56. Lana Pajdas Trains Her Fun Museums Lens to Croatian Heritage Sites, From The Battle of Vukovar to Over-Tourism in Dubrovnik
Welcome to museum archipelago. I'm in Elsner. Museum archipelago guides you through the rocky landscape of museums. Each episode is never longer than fifteen minutes. So let's get started Wallner pie dish is from Croatia. We are a small country, and we have your inhabitants than some US heat is, you know, we don't we don't have as many fields. So fiendish three or sarong economy or whatever Theresa May be the most important field. We have. But in recent years, the Croatian city of Dubrovnik due in part to being a prominent filming location of the TV series game of thrones has experienced dramatic overcrowding. They're less time. And it's supposed to break too much therapy to see the people were waiting in lines to anther inside the old town inside the walls. And there were so many agencies Sally game of thrones stores and taking people to some specific areas where where it's kind of difficult to have so many people in the same place, even for for safety reasons. Punishes, the founder of fun museums a heritage and culture travel blog. Okay. Okay. My name is Lana pie. Dash my blog, it's called fun museums because I simply liked to say this museums are fine about all these thing museums. He's a fun experience. People shouldn't seem that to museum. Sars something called elegant smart in intellectual. Just two people can have that experiencing their leisure time. Pie dish is also a museum marketer and consultant who overall fem- is that museums are fun. It's a radical idea and it influences everything from her philosophy on museum marketing to away to approach overcrowding in museums and heritage sites. Exactly that he has the my guiding principle the way I write my hours decals is still say, the most coal funky stuff about each museums. Visit sometimes as young professionals like the all that's why some people from use Iem squatters, for instance, Sora marketing museum, marketing professional sort of education professionals. They sent me messages, you know. You could you stop saying things that way because it's in contrast with our professional values. But then they said, okay, that's what's this was people like no, that's what people like to hear. If you're seeing that it should be more intellectual you need to understand that most of the people can't really read it that way, can truly understand the way you want to press present it to them. But there is a real tension because the access isn't just between what is fun. What is intellectual in episode seventeen of museum archipelago, I cover the spectacular failure of Disney theme park concept called Disney's America in one thousand nine hundred four the park which would have opened in Virginia. Not far from Washington DC with showcased, quote, the sweep of American history within the fun theme park environment. It is particularly notable to witness the confidence and enthusiasm Disney executives had for a tightrope between entertainment and American history and example, is the. Town on the on the east of Cratia each name is code. The town was heavily destroyed in the most recent war in this part of Europe, in nineteen ninety one when it was occupied one almost all the buildings were destroyed almost all the people had to go away from there, and it was one of the most terrible stories that happened in Europe, after the, the end of the second World War, and the now that city is has been quite well restored. Some people went back to leave there and the, the museum was completely renovated and obviously the visit to that museum is a nice enjoyable experience. But in recent history, you really need to, to deal with some awful stuff that happened just less than I years ago, it's difficult to a person from a from western Europe to, and sometimes it's difficult to understand what really happened in them in. The lens of ex-yugoslavia, it's even sometimes complicate even for people from these areas because it's not. It's not that simple as some historians like to present some books like the present or some journalists or, and there are even many different opinions. So I think that museums really sometimes need to take thirteen side. Even though others will disagree museum that deals with those stories and needs to first of all to show, what are those emotions and to collaborate with people who suffered those emotions, of course, some emotional intelligence is very important to for those museum professionals who would create that storytelling that would turn Smit emotions of certain people to people will be just winters or who may have nothing to do with, with those areas are stories. No matter what kind of museum you're about to walk into, you have a sense of what you might find inside and since census partially informed by museums marketing pie dish has made a habit of noting how people react to museums before they go. In most cases, it happens that people procrastinate their decisions to go to, to a museum that happens more often than not most of the time, they will say, like, but maybe some other time I go some next time I would like to is that museum. But today I feel tired, I'm hungry. I want to go to eat to drink I prefer to stay at home watch movie, but I would really love to visit the museum, but maybe one day to when the Mike friends to Peres, for instance, they say, I want to is louver, but there, there are other museums, but may be other time because louver is already enough for, for me for these three days or something like that, right. This tendency to choose the most. Popular museum to the exclusion of less frequently visited once is part of Pisces interest in sustainable. Tourism, partly interested in sustainable travel king along with the museum Inc. And visitors a tour areas that I actually mentioned as my primary areas of focus and interest so museum since sustainable travel, and the sustainability has so many faces, I'm quite interested in seeing about an energy efficiency, and waste management bats over reason being one of the one of my focus areas, even though I don't really pretend to know what, what could be a solution for that some traction such as they are Humber Casto in Spain introduced online booking. And you can't really just commune buy tickets and enter, but you need to walk your sports in advance online. And sometimes you can't get a ticket. If you've just remember Lee before he wants to go and. That these are these are some of the solutions, I do wonder how much of this heavily concentrated overcrowding has to do with the nature of social media itself. There's a network effect of geo tagged photo, not just out of particular heritage site, but at a particular spot within that heritage site. That presents the best angle for a photo or looks exactly the way it did on game of thrones. Of course, there are many other factors that lead to overcrowding the cheap flights the increasing ability of people to travel that they namic travel as a product. And if the Acropolis in Athens is already at capacity every single day, whether this is gonna look like ten or twenty years from now and to go back to Disney, theme parks tourism as a product already has an answer, just raise the prices, but heritage for the rich isn't heritage anymore. Heretic should be acceptable, obviously, for many people around the world, it's not really affordable to even go to someplace is what they want. Be avoided is that it becomes too expensive. So. Wealthy people can afford visiting those attractions. That's what I would like to be avoided and other seeing I would really like to encourage more more people foolery like to travel to visit some secondary attractions. Look, go necessarily to the most famous places, but we at some places around that usually also need visitors and can devote more local people could make money for leaving they get visitors on that particular place. Because more people could be employed in those places are some businesses could flourish shore. That's the basic thing. And this is what ties all aspects of pie dishes work together to use the social media network affect to share the secondary attractions of the city balancing the pressure on the most popular heritage site to read pie dishes blog and to learn about her consulting work visit fund museums dot EDU. Her Twitter handle is. L. A. P. A. J. D. A. S. This episode of museum archipelago is sponsored by the museums heritage and public history program at the university of Missouri at Saint Louis. The museums heritage and public history program is currently accepting applications for the fall twenty nineteen semester. They offer an EMMY degree as well as a graduate certificate their programs address, pressing needs of museums and heritage. Institutions in the twenty first century and prepare students for professional careers in museums historic sites in societies, cultural agencies and related organizations financial support is available for a limited number of students and applications are due by February first. For more information, please call three one four five one six four eight oh five or visit their website at UM S, L dot EDU Ford slash Tilda museums. Thanks to the museums heritage and public history program at the. -versity of Missouri at Saint Louis for their support of museum archipelago. You'll find the transcript of this episode along with shown at museum, archipelago dot com. Club archipelago members get access to a bonus podcast feed that sort of like the director's commentary to the main show. Subscribe at patriotair dot com slash museum archipelago. 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