Ep #338: Executive Athletes with Ken Lubin


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That is wicks w I x dot com forward slash podcast. Hey, everyone and welcome back to the show today on the daily grind. We sit down with Ken Lubin Ken Lubin helps people achieve their dreams and accompanies to reach their biggest goals he thrives by getting people out of their comfort zone. He's a death race winner, managing director and executive recruiter was Ziara partners. Founder of executive, athletes and the executive athletes podcast and US Olympic Committee. Career advisor today on the show Ken shares is amazing entrepreneurial germ with us along with a really powerful lesson. So as always everyone, be sure you have a pen. No, Pat out sit back and enjoy today's episode with Ken lupin. Will can Lubin welcome to the daily grind. How are you today? Good, colin. How are you? I excited to be part of the show. Of course, we're excited you here as well. Can't thanks for being here. And if you wouldn't mind, Ken, Sharon, a little bit more about who you are. And what it is that you do. So I am my day job. I'm actually an executive recruiter. I've been in the retained executive search world for the last seventeen years. I worked with a company called CR g partners, and I focused primarily in specialty landed especially finance all over the world senior level executives. So that's my day job. But I also have the side hustle that were chat about two. And I think there's a lot of combination of the two called executive athletes. Which actually was born and bred out of out of my search business. So we can go more into detail and then on the side executive athletes as well as passionate, endurance racer. I love adventure race in. I love getting out there doing cross fit and try and all different types of stuff. That's probably way too hard and takes up too much time. But it's too much fun. Not to do, no doubt. So you've always been you've always been into sports. Right. I have I have I grew up as a ski racer all through raced all through college got into bike racing and then just sort of morphed into doing longer endurance, events only doing two or three year. But it allows you to really have a goal and have something to chase after. And if you know, you get not shape that you're going to be screwed on your knee event. So just forces you to keep going. No dell. What do you think about, you know, growing up being an athlete skiing now and endurance race? Or how do you think that's up you kind of prepare for for life and business? What you're doing with the with your podcast? You know, I think it just it creates resiliency, right? It's just sort of always always be pushing all he's trying to get better. Always trying to learn. I'm forty six years old. And I still feel like I haven't learned anything yet. It's people like you're an expert in this or an expert in that like, I don't I don't feel that way. At all. I feel like I'm actually a beginner. And what can I learn from? You is really what I'm looking for look to learn from others and see what they're doing and learn from the mistakes they've made but the genius stuff they've done to. Yeah. You know, I love that. Because I think some of the top athletes they talk about how throughout their career. They've always taken with them, a beginner mindset, which to them has been super important because when you have a beginner mindset, it allows you to take leaps forward because you're not stuck in what you're doing. You're willing to listen to side help. And I think that's what you have to do. And all terms of, you know, being an entrepreneur Abuna professional being an athlete being a student. Right. It's always sort of. I have the module of always be learning. And I think that's the key to that's the key to success. What it was it? I Jim Rohn said I believe what he said, you know, you don't make you don't formal education does make a living. Yes. Extracurricular education makes you you know, welfare. Yeah. And that's the key. It's you know, it's it's always be learning. All always reading always trying to get better. Always trying new things of what works, and what doesn't work when did you get into self education yourself? You know, I really early on in my recruiting business. I always never thought. I was that good, right? And I was just all I didn't have the self confidence the self esteem in that business. And really just said, hey, you know, what am I going to do to get to that next level? And the funny thing is like, you know, you see the Tony Robins videos on TV, and you know, I didn't invest in the whole program. I went up Barnes and nobles and bought the disk that was twelve dollars, right? And doesn't just started from there and started listening to his stuff. And then you start listening to mentors that he had listened to and that type of stuff and just really going from there, and that it's morphed into, you know, all right? I don't wanna follow guys that are in social media space or follow people in the recruiting space or follow people in the athlete space. So it was really just grabbing control and saying, hey, you know, I'm sort of sick of where I'm at I need to learn to become better. And how can I become better? No. So you're in the recruiting business. What