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Quickie: The Appropriate Storefront


Damn minimalists. Could you go over some ways that you've applied minimalism to your business specifically your brick and mortar coffeeshop. Now you talk about brick and mortar businesses in your book right. I think too often we often ah we think well if if I want my business to be legitimate then I need a storefront or I need an office space or I need a place for clients to whatever talk a little bit about the see this this concept and how it has metastasized into our to our culture yeah it basically running a business to look good for other people like that. That's really what it seems like. It seems like well. If I want my business to be legitimate then I do need to have things like an office or like a nice couch that that people can sit on while they're waiting to meet with me and it's like even like even smaller things like having an office at all for me like I don't. I don't need an office. I I don't meet with people for work like I just never most people think I don't exist because they don't do things <hes> in public very often but it's like I wanna run my business for me. I want to run my business for what's best for me and the freedom that I. You want in my life that my business can provide and so when I'm thinking about decisions it's like is this decision just going to look good for the outside world in which case. Maybe maybe I don't need that or is this decision Asian going to give me more peace and freedom as I mean yeah okay I want that one instead of what looks good on Instagram and so I think the question then becomes is is the brick and mortar business necessary with respect to are coffee shops so we we kind of this coffee shop in a weird way <hes> so our friends Joshua and Sarah Weaver who have done a lot of photography for affected the photo on this book and I think this one on yeah on essential so they did a lot of talk we hired them. They're free lance photographers and also they worked for this design firm and they were they were kind of tired of doing what they were doing and they wanted to find a way to have a community unity space and well what is a community space look like a bunch of different things for them. They were really passionate about coffee and so a community space probably does require a brick and mortar presence right. That was the what they wanted to accomplish. Now we can figure out the where and the how and the why all those things are important to ask but <hes> they we we wanted to help them. <hes> open the shop and the way one helps we screened our documentary down there. <hes> in Saint Petersburg Berg because Saint Petersburg were minimum all started for us. <hes> my mother lived down there. I really fell in love with the community and <hes> when she passed the that's where I had to actually deal with her stuff and so I really enjoyed the community down there love the people as a lot of culture per capita in Saint Petersburg Florida and they're opening this coffee shop because it was pretty much a coffee desert. There was not great coffee ever starbucks and seven eleven but there was not <hes> there was not a good cook another several but there was not a great coffee shop back then and so we're like Ali. Let's help our friends so we'll go screener documentary. Well we get down there about three days before to about to open and their funding the final funding had fallen through and they're like. We don't think we're GONNA be able to open the shop. We don't have enough money and so Ryan. I went through said okay. How much money do you need? Let's see if we can find a way to raise it and literally how much money they needed was about all Ryan. I had saved for the last five. Five or six years and we said okay we believe not in the brick and mortar space we believe in what you're trying to accomplish here we believe in you as people and we wanna work with you and so let's partner in this business and now we're actually opening a restaurant with them and in the same space so that brick and mortar spaces <hes> it makes sense. I'd have a restaurant but even then it's not a it's not going to be all that were doing is very minimalist with respect to our approach. Shit is how it's not cutting corners but what is the the minimum viable equipment minimum viable customer base that we need. We're not trying to get every person in Saint Petersburg. Were trying to find then what is what do we need in order to have the doors. Open pair employees pay the owners a a living wage but also we're not we're not focused on. How do I get a line down the block? How have the most popular coffee shop in town having having a brick and mortar business make sense understanding that it's also going to there's there's more overhead in that business than there isn't and this far more popular business that we have called the minimalist because we have employees and we have to be there every? A single day from open until close and people call off and <hes> there's insurance and we have to pay rent and there is heating and air. We've got this big old building in it's hot as Hell and Florida so it costs Salat to air conditioners place in the summer and so they're all these embedded costs you have to think about because <hes> the margins on coffee are decent but you have to sell a lot of cups of coffee in order to pay to air condition a place in the summer in Florida Yeah. There's <hes> the yeah the more basically the more the more expenses you have the responsibility that comes with that right so you need to make sure that you do have the ball. It's just I it's kind of similar in my business. I went from having probably ten to fifteen customers a year when I was doing design for client work to doing products like books where like I can't sell ten books a year and live so I needed to make sure like okay can I can. I make sure that there is the volume I'm they're like am I going to be able to reach enough around my currently reaching enough people to be able to move into a product business where there does need to be there just needs to be volume in that kind of business and if the answer is yes then okay yeah it. Makes sense but I still like. Make sure I keep my expenses. Those possible don't have an office space. I live pretty cleanly so I know that like even if it's a like slow month with book sales that is going to be okay and then I also oh for my own business I also kind of diversifies like diversifying and investments like I don't know how to invest in individual stocks but if I just use index funds then it's kind of investing everything and then it's Kinda diversified so when my business I have podcast that generate a bit main come courses books software company so is easier to see like okay well. If one thing isn't doing as well then other things will hopefully pick up the slack and then it's just as long as I keep the expenses down and I don't think like well a legitimate busy and as you start thinking he like all of legitimate business needs axe then it's like then you get into tricky territory or even things like mailing lists that Guy Prune. My mailing lists all the time if people aren't opening my emails. You're not getting value from them so I can delete them and people like well. How do you like how how do you get over like deleting thousands of people for mailing list and like they cost me money like if they're getting no value from it if I'm getting if I'm only having to pay for people who don't get any value from the things in writing I you don't get a delete them like I feel good removing them? They're not GONNA get emails. They don't want anymore. We're GONNA be paying people that are getting emails. They don't want anymore that keep my costlo awry. We hope you found value in that standalone quickey episode if you enjoyed it and you want more.

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