Kinfolk, Zadig, Jezga
This week on the stack varieties, the key recovered a one of the most iconic in details. There is kinfolk a magazine dedicated to lot even coacher. And of course we love to celebrate the launch of new titles. This time it comes from France, that diga gla, MAG. Stay tuned for this week's stack. From three housing London. This is the stack thirty minutes of print industry analysis, and I am in share coming up on the show. We had to France to speak with the editor in chief of the dig Lamar a magazine the angst to study, France, and we speak to the editor of a coup magazine showcasing Baltic creativity, but first, visit the office of kinfolk based in Copenhagen, the magazine has been one of the most successful stories of independent Gabrieli Santi visited the titles office and this report for us book was founded in Portland, Oregon and is now as in the heart of Copenhagen. It is a lifestyle magazine published worldwide would local editions in Japan, China and South Korea every issue is centered around a specific theme and the summer alongside a fashion shoot in southern France and collection of Persian cats and hats issue thirty two focuses no less than on the Japanese capital of Tokyo. I catch up with kinfolk Senator high-pitched little. To talk about the work behind this year's summer issue. Tokyo's a theme is quite straightforward. We've previously done a Paris MD. She, for example. But some of our seems a bit more of the world's last year we had a hair shape, and that was fun. I mean that covered everything from looking at the Canadian politician, Jagmeet Singh and the importance of wearing the turban to him as a Sikh man to with pieces of how it's where have why was so disgusted by Herron our food. We like things that basically open themselves up to being approach from different angles, and it takes about a third of the magazine theme section side of the theme section. We've got interviews with architects, including BJ Jane of studio. And by say Kengo Kuma, he'll be best known to British listeners, for is beautiful design for the Vienna Dundee the Olympic stadium. We've got an interview with the Danish singer CoCo about why she kind of. Crashed out of LA. And then we've got some stupid things fun to make and fun to read. So we got a piece on how to talk to babies without looking like an idiot, we've kind of investigation into why we have such good thoughts in the shower. And we've also got a beautiful very stylish Parisian fashion editorial featuring a cats. This must be one of the silliest things we've ever put together, the toga for rented a studio in Paris. The day got four cats on sets and art director was having a stressful day over. He was just getting all these updates about unsurprising that the cats did not want to sit for their photos, though, to spending the whole day. We were just getting these pictures of cats, he incredibly stressed incredibly pissed off to be on us that they were being dressed up in bows, the last minute Socratic who I think, my, the photography's cat came in and save the day we've ended up with this incredibly. Beautiful fashion editor real and carries the of the kind of style and elegance that people associate with kinfolk approach to sheets like that. Obviously the model is a cat. And that's just fun. I'm in. Yeah. If you take yourself too seriously as not much fun to look at, and it's definitely not much fun to make. So no, let's talk about the summer issue, which is out today, and as Tokyo themed, and in the magazines introduction, you talk about how kinfolk quote has long had roots in Japan. What is the connection a publication have with the country as I think can foc- was founded in Portland currently based in Cape and Hagen, definite because now we can hear the bells outside to set the scene. The conflict has been translated into Japanese since shortly after we were founded, so I think since around two thousand thirteen and we've got a team in Tokyo. We've. Got to add, it is working from their Marco, and KOTA editor and chief John and found a Nathan with air couple of months ago meeting with the team. And obviously a lot of the content for this issue came out of their inputs that community. To folk as a magazine focuses on where you defined slow living and a city like Tokyo is probably not what many would associate slow living with what aspect of the dummies capital. Do you focus on slain as funny concept in general? I think it's used as of we as a catch term to basically mean something were considered something that you're engaging with ACC on your terms rather than being steamrolled by that. And I think you can see that, for example, in fashion editorial this issue, which was shut by Ramona prods. It's cool. Tokyo rising. And it's this beautiful collection of images shut both day and nights in the city. And you got the impression looking at models are just taking these fleeting moments of solitude in oven space, looking taxi window catching the breeze as they cross the road. But was there. I mean, you know, we're not Luddite. Lights can focus not leading back to the land movement. I mean if you look at each profile for its union, who is the ambush designer she designs jewelry foods, your, it's how to think of anyone less slow than her obviously that something we wanted to couch in writing about a city like Tokyo, one of the things we really wanted to do looking at Tokyo in this issue is thinking about how it gets represented as a police. So the peace I'm probably proudest of the issue is very long essay, we have by the rights in Waco Fuji, who grew up in Tokyo, and she writes for us about. Why is Tokyo's a cities, so linked to disaster narratives to the idea of the apocalypse to zilla destroying the city and being rebuilt? And she kind of looks at why both from within the