made you want to? Podcast. Like what what was that for you? Because I think each person has their sort of unique story on that like for you. What what drew you to podcasting so executive athletes, and I'll tell you the story of how that how that all began and how it ends up as a podcast now. So being in the executive recruiting business, I focus in like I said earlier in especially finance, and as you can imagine during the recession of oh, eight nine two thousand and ten not much was happening. But I said myself, and it's really when I started listening to like Seth Godin Gary vein, or Chuck those guys and if figured if I wanted to sort of build my own tribe, and I found wanted to connect with people that have the same I same wavelength. So I actually learned really learnt how to use linked to and extensively just really jumped into it. Yep. And built a built a few groups. They started a group called executive athletes that were chatting about that have about twenty thousand followers on. I have. Actually to other groups though, Boston banking and financial services professionals group. That's another eleven thousand and the specially lengthy group of another eight seven or eight thousand so I was utilizing social media to the extent that I could linked in Israeli a tool for a lot of times. It's for sales. It's reather people looking for jobs or people looking to hire. So it's a great. It was a great tool really to expand. This and expand this down the road. So -secutive athletes was sort of my passion, my passion project, then you know, I never had access to really top people to just learn from right because I always thought, athletes and executives and all those people are very driven and what they can pull off is just unbelievable. And you know, and it could be artists in executives. It could be programmers and executives right percents. My, you know, I'm an athlete, and I love to just try to get after it. So what early on us put on networking events in Boston. Boston and New York, then I really know. I had always wanted to get into the podcast in and the timing was right. And I had an opportunity to do it and found the right technology to pull it off. And it's been awesome. I've interviewed guys like you. I've interviewed some of the best traff. Elites in the world. Like Mark Allen. A lot of, you know, top ski racers because that was my background racers. But now it's really spinning off into entrepreneurs in the space or real executives that are out there. Just crushing it on the weekends. They're doing iron or double ironman. But really figuring out how they train how they train effectively. What are their diets? What makes them successful that type of stuff totally? So for you when you started to I mean, you started to listen to Seth he started to listen to Gary v and you started these linked in groups did you do. So with the intention of monetize ING it or is more. So you just for trying to connect with people. You know, I think the connections turn at the monetization. Right. Really what happens? I can't tell you. How many, you know, cool things I've been able to do how many leads is turned into my surge business that type of stuff because everyone always wants to talk about, you know, talk about side gigs. Right. They wanna talk about the athlete side or they wanna talk about what they're passionate about. And that's really that's where the whole thing started. From was here. Let's get people to talk about their passions. And how can we connect you hashing? And then, you know, now itself it's starting to get into the point where there's people want to sponsor if people want to you know. Pitch their product that's stuff. So we're not there yet. But we're not far away. No doubt. So here's the common thing that people. Here's a common excuse can. It's like I don't have enough time. Right. This is the comedy for everyone listening. He's trying to start a business trying to get to the next level for you. You have a job. You have a podcast of these linked in groups, you do iron man's, and I mean, you are a busy, man. How do you control your time? You know? I just I always have this thing in back of my head. No wasted steps. Right. When can I can I if I'm going I'm going to the bathroom in the laundries in there while let just which laundry yard. And all of a sudden laundries all done, right? Or you're in the cargo and somewhere, you can learn something on the radio or I don't watch professional sports. I don't watch football. I don't sit there and watch TV if I can go out on a Sunday and ride my bike for four hours. I'd rather do that than watch a football game. So it's a lot of that type of stuff. It's really I don't know if it's sacrifice. It's just swapping productive hours with non-productive hours. And how do you how do you get that internal fire and drive inside of you to do that? Because I think for a lot of people they they're sitting on the couch, and they may be sit in the country right now, listen to plug as they watch Netflix. They know that they should be getting outside. But they don't like where where does that internal fire? Come from. You know, it's it's always been there. I think it's always been for me to just try to become better. Right. Try to you know, how can I had Vance in sport or in