Why Jony Ive is Leaving Apple

Automatic TRANSCRIPT

Cupertino California apple today, announced that sir, Johnny ive, Apple's chief design officer will depart the company as an employee later this year to form an independent design company, which will count apple among its primary clients, while he pursues personal projects. I've in his new company will continue to work closely and on a range of products with apple while I mean while on one hand, I'm devastated as someone who started out in this business as a designer Gianni and his relationship with apple was just everything I looked up to everything is fired to be on the other hand, though. As someone no longer in design. Johnny, I've set free, but still connected to apple is something I really, really deeply feel but sorry, I, I wasn't going to do this video today. I was going to wait and think, on it a bit and do a deeper, more forward-looking video tomorrow. But then you guessed it, the internet happened hot takes began to rain. In down, like medias and a Michael bay movie. And as expected, a lot of them were just as terrible, like terrible set and exhaust terrible. That's why ultimately decided to split my video in to, to get something short out now today and then focus on something deeper for tomorrow, so hit subscribe rugby-tackled that bell, mostly. You don't miss tomorrow show. And then buckle up. I'm Rene Ritchie. And this is Victor Johnny is a singular figure in the design world and his role in Apple's revival. Cannot be overstated from nine hundred ninety eight groundbreaking. I MAC to the iphone and the unprecedented ambition of apple park, where recently, he has been putting so much of his energy and care. That's the statement from Tim cook, apple CEO, apple will continue to benefit from Johnny's talents by working directly with them on exclusive projects and through the ongoing work of the brilliant and passionate design team. He has built after so many years, working closely together, I'm happy that relationship continues to evolve and I look. Forward to working with Johnny long into the future. Okay. But so what does all this mean I, Johnny has literally been at apple since the second coming of Steve Jobs, when it comes to personal computing? He's been there designed that. He's won more awards and been on more patents and entire companies combined. He's a big part of the reason almost all phones are now singular slabs why every laptop for a long time was wedged as air and why it was so hard for so long to tell any other tablet apart from the ipad. He was a design league not just for apple unofficially, for the industry, but he's also a designer a passionate beyond talented designer who outside of a few projects for product red hasn't been able to design much of anything else in two decades, not a set of chairs or a desk. Not a bicycle or personal jet plane. Not a set of knives, or a grandfather clock, he's designed the best selling products in the history of bestselling products. But that's all he's been able to design that is. Aside from his recent flirtation with apple park, and apple retail. Why would Johnny? I've leave apple only for this new design company. Love from to be hired by apple again, before it even officially launches sometime next year. Probably because it's a win win for everyone involved first apples. No stranger to working with outside design companies prior to the age of I've frog design helped make so many of Apple's early products. So ecomomic apples, also worked with outside agencies in the past with whom they've created some of the most memorable ads of all time. Johnny is the reason they haven't been doing it since Johnny. And now that they might start doing it again. Either in name only, or as a real deep collaboration time will tell it'll be with you. Guessed it, Johnny. And with Marc Newson, who's joining Johnny at from love after spending the last few years with him at apple not only shaping products in his own, right. But as a kindred spirit in a way that no one else could be since the passing of Steve Jobs. Second, Johnny not only knows everything apple has done up until. Now, he knows everything. The company is currently working on for the future as well. His team has been pushing out designs not just for the next generation of products like glasses auto motives, but prototyping and brainstorming generations of products after that, having some extra insurance wrapped up around that is in everyone's benefit, especially because third, it pre-empts just a ton of silly speculative headlines around, what if Google or Samsung or while way or whatever competitor hired love from and Johnny fourth? It keeps Johnny in the apple family, even if he's moved out and gotten his own space, and that doesn't just cut down the neighborhood drama. It keeps up the fields in the family design team leaders Evans, Hanky vice president of industrial design and Alan die vice president of human interface. Design report to Jeff Williams. Apple's chief operating officer both die. Hanky have played key leadership roles in Apple's design team for many years. Williams has led the development of apple watch since inception, and we'll spend more of his time working with the design team. In their studio now. She's not very well known outside of apple at all, but by every account, I've heard so far Evans is beyond solid. She's been effectively running industrial design for years, since almost after Johnny left, day-to-day management, there to focus on apple park, and apple retail. And she deserves a ton of credit for a lot of what the team has done over the last few years, and, yeah, feel free to transform that credit into blame if you're super salty and spicy about things like the butterfly keyboard, but it takes a company and years