Stephanie Paul: The Key to Hiring is Knowing Y.O.U. & Your Audience


This is the higher power radio show. Before we get started. Let's take care of little housekeeping. In today's world, a lot is changing the businesses that will successfully whether those changes are made up of people who are adaptable resilient and emotionally intelligent learn how to measure emotional intelligence to enable you organization to build stronger more resilient team checkout criteria, Corp. Dot Com. Recruiting techniques land the most desirable talent. Your company massive success. This is the higher power radio show. Rick Gerard. I'm Rick Girard and welcome to the Higher Power Radio. Show we help hiring managers win the right hires. We share insights from top rebel entrepreneurs, disruptors, and industry experts Allegra yesterday MS, Stephanie Paul, who is the founder and head of training and development of the Executive Story Teller Academy Stephanie Takes Great Pride In coaching developing executives, sales, team tech speakers, women in leadership, and all kinds of experts to become master. Communicators. In fact, she has a proven approach power emotional engaging presentations, which draws upon her years of rich diverse entertainment experience as she is a certified trainer using five science based assessments for behavior and communication using psychology and neuroscience, which is what makes Stephanie the perfect expert today's topic. Stephanie Welcome to the Higher Power Radio Show, today my God was at an introduction I know I probably need to take your class. Today we're going to discuss why communicating your story is so critical for your hiring process through the tenure of your employees plus we're going to provide a three step method for maximizing your communication plan today. Yes. You Look surprised I'm just listening all these things that we have no idea you're on the hot seat. Let's go. Let's talk about communication communicating effectively during an interview is usually riddled with assumptions. Bias and surface e-content rarely is communication deliberate and on purpose and I see this quite often with companies that I talked to in feedback that I get from potential employers or come in to interview the company. Would you agree or disagree with that? Absolutely agree with it. Good. Why people will spend money on an amazing stage in wonderful production or a really fancy slide dig and marketing team that kind of Arm Pre whatever blah blah blah, but they don't spend the time in the energy on listening to you and your behavior as an audience member and me showing up as the presenter or speaker or engage your of the audience member. What my behavior is not kind of things people sorta just roll out of bed in the morning and go and Do. You know what we're. There's hardly any preparation that goes into it and there's no plan as we all know when you fail to plan your plan to fill. Yeah. Thank you, Benjamin Franklin. And if you think you can you can, and if you think you can't you can't thank you. Fours are quotes. do or do not. There is no try that was Yoda. Okay what challenges do you see in your work with some customers as far as how they communicate how they tell their story, how they engage people in effectively communicate right like what are the issues you see there in regards to recruiting and things like that as well as for my clients, I see very similar things all the time because we're human beings we have biology, it's very similar I have a client of mine who is a doctorate in psychology criminal forensic psychologist we. Were going to court one day to see her on the stand and discuss away she showed up on the stand on the drive out there I say to her you know if we looked at human beings being big cats like lions and tigers, leopards and panthers and things like that. Have you ever seen a tiger with duck feet and she said not doesn't exist. So we're all some type of big cat of you know what I'm saying. So L. Biology as human beings. Fate. We do fall into categories of psychology and categories of behaviors according to the experts. There are over four thousand behaviors that we exhibit as human beings. If you WANNA, learn how to read them that might take some time regardless of the problem we have to communicate. So whether it's a job interview or recruitment or presentation, we have to communicate with our biology because that's what we have. Sure we're human so we have a brain and we have. Behaviors, we have listening and responding, and that's essentially what you should be looking at. This is freaking out about what you're GonNa say let's talk a little bit about that because I find that a lot of times when people go into an interview or they're engaging with their employees that they already have, they're not necessarily sharing who they are those lack of vulnerability. It's a lot about being transsexual getting the worked on and that's really it. Let's transition that two. Story because your story's important if I'm a CEO of a company, I don't really think anybody's too interested in the fact that we're my funding comes from how cool my product is I think they're more interested in me as a leader and what value I can bring to the table and how GonNa take that vision that we have to where we're destined to go, and it's just like Simon Synnex as which is people don't buy what you do how. You do it they buy why you do it. They buy into your Y, and so understanding a little bit about wear your why come Stroman, who you are and why decided to be here today what