my career or thinking outside the box. It's really that's what sort of. Excites me is the creativity behind it because business and being launched preneurs all about being creative. Yes. And that sort of what motivates me is it getting off the couch to go run of super long race. And this and that now that you know, runnings boring. It's boring shit. But if you are creative with it, and you're gonna go run in the woods with your dog. Or you're gonna go for run and stop every three minutes and do ups or five minutes or do something like that it just changes things up or go for a run or bike. I don't ride my bike with headphones in but going for long Durance run. You can listen to a book. Right. So you're getting you're getting both things you get knowledge. And you're getting your fitness. So and when people always ask me, how do you do it with young kids and everything else? I would just throw them in the baby jogger my wife. Never said. No, don't take the kids for two or three hours. Oh, Honey, I'm gonna give you. Take the kids for a run. Right. You know, she never said. No. So that was the other way I was able to pull that stuff off. No doubt. And it just having that just that mentality. I think that's probably where you get it from sports right is like sports correlate so much over into entrepreneurship because not all the time. Just like you said when you not all the time, you feel like running all the time you feel like getting on the bike not all the time. You feel like getting up and writing a blog is an entrepreneur doing a podcast, but those little things accumulated over time get you those results, and I think if you chunk it down a lot it's a lot easier. Right. It's going for if you know, you can go run for fifteen minutes. If anyone tells you that they're not tired. If they go run hard for fifteen minutes on a care for the best or worse than the world. It's you know, it's a hard workout. That's true. Do Burke's for two minutes. Go do Burgis for two minutes straights. See if you can actually doing for two minutes straight most people can't right? Yeah. So it's it's looking at it that way a write in a blog post. It's like all right. This is gonna take me. Eight minutes to do this blog post. It's you know. So it's less intimidating when you look at it that way, and it's like, I think a lot of people when they start off. They're like say, fitness wise, right to like I'm gonna go to the gym seven days a week for the next two months. No excuses. Like, really, you're not you're not gonna do that. You're setting yourself up for failure at the beginning of that. Whereas with you're saying like just figure out something that you can do consistently every day. And that's exactly all it is right. You said it's I met some one at a conference or talking about it. And you know, that's where the whole two minute thing came from. He's like you can always do something for two minutes. You can do two minutes worth of push ups. You can do two minutes worth of stuff when you're on a conference, call most people just don't sit on your on the conference call and surf the web stand up and do air squads or something like that. Right. It's little things like that really add up and by the end of the day, you've accomplished more than you ever thought possible toes. So how do you prepare yourself? The morning for the data. Come because you've got a whole bunch of stuff to do all these goals set out for yourself all these things that you're trying to accomplish. What do you do at the beginning of the day to set yourself up? So typically I like to get up early recently. I haven't been because we've been deriving its rates all over the place. I've spent. I like to get up early when the house is quiet. How how early is early? Like, we talk. I fuck it too early. Yeah. But the host is quiet, and I can do, you know? That's what I do. All my social media stuff is between say five fifteen and six fifteen gosh you and then I gotta get up stairs. I make all the kids lunches, you all that type of stuff. My wife like I'm fortunate because I've worked from home, my wife, I say he's got a real job. She's gonna to go to the office. So I can bang out. All that stuff. Pretty much be back down to my desk by seven o'clock, six forty five seven o'clock, and then just at that point social media, stuff's done. And really I can do my research what I need to do on my search business. I can follow up with emails early on because my business all over the place. It's you know, it could be four o'clock in the morning in someplace or it could be noontime in Europe. So I do that then and then most days at lunchtime. I'll go that's when I work out. I'll either go to the gym go to cross fit or go for a run or do something. You do something for about an hour. Come back in my day starts all over again. No, do you like doing some sort of Certa interrupt? You like doing social media? You know, I sorta do. Yeah. Can't you? I do. I enjoy it. I think it's just great ways to connect with people. Yeah. But it really allows you to see what people want right as well. You know, you can gauge what your audience wants based on their reactions. Yeah. And it's from me. I just look at it all as an education. Right. What works, and what doesn't work and what's going to work the