country. And also western perspectives on it have kind of created that narrative of the city. So that's something. Yeah, we've been really interested in doing approaching Teich. How do you think that kinfolk differs from other publications in the way that you are approaching the Japanese capital? The way we've tried to do. It is the same age of the direction has come from team in Tokyo, semi of contributors full the section in Tokyo city guides. We've got a dozen places in this kind of, you know, beautiful long City Guide that runs across. Something light doesn't spreads in the magazine and dies a writer who is from has roots in both Tokyo, and Portland appropriately for Kim fake and kind of, you know, trudge the streets for two weeks compiling the list of places. So, yeah, I don't know to what extent that differs, but I know that's what was really important to us. I think from an aesthetic perspective. I know the director Christian has been very suitable with the color palette, but he's used it's very rich plays with these dark tones, and reddish Browns and golden Browns, and they're really beautiful colors that you associate with being kind of set in old kiss ten in Tokyo. We're not looking the reg moon, rising. So, yeah, I, I really hype we've done it. Well, I think I'll take you at it is a proud of it, and it will be a new stance in Japan. So. Hopefully we've got it right. You just mentioned City Guide in the magazine. Can you get us through a few of the places you've decided to feature? Yeah, the City Guide is incredibly diverse. So it ranges from som conceptually very interesting. But quite weird locations. Like Maria Cochet tan, which is a bookshop that stocks one single book for a week a time and kind of builds an exhibition out from that not great for browsing all the way through to beautiful old diner, like loan. And I know it was important for art director Christian to use the photographer that we use for that shoot who is Ramona prods because he has such a distinctive beautiful. Aesthetic that what he's managed to do, which is one of those things, someone primarily preoccupied with words can't quite believe until I see it. But what he has managed to do is May's all these incredibly different locations ranging from the ancient to modern look. Cohesive and beautiful next to each other on the page. So a section of the issue, which I found, particularly interesting and very visually appealing, it's called seven cuts and aims at exploring, Tokyo through still life portrait's featuring everyday objects like an umbrella or soda bottle. Can you guide us through these visuals and the concept behind the shirts? Yeah. I think that's kind of the visual side of why was saying before about being interested in thinking about, how is it? He gets represented. So in thinking about objects to represent the city visually, we ended up with seven as he said the pieces cooled seven cuts the list, initially to assent by Tokyo editors was far far longer, and then just went back and forth through process of culling, both like in terms of the idea. And in terms of. AM artistic potential with art director editor in chief, photographers. And I think the main concern was to find objects that struck this weird line of being both recognizable as somehow being associated with Tokyo to someone living in London, for example. But that didn't decide pedal, cliche images about the capsule, so things that could try nice visually like jobs, sticks noodles in so lanterns just to give you a couple of examples of how those decisions got might. So finally, you can argue that there are plenty of lifestyle magazines out there where the focus on photography and aesthetics. Can you tell me what you believe makes kinfolk standout? One of the reasons that can foc- continues to do. Well, it's because we're doing. What a magazine interested in aesthetics should do which is to keep on pushing the community working with the visuals would working with rather than kind of a floating back on what we've done before. And I think that's true for the editorial content to looking to editor and chief John Early this week and hey, pointed at sending it was interesting, which is that can folk was can fight was born under the star of Bama, that was a horoscope. It was like a very positive time in many ways, will not with the details of how the is changed, but I suppose the point is, we are a lifestyle magazine. We remain a lifestyle magazine, but what style means now is necessarily more political. It involves a far more active efforts to give voice to marginalized communities for us. You know that fools within this fear of design within the sphere of culture, say the things we cover now media. They are heavier we represent a wide range of voices, and I think that is the GT of a lifestyle magazine, even a lifestyle magazine. You know, people I think it's still something you've got to take seriously reflection of the times, we live in and yet, I'm proud. I'm really proud that can folk continues to evolve and, you know, hopefully be successful, because it is. Thinking in a conscious and hopefully with some measure of self awareness about those changes daily sent visiting the king folk office in Copenhagen, and remember king, folks summer issue, which is Tokyo themed is out today. Two fronts now where new quarterly tied to has been launched. It's called dig MAG, and it contains a hundred ninety six pages trying to study a country. Many find mystery France, cleverly added to the by way, the titles I issue has been a success. I spoke to him to find out more about the diga MAG soi. They pleasure to have you here, Monica twenty four were always very excited when new magazines come out on the new stance. And I've seen a copy of your magazine looks, it looks very beautiful. But tell us what's behind