motivates you those are the kind of conversations you want to be having so that you can see if there's a connection there because people very tribal, they want to know, Oh, you've had that experience me too. So if you're not willing to be vulnerable and. Brown famous vulnerability speech on Ted talks it's very hard to connect to you. So we put up all these fronts thinking we have to be perfect and it's one hundred percent is people don't connect to your successes they connect to your Mrs they connect to the things that are maybe not perfect and so they go oh, I have had that experience too. So you story is really important in order to engage in connect to another person or audience so that we can see us similarities and we can decide whether we're going to be trouble and connected in that way. That's a great point. So being real is what you need to be able to bring out till point. These come out and say, Hey, I'm going through a divorce. My life is Shin exactly right exactly in the your things distract us and disturb us. For example, there's a lot of vitual meetings at the moment and I think a lot of people don't realize what actually distracts the brain that they might have going on in the background or they might get a little nervous. And Start Shuffling papers or moving a glass or whatever that is, and they're not focusing on the PITNEY. They talking to end of also noticed with a lot of the meetings that I've been involved in since covid people don't look in the barrel of the camera on your computer. They look at the person because we connect through is but we can't do that on A. Computer I can't look at your is if I'm looking at your face, I can look at your is if I'm looking down the barrel of the camera and that's how you want to start focusing on your virtual meetings so that people feel like they're being seen and looked at setting up virtual meetings where your camera is right above your means screen where you have the. Pictures is really important and not looking at the person's face looking at the camera. Then they feel like you're looking at them a funny story I did a video conversation with you the other day and you're like, where are you looking I? Run three monitors I have to sit up above and I'm running off my camera on my laptop you kept looking where are you looking? At. ME. And you're right. It probably was really distracting but I was looking at you and I was engaging with you but I just wasn't looking at you think about it from this perspective, you're being interviewed by maybe a recruiter or a sea of a company that could be hiring you their biology. You're not connecting to them because you're not looking down the barrel of the camera. Face on the screen. So we need to rethink the way we're looking at each other virtually 'cause as it doesn't connect emotionally without brains. That's a great point if you're looking for a job right now of interviews video interviews that's pretty much what most companies are doing. Yeah. If you're doing a video interview, have it on the screen where it looks like you're engaging with that person. So practice with your friends or what I having conversations looking down the barrel of the camera. That's a good boom moment. I like that. Yeah. We'll drop in on our. Okay. Let's flip it back to the company. Wise. It really important to the company that we focus more in on that piece I think it builds. Culture and people think I want to be involved in this culture coach is very important in today's world. One of my clients he's like I have to get off we were running out of time one day and he's like I've got a five o'clock happy hour with some of my colleagues on Zoom. Sir Weird to me but I get it but it is the coach pot of it and I think we we feel like we can be accepted and we can be vulnerable. It also means we can have some of those tough conversations if you can feel like you can connect to someone initial meetings in the hiring process you can probably Oh, I came later down the road I can stay rest my hand and have some input that kind of thing not. Just do my job I think the virtual happy hours which I've had experience with a couple of my clients that are virtual companies that have been doing it for years i. think that's such. A critical thing because we need to socialize we're tribal animals. We have to have that interaction. We have to know that we've community and support out there otherwise especially with covered right now people feel isolated and alone, and that is not healthy for biology in any way. Not at all, are you listening to the Higher Power Radio Show I'm rich Girardin for podcast listeners we're gonNA take a quick educational moment from our sponsors. Emotional intelligence has emerged as one of the most important qualities to look for in hiring talent today employees who are emotionally intelligent are empathetic understanding and able to motivate others to a higher level of success. It's no surprise. They also make great leaders you modify is the newest game based assessment for emotional intelligence and it's been tied to predictable outcomes like better interpersonal effectiveness collaboration and productivity learn more at Criteria Corp Dot. com. Check out. STRIDE SEARCH DOT com you'll find additional content and resources to help you land the strongest. Steffi Paul Stephanie is the founder and head of training and development for the Executive Storyteller Academy. Also, if her voice sounds familiar, she also the voice of higher power by the way. So much I know I think you're one hundred