Are you playing the long game?
<music> don she ler certified trainer and business consultant at shula the group with the people thrive companies thrive podcast today. I wanna talk about the long game versus the short game and you probably would agree with me that if you had to choose. Are you going for the long haul argue going for sustainability. Are you going for lasting into the future. Are you going for the war. Are you just going for how much you can get now the the battle so to speak etc and you'd probably say yeah going for the long game. It's the long game. What does it really are. Your actions really short game actions or long game actions. Give you an example. There is a local company company whose focus was on providing their service to larger companies and of course there's there's more impact when you are working with larger companies and corporations because then you're reaching more people in that company in that corporation and of course it's more lucrative for the business. That was the focus that was the mission. That was the goal all of the sudden uh-huh this company. Let's call them a._b._c. Widgets decided to go after individuals walls and try to sell their services and product to individual employees with the hopes that the employees would then go to management went to the corporate leadership and say hey wouldn't it be great if you provided this great service and product to all the employees employees to me that completely sir shifted the focus from the long game witches his let's go out and make more of an impact create more revenues be able to spread the word about what we're doing in a much bigger way with our long game versus his onesie tuesay one by one short game and let's look at that if you've got this great product or service and you're going to sell it to company for use of all their employees. Aren't you going to spread the word faster. If that company of say two hundred employees they're using it and then they're telling their friends and then of course those friends could go to their own corporate leadership and say hey that other company has this we want this to but but that word spreads much faster as opposed to john smith buys the product or service and yes maybe maybe he tells five friends or tries to talk to management but that's really slow as opposed to two hundred people who are doing that and i have to say. I was really flabbergasted by that very left. Turn shift in <unk> focus and market and maybe it's because it's easier. It's easier to sell to an individual that individual is going to make that sales decision decision that buying decision probably more quickly and easily then accompany on behalf of its entire workforce and i know now our company the shooter group we work with larger companies corporations and organizations. Is it a longer sale cycle absolutely is it sometimes frustrating to get to the decision makers you betcha but when we they do get in the door and we do sell our services. Are we making a bigger impact absolutely and that's one of the reasons why we keep our eye on the long game now every organization whether it's profit or nonprofit needs to be able to be in the black even a nonprofit. They are still running a business. It just looks a little different friend from a for profit business. Every organization's goal is to have their bottom line being the positive live not in the negative and with that being said then there's the focus on the long game. Sometimes there is a short game because you do need to bring in revenues on a quick basis. You just have to make sure that your short game doesn't completely replace place your long game. So where does your long game show up. I do you have three year five year ten year goals and objectives for your organization. Do you know where you want your team your department apartment. The company has a whole to be in those timeframes. Are you just looking at quarters or even twelve months out. If you are then you're probably playing short game or shorter game. If you have your mission your vision your goals your strategy for the next three to five years and beyond then you're looking at more of a long game next next are you paying attention to trends whether those trends and technology trends in your particular industry trends friends and social media trans society and if you're paying attention to them. Are you thinking about how you need to incorporate cooperate. Those trends or those realities into your organization for example millennials are forced to reckon with an i don't mean as a challenge but as an entire generation they <music> a do things differently. They work differently. They want different things so that's not a a trend. That's going to come and go how the millennials are a force. How are you incorporating. They're different way of thinking doing thing things needing things into your strategy into your objectives into your hiring policies into your workforce first policies. That's part of the long game going a little deeper into some of those things i mentioned. Let's take technology as an example and combine it with that millennial view of how they want to work and how they want their lives to to be. Do you offer telecommuting options or is it very much. No it's a nine to five job here in the office. Everybody has the show up five days a week. Do you need to do that. Is it necessary. Could you actually attract better candidates if you offered at least a partial teleworking policy next how <unk> globally are you thinking because of all of these advances in technology you can set up a zoom call or a skype call with someone halfway around the world within seconds and depending on your internet connection be able to have an in the moment can't conversation without lag time like we used to do when we had to talk to people overseas there is that you know ten to twenty to thirty second delay now. We don't have that so how does that change. Either your market your ability to serve your customers supporting a salesforce. That's perhaps in another country. How can you use technology to play the long game. How do you need to shift your long game and that's another thing even if you've done some of the things i've talked about you. Have your three to five year vision. You've created strategies and objectives with your leadership team. Are you revisiting those. Our world is changing so rapidly that there needs to be a pull your head up and look at the landscape and see if things need need to be adjusted. This is why on a regular basis we recommend four times a year but the very minimum once a year you and your leadership team go on a retreat and you take a look at your three to five year plan and you look at the landscape does that three to five year plan need to adjust honestly more than likely it does <music> because the world life society. None of it is static. It's all moving. It's all changing some things more rapidly than others. There does need to be some adjustment. If you're today working in a plan that you established five years ago and there's been no change to that plan i guarantee. You're not playing a long game for for success. Your long game has actually become short game so there are few things to keep in mind here. You need to taking longer term. That's part of the long game and you need to have an open mind creative innovative to be able able to adjust that long game. You need to review it. You need to be strategic about it. Which means you need to have time to work with called on the business not just in the business i invite you to take a look at some of the objectives in your quarterly rocks that you may have established and see why are they playing along game or short game and then. How can you play a longer game. If you find any of this intriguing and you want to know more. I invite you to reach out at at w._w._w. Dot the schuler group l._l._c. dot com and see how we can help you play a more successful sustainable long game until next time. May you thrive <music>.