of the Dc, original idea is to make a move. I mean, a mixture of Gook and gizine and the although ide- is to make it up to a weekly paper called wrong. I don't know if out of it long. It's a weekly paper and it has been founded by Eric. Photo, Renault five years ago and tell us about the process of founding kind of the dig was it through kind of a successful fundraising? And that's how I issues coming out through right? The reason the success of the fundraising is linked to the success of rural new weekly in France. It's a weekly pay and it is one subject you can read in one hour. And with different visions different contributions different authors, also could be journalist, but as well as intellectuals or academy and writers, and this was your original idea of the on and dig. It's the same idea is the idea to, to tell how friends is really to make reports to make interviews with academics. And to let writers writing stories novels. I mean PC's are literature or portraits. Let's the basic idea, and it's the fun rising is such a success. It's because I think because was a success. Ide- is to continue this adventure in another form, which is a Mook, which is a review that leash four times a year. That's what was going to say. Well, what's the format of the magazine, because inner this, a lot of pages, one hundred ninety six pages. So it will come every quarter and what's the circulation and the business plan because I guess the magazines doesn't have ads, right? Circulation for the first issue. We have sold already fifty thousand copies, which is far more than what we have planned because the business plan is. Is for twenty five thousand issue. So we make a double thirsty shoe. So it's a huge success for us, and people back as making a lot of money about two hundred seventy thousand francs for contribution on the foreign territory basis. That's fantastic. And also, give us a preview of the type of stories you covert in the first issue. I three is just after, you know, the what was called the yellow vest, movement ghetto best crisis. It is an amazing crisis in France because nobody understand why we have these crises nobody forecasts this crisis. And so there is Sprungli need to understand why such a movement search of protest. Esters can appear in France. So there is a need to understand. And so the idea of the first issue is to give some keys to the public and more to give solutions if France is Barkley broken. If France is bring a lot of social Ryan economies and Reginald programs. What would the solutions of these travel of these issues? And so we we listed several experiences. Several portrait's of people who are already fighting for a better live, better social, relation better, where of developing country and rethinking it and for. So I have a question I was in Peres recently, and I walked around, you know, the. Kiosks where you buy magazines. Okay. You know, I'm sure every country's its own crisis. But it's it looks to me very healthy. I saw quite a lot of new titles in France. So, you know, how do you see the print media in your country is print reprinted media is more as in the same situation as a new K so we have big crisis for daily papers and big crisis for weekly papers. But the idea now is to make a new kind of journalism kind of journalism, which brings solutions, which carry some oak, and Z I ide- is to make a new new kind of stories and you can probably shit on the wire contentious on the on the worldwide web that you can also publishes on print but. If he do that, you have to offer to the Mark at a very good drawer was for two ref. You have to of a product, which is high class product, very where down, and they were printed as pretty as the book, and so you have to have great your life or of regal and of achievement for, for these kind of products, which are for I will say, educated, people, and upper-class people that was consumer, they, they're the second issue of the dig will be the new stance on the thirteenth of June. And finally, on the show and exciting time to showcasing the best of Baltic, and eastern European coacher Jessica magazine features specific theme every issue. The current one is all about love sex and gender, the magazine's editor in chief a narrow. Sova tells me more an arrow Sopher franchesca magazine. Welcome to Monaco twenty four into the stack and congratulations for your beautiful magazine, as well. Tell me I what is the meaning of the name by the way means havoc chaos mess. Maybe it's hard to actually directly translate. But there is my chosen aim is because we felt it represents the young creative energy that is coming out from the Baltics, and otherwise eastern Europe. So it is interesting because, of course, you're lot VN. And if in the magazine, you know, try to represent a lot of aspects of Latvian coacher, and it's a culture that I don't know much, but I was so pleased reading the stories, even of course, the main theme of. Issue is love Saxon, gender, some lovely for shoots like the queens of Riga water fantastic story. So tell us about what's the idea of the magazine. I know that this issue is about love sex gender. But what do you want to portray in your magazine way, kind of want to show, a different kind of culture, but that can still rise night with. But also, our main goal of sometimes, I guess, is to support these artists that otherwise wouldn't be noticed because a lot of people don't even have Instagram or they're not, as, I guess, you know, socially connected price say, but they created this mazing work, otherwise won't be seen. So we wanted to create a platform to share this. We may and well who created Mike Zimmer both in London. So I guess we just wanted to share that culture here thought makes sense. So that's why it's an English as well. And, and is the second issue. So, so