times, but I'm going to do it in public thanking you now that we know that the occasions importance, let's walk there. You have a methodology that you work through the you teach your clients that help them to do this. So let's put that into action working with my clients and my clients on all just speakers and Presenters and China's sometimes i. go into cultural stuff with organizations and build their culture and the way they communicate with each other and I discovered that after several years I was working backwards. We would look at the content in the speech or the slide Dick or the messaging or whatever that was I I was like but that doesn't make any difference what all that stuff is because at the end of the day if it's not delivered well and it's not received well, you may as well been just reciting a poem from Olympia Rhyme because we don't. Connect to the content say without the two components of view and ask the audience being looked after your audiences anybody that you're engaging you're talking to actually I've heard speaker said the content that you're right is not as important as the engagement that you have or that relationship you have with the audience the way I look at it as very simple if you've ever been to a wedding or a funeral or a very important gathering with maybe people are emotional about something and somebody gets up unprepared nor nights content nightside Dick. Nothing. Like that and get. Up and they say a few words and they take us on this emotional journey that through a story experience and we laugh and we cry and everyone's like Oh. My God that was so amazing I didn't even plan to speak and I kind of deal. It is the perfect example of why the audience and the Messenger of the two most important things what is seed and prepared is not necessarily important if those two things I'm there. So I work with the humane said, you know that's the WTO you? Yes an acronym for Y you, W E. Method now not. Even though I'm from New Zealand originally. So the why represents no yourself and I do a huge deep dive with my clients using the sciences in the neuro science and psychology on who they are and how they show, and then we look at their mindset and their belief system. We do a whole plethora of stuff around that the stick on wife for a minute Why do you need to know yourself? Why don't you just need to know your product and how to get things done because if you don't know yourself very well, you don't know how you a showing up. There's a thing called stimulus value, the psychology. Tomb very fancy term. How do I stimulate you? This is how do you value that stimulation I how we judge each other we judge each other and splits higgins very quickly. If I'm not dressed like you looking like you or whatever. Then maybe you're gonNA feel a certain way. We're not gonNA feel like tribal members. Those kind of things is super important. So how you choose to show up and it is a choice because you can walk through the door of your office or you're meeting in, you can choose joy or you have just got into a huge car accident had an argument with somebody who has no insurance and. You could bring it to the meeting with you because it's a residual emotional effects. But upset about the way we show up is a choice in if we haven't really done the wick to understand ourselves, it's very difficult to make those choices I feel like there's a lot of us that go through life not really understanding ourselves because we're so focused on work in getting the work done. When you're building company, your core values come down to who you are translates through to your culture, and here's another interesting thing which one hundred percent believe and I've heard a lot of behavioral expert said and psychologists that are in. And around this area that your values whether you know, the more not will depict your behavior and your behavior will therefore transition over to how I decide what I feel about you. So your actions do speak louder than your woods and whether you know you'll values or not they under ride your behaviors. So I she learned the civil years ago when I started working with Dr Betty Your Ebay and she wrote the book Hashtag Values and she was big on the speaking circuit reading her bulkin leaning all about values. You know I don't really know my true values and I had to drill down and figure out what they were. Down Yeah I have written down on my website to education with intercity service courage love and fun and I approach everything I do with those values. When you start with somebody I start with writing down what your values are and then what question why why is my value and what is important? Well, the other thing is, is some people think they the evaluate I've asked people? Do you know evaluation the shoreline? What are they? Trust love I mean they make it up out of thin air and I might do you behave that way every day do you bring that into everything that you do I recently started asking clients colleagues of Mine I said, do you think that I act upon my values? Do you think that shows up in my behavior and they're like absolutely it does I think it really helps us show. Up when we know what L. Values are, and if you just value money over everything else guess what you're going to be going after the Arrow I consistently and not really caring too much about people. But it'll show in your behavior translates to hire other people who have that same value. I have a client who does that he uses the sciences that I use to hire his tribal members. That's where I feel