm pretty sure we have this at upgrade labs of at retail. And if you're listening to this upgrade labs is a company that spun out of bulletproof that has this experience, you go in LA today, the Beverly Hilton, and in Santa Monica, and we have a whole variety of devices that are based on this idea that you can have more control of your own biology. And we have this own plus there, because I wanted people to understand, you can get. To enough hours worth of cardio in about twenty one minutes. If the pressure, the timing, the speed the cadence the recovery are all carefully designed based on data to give you much bigger results. And this is exactly the same line of thinking act with the same, and it's huge. This -rupt of though the thing that gives me the most pleasure is, is disrupting things like breaking big dumb things. And when I hear there's tens of billions of dollars getting poured away, on blood pressure medication in there is a useful blood pressure medication for some people. No problems, but it's just way over prescribed and even the latest numbers, they opened the show with about this new low number I, pardon me wonders is that real. Or is that a marketing ploy to sell more drugs, because they did that with cholesterol numbers awhile back keep lowering the safe, upper limit for cholesterol? Even though probably two dozen people have been on the show of gone through hard science in two of my books saying total cholesterol is not a useful number inflammation. A useful number. All right. Let's, let's talk a little bit more about what happens when you do this type of training of your vascular system, one of the things that a lot of more experienced by hackers or the doctors listen to the show will know about is nitric oxide. And this is a signaling molecule that we really didn't know mattered very much until recently, and it has to do with vacillation. Does training your vascular system with biofeedback the way Zona does does have any effect on your nitric oxide level, love that the nitric oxide levels? Interesting that people take subst the supplements. Nonstop, try to increase nitric oxide lakes, beat is the most common one. Right. I mean, personally, I take pick notching all in L arginine and, and other stuff. But everything that you're taking for that is actually triggering the production of nitric oxide is not actually delivering nitric oxide, your body using like Zona. To use that ice. Oh, metric exercise in use that phrase, a lot, the ice exercise found in his own is actually triggers. The production of nitric oxide levels, even beyond what, what supplements and stuff do. Nitric oxide is linked to so many different benefits in the body when it's at, at higher levels, obviously people want this elevated and it's everything from from workout recovery. It is actually helps an it again. I'll say them speaking to the claims of nitric oxide, not Zona, but actually helps reverse symptoms of diabetes. It actually lowers blood pressure decreases overall body pain, like it's ridiculous. What nitric oxide overcomes? One of the things that's really fun about one of the claims that we don't make about Zona, but I would love to. But no clinical studies were there. Zona increases nitric oxide production, nitric oxide production, actually. Has the ability to cure erectile dysfunction. It actually has the ability to stop migraine headaches. You know, it's not a medical claim Moore would morning would there you go. Zona can create morning would there you go? Regulate that there you go, put that on an FDA clearance. No. But what, what I'm saying to not be too crass about things is that when you do things to increase nitric oxide, whether it's supplements, whether it's actually all the things that do that. And when I say increase that you can measure it with saliva on the little little saliva. Test strip for nitric oxide. So this is a real data point when you do that. When you wake up in the morning and you're a guy you wake up more, like a teenager and less like an older person. And that's pretty darn predictable. There said that without being too crass. That's good. That's good. By the way, if you guys are looking for crass just listened to my upset about gains wave because sometimes. You just have to talk about your junk in some certain way amazing to quote, one of our board members. I want to make the claim Zona makes you Woody Woody. It was a research proposition. You could do clinical trials on if it increases unedu- gawk side. What about for women, though? What would affect women all of the exact same same issues because you're talking about nitric oxide, which is a vase odiaum later. So it increases blood flow. So any place you want blood flow to be positive, obviously, that's going to go into effect that the vascular health issue at the vascular health, but I'm going to add to that and say that the nitric oxide levels, increase Vasil dilation, which obviously blood flow is non restricted in environment of as dilation. But it also is acts like a muscle relaxer in that area as well. So not only is the, the veins opening