next time or trill trying to figure out what's next. I think that's sort of you know, you're probably doing it right now. But what's next in the world of social media and continue to expand our voices in the marketplace. Totally. So what's next for you? I mean, that's a great segue for two thousand nineteen like, what's what's the one thing that you really want to accomplish and twenty nineteen? You know, just to continue to build my personal brand is really what it is. And you know to take that to take my podcast listens up number one number two continue to grow. My search business by continue to build my personal brand. That's my big focus for twenty nineteen to just, you know, continue to get my voice heard. And really just you know, have the self confidence that I'm an expert in the things that I do. And like I said earlier it's having that beginner mindsets aggressive, but also you have to realize that you've got twenty years experience doing this stuff and don't be ashamed of it either. That's a hard thing for me. It's just sort of always minimized. I've always minimized everything that I've done where now it's like, all right. Have the confidence go out there and make it happen? Totally. And I think you as like how forty five forty five. Yes. See I think you have a huge advantage even over young kid. I think a lot of like younger like the younger generation, I guess so to speak like. Think that, you know, forty five older, and if they get into like, I think it's the complete opposite. I think that you bring a new perspective to it. I think that's what Gary v preaches all the time. And I think it's a super like, I think it's amazing people your age doing it because we don't want to be honest. I don't want to listen to someone who's twenty four years old tell me about no life experience or how to start a business like they haven't been through enough. Right. Like, I feel like I connect more with people who have been through more. And I think there's there is a huge power in that. And really just understanding it. And I think what's crazy is there's sort of two schools of thought, and and I'm right in the middle of the jenex generation, right? All there is I grew up. Parents always said become doctor lawyer Indian chief, whatever you are, you know, go work there for twenty years or thirty years and get your gold watch at the end. Then there's the opposite side is all right. Let's embrace technology. Let's use that lets us. You know, what's out? Out there. And what's crazy is in the financial services business? I'm interviewing guys that are, you know, forty five forty eight and they think they're washed up and done. And they're like, I don't think he's interview me. Like, are you kidding me? Like, I'm forty six and my mindsets. Still like, I'm in my twenties. Right. Every day. I wake up excited like all. Right. What can we do different today? How can we do this? But there's a very closed mindset because I think gen-x is that gap between you know, are the baby boomers in the millennials and some go the baby boomer way and some go the millennial way, and where we're probably the only generation that didn't have technology that has technology now and still were at the ages where we're able to adopt it versus our parents age. You know, but we're not afraid to pick up the phone and make cold calls because we know how to communicate over the phone or one hundred percent of that type of stuff, right? It's it's a totally different mindset versus only using tax and only using known even use Email anymore. But you know, the combination of old school will meets new school. And I think that's where you're seeing a lot of the next generation exactly what you said that forty five that forty to fifty generation being like, hey, let's let's just make it happen. And it's pretty cool. I mean, totally I mean, even use the example of Warren Buffett. I mean, he always was wealthy. So to speak in terms of always did. Well, but I think it was fifty six I not mistaken like his net worth at age. Fifty six was a greater than all the years. Previous Kim bind like it took him that long in order to get to that point of becoming a billionaire. And I think a lot of people think they're done at that age. And that that's just when he was getting started. If you look at most successful entrepreneurs, you know, like really successful. They didn't start until their forties or fifties. Totally. I think everyone thinks today that you're going to start a dot com or fintech or whatever. And all of a sudden and three years, you're going to be a billionaire and believe me, it's happened. But it's probably happens. You know, twenty people. Yeah. Everyone thinks it's going to happen to them. Yeah. It's so true. I mean work towards it. But I think oftentimes it's like don't set unrealistic expectations for yourself because I think I don't know about you can when you do sit unrealistic expectations or you think so far ahead. It's almost very difficult to get started taking action right now because you're like you're thinking of a billion, but you haven't made seventy five thousand yet. Right. Right. And that's and that's the mindset, and you know, fortunately, or, unfortunately, that's what Silicon Valley selling. Yes. Or pharma here in Boston. Right. They're