like a lot of assessments and everything are really good because when you're doing interviewing and it's a transactional process and you have a transactional model in your business as one hundred percent Roi driven that's a good thing because you can find people who are like. That's perfect. But when you're trying to build a culture and it's a little bit different, there's a little bit more touchy, feely, elementary it you really need to have interview process in place that brings forth the evidence and then use those tools to support E. Q. is a perfect example of their emotional intelligence. It translates to simplify the language from emotional quotient to emotional intelligence and you can raise it. You can work on it I feel like it's a hot buzzword and not a lot of people have it but they're look forward. It's interesting. I like to guess when my clients are doing the sciences I like to go beyond like this on the desk and the motivated. Might be there but motivators, you can't see their string inside internal and then E. Q. I can sometimes guess roughly what there might be if I know them really well. But when I, I did my E. Q. and start down that road before I got certified through a three sixty degrees, I don't know if you know what that is your explained our audience. So three sixty degrees as we in all your employees or your close colleagues or my contractors anybody who'd worked with me of significance head to answer anonymous questions about me it's terrifying and one of the things that came back and the training that I was doing was that I didn't have enough empathy and I was. Horrified I was absolutely horrified. So I went on this journey to raise my E. Q., my emotional intelligence and spent nine months can really hot I read a couple of books on it. I became super focused on it like I have a thing called driving the car, which means curiosities a C- a is awareness the other a is intercity in our is the real value. So when you WANNA shift or learn something new, you have to practice it get curious about it then get aware about what's going wrong because you've got to change it practice inauthentic behaviour cometh intech with the behavior, and then what's real value about it? Why is it valuable to shift or learn this new? Behavior or thing or whatever it is and that was accused for me. So to raise my cue, we've done the work on ourselves. Now we have an understanding of who we are. Where do we go next? We begin to understand US audience the par- It stands for US audience. So once you understand yourself better and it's a work in progress ladies and gentlemen it's not something that's GonNa. Happen. Overnight like I think we can always improve on where we're at and now neurosciences told us that New York City continues to grow and change until the day we die. So we can work on all kinds of fabulous things we don't just give up when we turn fifty. Thank God. We need to understand other people's behaviors. We need to be able to read those behaviors we need to have to listen and really respond to what audiences giving us back to that. We know that we're actually giving a message to the audience wants to receive or if not shift gears a little bit I learned that in stand up to half an hour stand up comedy they say you've gotTa, have at least an hour to an hour and a half of material so that if the audience is like we're not going with, that's not very funny. You can shift gears and go you don't. Want to joke about epilepsy. Okay. We'll talk about bears in the woods. Same thing you want to have to shift gears with your audience like if I see something in you were on my, he's not going with me or he doesn't trust me or he doesn't value. This I've got to listen for a is not working for you wrong not maybe as blatant blunt that but I need to shift with you answer that query or that issue that you're having, you're going to show it. If not on your face on your body, you pay attention to people's body language in their face still. Board, they're fine. We'll tell you when they're busy. Logically you might yawn or you might do something you might start leaning back. There's a lot of things that happen in a conversation that make you he's checking out. Well, according to join of our he was an FBI agent for thirty isn't a behavioral expert I've got three of his books and I was on a training of his beck in February. Joining is actually cool in your blood. It's not meaning that you're bored. So you shouldn't take somebody winning as I've been schooled contrary to popular belief A. Lot of people think that this is closed off behavior, but it's actually comfort behaviour. So he's got a wonderful way to express human behavior humans are either in comfort or discomfort, but their brains are always and fear assisting risk, and if you understand that you either looking for comfortable behavior or discomfort behavior doesn't make sense when you're interviewing somebody in your assessing your person, who is your audience, which should you be looking for? Well, first of all, I think you want to make whoever's coming into the room as comfortable as possible so that they can feel comfortable. Enough to come out and be vulnerable and tell this story and feel they can connect with you and that means things like you don't necessarily want to have a disc between the two of you. If you are meeting in person, you want to maybe have a couch and a chair and you sit down and a little bit more informal disc in between you as a barrier. If you're giving a speech with a podium, get rid of the