wider. Particularly resistance vessels, which haven't been given a lot of credibility in or not credibility. But a lot of notoriety, if you will, in medical research, and we're now finding even that's a, a big deal. It's not just the veins. Now, just the arteries, but it's actually, the resistance vessels that connect them together, are, are even more important. But nevertheless. It's not just blood flow. It's also letting the muscle relax around the, the blood flow. So it's kind of like a double whammy in their less muscle constriction. What else happens with nitric oxide? So there's sexual side effects, there's more pump. If you're exercising a you're gonna see your veins pump out. You're gonna get better. Blood, the muscles. What else does the, the researching up suggest nitric oxide can do not necessarily own, even though you may influence nitric oxide. You're not claiming that those affects our yours until their clinical trials, but what other things nitric oxide do that might be useful. My recommendation is, is a quick web, search would find all of that for you. Because every site says something different the reality is, is that nitric oxide is, I said, it's obviously muscle pump is obviously vase, oh, dilation, which leads to cardiovascular health. It's as I mentioned, the upset in reversal of symptoms of diabetes. It's, it's any number of things relating. To that my favorite one as I was saying, is that increased Vasil dilation, and decreased muscle constriction? Actually resolves migraines. That's actually a proven effect, which is absolutely amazing to me that there's something that you can do to, to interrupt migraines. Now, of course, we don't make that claim because we don't have the clinical study to support it, but all of the evidence that we have in our clinical studies actually leads to the same place. Very interesting. So for people who suffer from my grains, or have loved onto do they pretty much know that it has to do with changes in blood flow in the brain. That's triggering it. So it would follow that, if you could train your blood, your blood, vessel system, your circulation system, if you had to be more tightly controlled, maybe would have an effect could be worse could be better. But certainly, it's a plausible hypothesis until it's tested. All right. I, I like that thought I do know people whose migraines are made worse Bank reese's in nitric oxide, as well as better. And that's probably too much blood flow because it's not regulated. Well, so in that case probably had sustained increases they'd be fine. But I'm I'm I think that's a really interesting aspect there. What about just cognitive fitness in general, like is your brain gonna work better? If I have better, control of my circulatory system, boy, I think we were talking earlier about people who have actually been misdiagnosed with early onset dementia and stuff like that in the, the, the over regulation of blood pressure, medication people who are on, too, much blood pressure, medication blood pressure medication are getting getting side effects from at one of the side effects memory loss. One of the side effects is just decreased cognitive ability. And when we end up in a situation where we're able to get people off of those types of medications you notice that people are being as the personalities, almost restored, people are coming back to life in some ways, not literally coming back to life. But the fact is that the cognitive function has been restored where it hasn't been in a long time increase nitric oxide, as you're well aware being a bulletproof guy increases, blink brain oper-. Nation. You end up with higher cognitive functioning simply because increased nitric oxide levels in the brain. It almost becomes a rabbit trail of conversations when you're talking about the benefits of, of this type of thing. Do you notice anything happen? You mentioned that you take L arginine, which is, you know, acid that increases. Visit elation in nitric oxide and you take pig national, which is an extract of mislead pine bark that also can increase nitric oxide levels. In fact, I think we have pidgin all in one of the one of the bullet performance. But at least if we there, it made it in the final list, or it didn't. But I put it on the first list, anyway. It was a contender. Yeah. It was a contender if it didn't make it in the final. So these are useful well-studied supplements. You take those personally, do you notice an additive difference, whether or not you've done Trousdale just like personally. So if you're doing training of your vascular system, and then you add things that improve Lasko health. Is there a synergistic effect or one? Yeah. If I get off of doing supplements, let's say I travel, I don't take them with me. I will notice brain fog by the time I returned home. Even if you're training, your, your Zona, plus along the way, if I'm using Zona. No, because the same thing, but bear in mind, I will say Zona has effects. As I mentioned earlier that four to eight week window so taking a supplement is going to have a relatively rapid