all selling. That they're selling the dream is really what it is. And you know, the only way to become successful. It's still work your ass off. I don't care what it's true. What you say? Or do all these guys are working twenty four seven. It's you know, it's crazy Zuckerberg was working twenty four seven. There were living on gallons a red ball else to keep them going. But that's that's what it takes to be successful. There's you know, very few people hit the hit the lottery, right or the private equity lottery. Yeah. Totally and a lot of those people who do hit that lottery. It ends because you you go through that money quick. Like you raise say fifty million dollars for a startup company. You put it into advert like that. You don't make any money that money will go fast. It's cr-. Oh, yeah. And what are you going to do next? Right. Because a lot of people do it so young that. And then they they don't want to say they're lucky they're sort of in the right place at the right time. And then they're like, what would you next right unless you're? Brilliant. Didn't know what you're doing totally. So for you, can I mean, this is a question that I love asking. But I wondering so you could go back in time and sit down with say the twenty year old version of yourself and not change anything. But maybe offer a piece of advice or piece of guidance. I'm wondering for you with that would be just trust yourself. Right. And trust your decisions, and though waffle back and forth. I think that's key. That's just a lot. Maybe that comes with becoming older and having more self confidence or self esteem. But it's all about if your gut sorta tells you it's right, then it's right? If you've got tells you it's wrong a lot of times, it's wrong and just trusted decisions. You make. Yeah. I couldn't agree more. I think oftentimes for most people, they know, what's right? Like, you know, the decision, and I think it's offset. I think most of the time they make decisions and I've done this. You know, it's wrong. But you do it anyways. And it's off it's. It's there's nothing. I don't think there's anything worse because like you that self. That's what self sabotages. It is. And it takes you out of the knees, and it's tough. And it's like, yeah. You're better off blowing up a deal because it's the right decision because it will come back for you down the road. Yeah. Totally right. It's, you know, oh, I'm going to do it this way or do it that way and you make what you make make an extra ten grand. But I'm a firm believer of karma that tightened grants going to cost you twenty grand down the road hundred percent hundred percent now Ken for people at their who wanted to reach out connect with you. Check out your show. Where's the best place? They can go. So you can follow me on linked in. I've got a number followers there. So it's just can Lubin on Lincoln, founder of the executive athletes podcast, managing director at g partner. So you can see that there. If you want to listen to my podcast, take a look at executive athletes dot com, I post everything on the blog. So that's easiest way to find it or on anchor dot FM as well. So those are going to be the best ways to reach out to me. You can either Email me, you know, probably best emails candidate executive athletes dot com. You know, feel free to reach out to me that way. So some I will share all those links all share the link. To follow Ken on lengthened. Make sure you follow him reach out connect and also visit executive athletes dot com. What I'll do can also when the episode goes live on executive athletes all here on the podcast to slip when we can get a feel for for the show. Get to know who you are and get some more listeners. Awesome. No. And thank you very much Colin for this. This is awesome. I had you on my podcast was a blast. So anyone who's listening like share do? I'll do all that good stuff on all the grams that are out there. So it's been it's been a pleasure. Some Campbell the way we're going in the show here is I'm going to give you the floor, and you have the opportunity today to share with our audience the thought of the day. So one thing or one thought that we can all go home with today. You know, just keep on truckin. I was telling you earlier today, you know, I've had a bunch of deals blow up that I thought we're going to happen. And it's like, oh, yeah. But you know, if you just keep looking forward and keep going down the road the road goes up and the road goes down. So just be patient and always doing so love it. And as you can see from this interview everyone sick. Successes driven by passion hunger. And today's dang patient. Everyone has to overcome obstacles, everyone has a story. Start building yours today. Today, we had the chance to speak with Ken Lubin, Ken. I want to thank you again so much for taking time out of your schedule. Coming on the show here with us today. There was awesome. Thanks, calling pleasures all mine. Everyone for not subscribe to the podcast, that's subscribe button. If you liked today's episode sheriff's your comments, we'd love to hear your feedback and also share this out with a friend until next time. Call them Morgan signing off and always remember to keep on grinding.

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