you being one of your biggest tests already, which is the second issue in a way. How's the magazine received you know the? I issue now is good. I think I was more of an experiment, and then the second issue we kind of went more directly with a theme as you can see and wanted to explore more specific aspect of the culture, loves, like gender comes in a way in London, we hear a lot about it. Maybe back in eastern Europe. It is quite differently perceived, so it is not as opened, and it's not as talked about, I guess, or a moss to kind of talk about things are maybe sill challenge in society, and I know of the other places well, not only in Europe. But that's where talent is from to make sense to gather these cetera artists, and make them kind of explored a topic, I guess, and often those the magazine comes out to you have subscriptions or where do you sell the magazine so we, I'm to be annual? But as we're independent of a sleigh we don't promise one hundred percent per day. But yes twice a year. We don't do. Trip shin yet. Because it's so you know shortly will only two issues. Yeah. But that is the aim. We're also going to launch an online form to kind of support that so we can find update a bit more frequently with talent we see and both photo shoots. Or maybe, you know, our exhibitions so the goal, I think, is to build more stable firm, and, you know, have more contributors, and I have to say, I mean, reading a shoe, I didn't have a chance to see issue one. But it does few quite stab wished, you know, in the design of the magazine looks great variety of stories. So I think you kind of in a way managed that in a way thank you. What we're trying really hard is this angelie a fulltime job, isn't it? And then he kinda do other jobs as well. And it's quite is a chaotic existence. I guess, but the same time we're so passionate about it. So doesn't if you don't want telling the listeners like tell me like one story that it'd be able to see the magazine. Like, I mentioned the queens of Rica story, which is the one that, that stick to my mind. But did you have like a favorite or? Or one that you like talk about it is like it's like choosing between a vase, I think one. How to choose? I reckon, the queens of Ray guy. Yes, I agree. An out also say the photo story by Sebastian Franck has actually talk her because he has travelled around eastern Europe for last few years documented drag culture in different cities. And I felt like that was quite an important one because it shows dry culture and not only drug culture as we see through polls. Maybe which is like, you know, young beautiful drag queens. You know, just openly doing their thing, and sometimes, but like he's also documenting the more challenging part and drag wins who've done this for like fifty years, for example, which I find really interesting. I have a curiosity about lot, visit said that much about the country, the print media scene to Lotfi is kind of a growing market, or is it going through some difficulties? I'm just curious which type of newspapers and magazines the Latvians reading in general. Eight is I would say probably like everywhere else that in some ways, it's going down. The weekly gusty Mike Sanchez still there by print media as we created. I guess is definitely in decline of financial support for is in decline while it's quite hard to kinda get support for it for a lot of our competitors. I guess on us as well. But I think it's like in London. It's about creating something that you wanna keep instead of throwaway on, that is also there is equally appealing to people, so that is, essentially what we tried to do to create a piece, you want to keep, and send just read once away, because I think people don't want to spend money on. Starring things anymore. So, but it's the same as here, I would say, and of course, I presume you planning free, she three already. So. And I do perhaps, because I have to tell our listeners. So choose out now. And can you know, besides buying shops can they go to your website and order from there, of course? I and I mentioned earlier. So we do work with Surbiton London. So we have you can find this and our words, Michael, char, and the, I guess, magazine shops in London on also, you can get it through our website, which is just mind come, and you can find a sense grams, who are quite easy to find. Luckily and for issue three I guess we are working on it. I don't want to say too much about it, yet, just in case it changes because we are commissioning for the moment. So, but it will be a different kind of thing. I personally definitely want to focus, I guess, women, and they're all in eastern European society, because I feel with this whole kind of post-soviet publicity that has been going on. Last five years. And it's kinda died down now but I feel like would definitely seen the post-soviet man like the guy in the style. That's come with fashion. But we haven't heard a lot about the women and their role and especially inciting. Ow. So that's kind of bit what we're gonna focus on, but doing too much more look forward for the future issues. Congratulations. And thank you so much for coming here to the staff. There was another Sova there from Jessica magazine. That's it for this week's show might tanks or editor Nora who'll if you have any comments Aquarius, feel free to write to me analyst by shake at F B at, Monaco dot com. And remember, we're back next Saturday at the same time. And of course you can always listen again at Monaco dot com. I tunes Spotify whatever you get your podcast from, but before we go a little song for you. Let's hear from Latvian Brazilian singer loud result. Oh, we funny girl you've been listening to the stack. I'm finan it was to share and to next time it's goodbye from me. And. Major live every ten. My heart. The. Anna.