podium, you don't want a barrier between you and the audience. So I guess if it's a virtual meeting things like. Just showing up on time treating the person is if you really care about the time that you're giving them for the interview, there's nothing worse than someone you've never met before being late in the intriguing you like you're just a little play even if you are a CEO and you are interviewing for someone, make them comfortable people who go to interview they want to buy into that person you don't WanNa. Turn it into an inquisition you want people to be bought in engaged with you because those are the people are going to perform best in your environment. I hate that when I hear somebody well, you know I sit there and grill him for an hour. Why would you grill somebody? You're putting somebody in fear so you're probably not getting an accurate picture of whether or not that person's going to be able to thrive in your environment whether or not they're going to react to your fear. Yeah. It was actually funny I was reading Mark Bowden's book this. Morning it's how to tame the primitive brain twenty eight days because he's going to be one of my guests. So my women are in the book he talks about if you've got an email, the subject title was like I want to talk to tomorrow at three thirty and that's the brain. Suddenly guys will mind this show the Broncos, Oh, my God I'm in trouble Wyman trouble what have I done wrong. To I'm going to the principal's office this particular time in our lives with covert and everything the brain does not like open ended situations. It likes closure it likes to know what's coming Knicks Lebron will always finish your story for you. If you don't finish it, believe me what's going on right now we don't know what tomorrow holds. We don't know what's coming next. We don't know what the new normal. is so everybody's freaking out because allergy doesn't have an answer. So it's the same thing. So you want to sit up so that somebody feels comfortable walking into that environment. So they kind of have an idea of where it's going to go what can you pre give them before that meeting so that it can be clear comfortable and go smoothly. Let's go to really quickly because we're running low on time. Oh would be the overall objective I consider that the content. So what even at content is whatever that story you WanNa tell you to write it out make it sing so it's not awfully off off onto tangents and things like that. If you have to prepare a document, you know make it sankt, make it deliver the information that you need but also make an emotional because we make decisions. One hundred percent emotional information comes into your limbic brain goes over to neo CORTEX. The NEO CORTEX is. This is logical idea. But how do I feel about that goes back to the LIMBIC Brian so until you make a decision, your limbic brain is heavily involved with your near Cortex making that decision emotionally regardless of what it is that sounds really interesting super complex I have to read about the neo cortex. Now, thank you what are two or three K. takeaways the give the audience they can plug into their business today, I. Think whatever form of communication that you approach with its virtual meeting with a slide Dick with whatever that is always chicken in nine yourself I know how you want to show up for results that you want to achieve understand the behavior Eric if you wanNA bring. Joy into the room. Make sure that you a super joyous before you walk into that room. If you want everybody to be happy at the end of the meeting, make sure that you're happy and you're smiling we're not talking about the negative stuff or whatever that is. So understand yourself and understand how you going to deliver whatever they messages the and understand your audience and know where you want to take them, and then listen to them through the journey of the conversation, and then figure out what you want to say with that. We're just about time for today's show Steffi thanks so much for your time investment today and I want to welcome you to the higher power radio community again. Now what would be the best way which members of our community can find you and find out more about your training I'd love you to follow me on Instagram at executive storytellers, and then we have a facebook group that you can find us at executive storytellers, facebook group, and we're going to have as we're building it right now because we launch the executive storyteller, Academy and late September and we're in the process of doing all that online. Training video content. So just reach out to me linked Stephanie Whole Inc on Lincoln well I WANNA. Thank our listening audience for tuning. This week's episode of Higher Power Quick Thanks to our team Christopher Decker, Andhra Ballen, and Ayla Gerard. If you're listening to the PODCAST, please subscribe review and share we love your feedback and we're trying to make the show much better for you can join the higher power radio community a higher. That's H. E. POWER POW. Radio. Radio. Dot. com, or you can drop me an email ricketts ride search dot com tune. In next Tuesday, our guest is going to be J. Connor. He is the founder and CEO of learning ovation I'm your host Rar. You've been listening to the higher power. Radio Show Aloha. Listening to higher power radio how in live show every Tuesday at noon or download the podcast on iheartradio I choose youtube or your favorite podcast at whom we appreciate you joining us on high of how radio with your to.

Coming up next