Your Marketing Superhero Podcast Episode 3
Welcome to your marketing superhero podcast where you learn strategies on automating your business to help you convert leads into customers faster. So you can skyrocket your cells to new heights. Hi, everyone. I'm Jeff trace. Their your host today is episode three and the topic is five marketing automation, techniques that convert leads into worshipping you. You'll learn what a marketing automation system can do for you and your business. Plus how to get folks that leave your shopping cart to buy from you. And why texting can boost conversion rates, you may invest a lot of money to build your website and attract visitors. What if you keep spending money on SEO online advertising and other types of marketing with no customers to show for it? Or less customers and sales than you hoped or planned for. The results could force you to borrow money or lay off workers or lose your business. Now that would be real bad. What if there was a way to prevent that from happening? What if this new way could help you achieve your goals faster and easier, you see all the money, you invest an SE? Oh and other traffic building tactics will show little or no return. If you do not convert leads into customers sales conversion is where you make money as your sales conversion rate goes up your cost per customer goes down and you profit increases at a higher rate. So what can a marketing automation system do for? You a marketing automation system can help you convert leads fast. So you can earn a return on your investment sooner. Plus, it can help you get customers to buy more from you. And by more frequently a marketing automation system server base off where that automates processes for each contact. And it does this by information about and behavior by the contact. In other words, a marketing automation system is more than just auto responders in integrates a customer relationship management, rules and other intelligent functions to help you boost sales conversion now, let's break for short announcement. And when I return, I'll share the five marketing automation, techniques that convert leads into worshipping you. You can also get tips and strategies on digital marketing and automation by opting into my newsletter. Plus, you'll get two free reports. One is three ways to boost your cells with marketing automation, and the second report is five secrets to copywriting. That sells just go to your marketing, superhero dot com and sign up. Now, that's your marketing superhero dot com, or you can text in your first name space last name space Email address in that order all on one line two five six one two seven seven three three six three again. Text in your first name last name and Email address in that order with each element separated with a space. Ace to five six one two seven seven three three six three. Here are the five marketing automation techniques to help you convert leads into customers marketing automation technique number. One is lead scoring lead scoring is a marketing automation system in which you rank your contacts in response to the actions. They take after they opt in lead scoring helps. You know, who you're qualified leads are. So you can funnel them into the right sales conversion sequence. Marketing automation technique number two is tagging tagging is a way of segmenting your leads. So you can convert leads into sales a marketing automation system can tag your leads by the advertising source the type of contact. They are and other demographic and psychographic data. You can also tag them by the Email links. They click on or when they navigate a certain page of your website or landing page, then your marketing automation system can put them into a custom sequence of messages that fits the tag. So the follow up message could be more personalized to their needs. And wants. A third marketing. Automation's technique is SMS texting. That's right texting SMS texting is a faster and more reliable method of sending a message than Email or print. You see about ninety percent of people read their text messages within three minutes of receiving them. And texting has six to eight times engagement compared to Email. So not only do you get your message read faster, but your contact is also more engaged. How awesome is that? A fourth marketing automation technique is split testing. Split testing is a method that many direct marketers used to maximize results a marketing automation system can allow you to split test two or more sales letters or even emails. So you can find out what message work best in the sales conversion or even what offer. And marketing automation technique number five ish shopping cart. Abandonment, follow up. Now. The sad fact is many folks as much as sixty seven percent or more abandon their shopping carts. Yet. If you follow up, you can still close the sale, a marketing automation system can help you to follow up on these hot leads who abandoned shopping cart and convert leads into customers. So you can increase sales conversion rate. In fact, a bad thing shopping carts that trigger Email response. Recaptures twenty nine percent of abandoned sales. Think about how much money you can make if you can get those folks back to buy from you. Now where can you start? Well, if you have a marketing automation system start to execute the five techniques above and watch your sales increase, if you do not have a marketing automation system, then things strongly about getting one you'll be able to use one or more of the techniques I mentioned to boost your sales conversion and the good news is that it's a Ford -able for many small businesses. My marketing services can help you increase your sales conversion through automation and persuasive copywriting, I'm a certified marketing automation consultant and a direct response copywriter. To get tips on how you can increase your sales conversion of leads and get customers to buy more from you. Go to your marketing superhero dot com. That's your marketing superhero dot com. Thank you for listening to your marketing superhero podcast with Jeff tracer. Be sure to listen to the next podcast sign up now. And I'll notify you by Email or text when I published the next episode just go to your marketing superhero dot com to sign up now or you can text in your first name space last name space and Email address in that order all on one line two five six one two seven seven three three six three again. Text and your first name last name and Email address in that order with each element separated with a space to five six one two seven seven three three six three. Thanks. 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