to let that ship, and I can get into that. In a follow video if you want me to let me know in the comments, but it's probably fair to judge her by the next keyboard than this one, just like the next air pods. And, you know, next generation of I phones having her and Alan die whose effectively been running HI since seven report into Jeff Williams is going to be a real head scratcher for a lot of people, and it's a bold choice, but I'm not sure it's a bad one neither Evans, nor Allen are being promoted this point and having them go back to reporting Tim cook like die. Richard Haworth did. Johnny was off working on apple park would have felt to me more like apple had no other idea what to really do it them. Jeff by contrast has been running apple health and apple watch for years and not just the way Dan rea show. Run some special projects groups or q runs. Apple TV Jeff is incredibly detail, oriented, and has a real passion for design part of the reason sub econ was promoted to senior vice president of operations was, so Jeff could spend more time focusing on product including especially design, also apple doesn't just meant senior vice presidents. Let alone C level executives, even two of the most important hires in the recent history of the company, Johnny Saruji who runs silicon, and John Andrea who runs machine learning took some time to get their senior vice president power ups, if apple is considering anyone internal, or external for senior vice president, design, I wouldn't expect to hear about until after some time passes, and a big new product version lodges after nearly thirty years on countless projects. I am most proud of the last day work, we have done to create. A design team process and culture at apple that is without peer today. It is stronger more vibrant and more talented that at any point in Apple's history. That's according to Johnny. I've the team will certainly thrive under the leadership of Evans Alan and Jeff who have been among my closest collaborators I have the utmost confidence in my designer colleagues at apple who remained my closest friends and look forward to working with them for many years to come. There's an incredibly crucial point inside their apple is absolutely the some of its people from Steve Jobs to Johnny is to Tim cook to everybody else. But everyone will leave eventually everyone or apple to truly last it has to have a soul beyond those people. The most important product everyone at apple works on every day isn't the apple watch it isn't the ipad. It isn't even the iphone. It's apple. It's making apple into something that can not only survive, but thrive even after any of them now you're going to hear from some people that Johnny checked out of apple after Steve Jobs passed away or. Shortly before he took on the very different challenges of apple park, and apple retail and for some people even at apple both of those things are going to be true for others, though, for the one still working within presenting to Johnny on a regular basis, it's going to sound beyond ridiculous. And that's because the internet like people just aren't good with multiple truths were not as simplistic, as catchy headlines and hot takes make us want to imagine and situations are seldom as extreme where complicated, we're contextual. And so our passions in relationships Donnie, led the team that designed everything at apple then the teams that designed the places to put all those teams and all those things he has I can only imagine look upon the breadth of his product portfolio and felt like he had no world left to conquer. Imagine how that must feel to one of the greatest industrial designers in history. And then imagine what doing something like love from must feel with one of your best mates and a deal that lets you still create with apple. But also create beyond apple create anything whole new. The world whole new challenges in potentials product red electric bikes be blasted aluminum hot tubs, Siri bubbles. Whatever he wants whatever he can dream up and will into production and who knows in a few years. Maybe we'll documentary on curiosities dream about his impact. I mean, they have one up on Frank Gehry after all, but also much more. It's the world's first streaming service to address our lifelong quest to learn to explore to understand, and it's bailable on a wide range of platforms, including all of the ones designed by Johnny. I've go to curiosity, stream dot com slash vector. Unlimited access to the world's top documentaries and nonfiction series and into the promo code vector to start your membership completely free for the first thirty days. Thanks stream. And thanks to all of you. Always supporting the show okay? It's going to take a while for me to really process. This not only what it will mean for apple going forward in post, Johnny as chief creative officer age. But what it will mean for Johnny and love from and what we'll see from both in the not so. Distant future, including I hope a lot of really interesting products and the not so distant future. So for now I wanna thank Johnny I for everything. He's contribution over the course of his career at apple, one of the most impactful careers in the history of design and consumer products. And I wanna wish both Apple's industrial design team and Johnny and love from the absolute best going forward design only exists in the moment of successful application. And that's the only way to judge apple and Johnny work going forward based on what they ship next. At least that's what I think now I'd love to know what you think so hit like if you do subscribe, if you haven't already, and then hit up the comments and let me know that you so much for watching and see next video.

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