affect. Yeah. Using his own takes a little bit of time, because you need to you're building your health. It's like jumping on a treadmill once and expecting to lose weight, not the case. It needs the build up of that and using his own as much the same way. So all of the effects, the lowered blood pressure, the increased nitric oxide levels. All of that stuff does come over time. The good news is because all of those facts are long lasting. So you take that, when you don't take it for, you know, say you don't use Zona you go out of town and you don't take it with you. Your blood pressure is not going to spike while you're out of town, because your body's already been retrained. So if you don't jump on the treadmill this afternoon, you're not gonna gain ten pounds over time. You're going to end up going back to that, same, you know, and tropic state that your body was in four you started using it. But nevertheless, it's not an overnight solution nor is in an overnight. Detriment if you don't. Okay. So it's a slow response curve. You said it for six to eight weeks to people stop after that, or they see the results in their blood pressure, if they're going to see results, but then how do you have to retrain? Or how do you continue again? I'll use the treadmill example and say that that's probably the most common one that I use that is if you're on a treadmill, six to eight week, you start noticing a change in your body, and it's not the same change that you'll learn notice with Zona, but you try to lose weight great. You go out you exercise, six day weeks. You start noticing the journey levels up. You start noticing that much like that, same treadmill if you stepped off of it, you don't fall out of shape tomorrow. But if you stopped using it for the next six months, you're going to notice, physiological, deterioration, same thing with zone, so you're going to use it for that for two eight weeks until you get your real initial big push that ten to fifteen percent reduction is usually that, that a four weeks is the earliest that we normally find eight weeks as the very latest so that sick. Week window is usually usually the sweet spot. People are going to see that, that reduction. And sometimes it literally happens overnight, David's the craziest thing like people can use it for four weeks, five weeks. They call us they say I'm just not noticing the results and we begged them stick with it. Like will extend your money back guarantee period. So that you feel better about using it for another two weeks, and we'll get it return phone call saying, oh my gosh. My blood pressure literally just dropped twenty points last week. Like I'm back in the normal zone. And it just happens overnight like that, because the body makes the change and again, I use weight loss as an example, because a lot of people can relate to that. And it's like it's like hitting that plateau, and you can't lose a pound no matter what you do, and then all of a sudden, you lose three pounds one morning when you jump on the scale it's that same kind of feeling when you notice that reduction go down, but much like that treadmill, you're not going to stop using his own, so throughout your entire life using those own as a as a. I'll say a supplement to a healthy life over time. Don't stop using it. If it takes about eight minutes, a day to do this. I'm assuming that, that I already know because it has different user levels, but multiple people can share one of these in household, or something like that. It's twelve twelve minutes per day, twelve along, along with the device. The device, actually stores all of the data for two users. Okay. And the same thing goes, we actually have a website, where people can actually plug the device into their computer and by USB, it actually uploads all of their results, so to users can use the device to users can use the website portal. It's fantastic for people that are going to their doctor in showing their doctor the results, and they're tracking all their numbers. But knowing your numbers is the first is the first issue for most people to overcome its it's figure out what they are now start tracking because what gets measured gets accomplished. So that basically cuts the cost. And if you were to share it with more than two people, which are probably not supposed to it'd be even less. So I think this falls within the realm of affordable by hacking technology. Just looking at how do you make this happen in millions of households and guys just just the idea that blood pressure medications themselves average eleven hundred dollars a year? Okay, doing all right. Someone someone taking blood pressure, one person, taking blood pressure, medications spends on average eleven hundred dollars per year just pain for the medication. Unbelievable. And that's matter that copays with insurance, and everything Levin hundred dollars versus a one time purchase and the eleven hundred dollars never comes back. All right. I've got one more question for you. And this has to do with my new book on anti-ageing that I'd just finished the draft of its coming out in, in a little while. It's how given that you have your Zona plus your hacking your blood pressure. You take supplements. You know, you're clearly a healthy guy. You're in shape. Helen, you think you're gonna live personally shooting for one twenty one twenty and, and I laughed, because when I turned forty years old, you know, people who what's it feel like being forty and I would say, it's just weird to think that third of my life is over already. Nice. I would get some. You know, some bath challenged people would actually take a while to get that, but yeah, personally, I see no reason why. People can't be living, well beyond what people expect life expectancy to be. But the you know that better than anybody, right? Yeah. I told people that forty five was my twenty fifth percent birthday. That's amazing. And like like you said. Like you got some pushback like you know, it's okay to push back because something's going to happen. One of them is that you'll die before me, and I won't make to one eighty and, and that's okay. Or you'll die before me, and I make it to eighty and that's okay too, because you're not taking care of yourself. Like maybe we could talk about ever does what we can to feel really good right now. Live a long time. And then we'll both live as long as we're going to. That's good table stakes people don't believe. That's all there you go. All right. What is the website for your magic the magic device? Well, we're easily easily found at Zona dot com, Dave and that's for here in the United States because we're here in the US right now, but I know you're a resident in Canada Canadian listeners can find us at Zona health dot CA, and on either of those sites. Our team is actually put together a coupon code for any of your listeners. You talk about the affordability factor. And although we've already proven that it's a affordable. Bio hack anyone using coupon code Dave. Immediately gets a seventy five dollar coupon. Anyways, so seventy five bucks off the price of price unit, Zona dot com, coupon code Dave saves us seventy five dollars through, which is a nice give for listeners. Thank you for that. Sure. And this is really good science. I looked at the dozen research pieces that exist around this that we talked about head of the show, and I think if you're, you're listening to this, you have high blood pressure, talk to your doctor, but this is a cool device, and it's one of the gives you a little bit more control without needing any chemicals at all. So I think totally meets the bar as an epic and amazing bio hack. Plus, it came out of the air force. How cold is really cool. Cool thing to Davis is, we mentioned earlier is someone wants to try it, try it. And we know many different things that money back guarantee. Got a ninety day money back guarantee. And what's the sad part, I'll tell you this is the saddest thing when we get returns back, I see a box come down. In our hallway. And it just makes me cringe because the majority of the returns that comes to us, or people who never even tried it. It's still shrink, wrapping because the device, actually keeps track of all the usage. So when return comes back, we go look, and I'm like, oh, my gosh. Like the people who returning it are the people who, who didn't didn't even fry it. They got it and decided they just, you know, buyer's remorse or whatever setting it's like it's it comes out of you have to lose like Zona plus jelly Donut Zona plus series Donut. You know, some people are gonna choose the jelly Donut. They really are. They really are. And they really got some mindset thing in energetic thing. But if you're gonna do the work, well it's eight minutes of actual work in four minutes arrest. The twelve minutes a day, Minnesota rate, it seems like investment to me. So it's been a supporter of, of this tax idea this type of biohacking for going on seven years now. It's been a long time. Yeah, your audience is just such a perfectly primed audience for a product like this, though. It's, it's to me, it's the ultimate bio hack. It's, it's absolutely crazy. Yeah. If. If this is something that's was looking to, to hack. I just I fully agree. And if you'd have no issues, your blood pressure, this probably isn't the one for you. But so many people have this, or it's in your family. So that's why going for my dad, and it's it, it has my full endorsement here because it's real, so thanks for bringing it out fighting the good fight and just talking about this. It is a disruptor appreciate the time. David. I'm hoping that price. And my head's not accurate. If you like today's episode you know what to do. Go to zone dot com, use code Dave save yourself, seventy five bucks. You have a ninety day money back guarantee. And I consider this device for yourself. If you're dealing with hacking, your own blood pressure, or for a family member, if not this show is meant to give back that's a beautiful gift that zones providing there for you. But mostly, I just want you to have control of your biology, and high blood pressure, just sucks and so many different levels. Let's stop it.