"Business wars daily is brought to you by Pitney Bowes, and send pro online shipping can be complex with the uncertainty over costs and deciding which carrier to use plus tracking your packages. Thanks can get confusing. Stay tuned to the end of the show to find out how Pitney Bowes and send pro online can save you time and money and to get a special offer just for listeners of the show. From wondering, I'm David Brown. And this is business wars daily on this Monday, February twenty fifth last night's Oscars. Telecast livered everything we've come to expect from Hollywood's biggest night big lights big stars and big winners. But here on business wars daily. We're most interested in the evenings. Biggest spenders, and we don't mean how much the movie mogul spent to make their movies. We're talking about how much it costs them to win those gold statuettes. Now, I hate to burst your bubble. But it takes more than epic performances to win Hollywood's top honors much more movie studios, roll out months, long, aggressive strategic marketing campaigns. They have never been bigger than this year in part because there was no clear front runner for best picture this around and other awards were also up for grabs. And there was one other reason Netflix Netflix has never before been a serious Oscar contender, but this year the streaming. Had an ace. Epoch Sleep a Spanish language film written and directed by Oscar darling Alphonso Koran to try to secure Oscar wins for it surprise best picture nominee. Netflix spent an estimated twenty five million dollars on the campaign. That's ten million dollars more than it costs to make the film Roma was nominated for ten Oscars in all and net. Flicks. Wanted those gold statue so badly that it not only hired Hollywood's top award campaigner Lisa Taber back it acquired her entire independent agency. Those twenty workers spent money like it was champagne flowing from a fountain at a Hollywood gala all for the tiniest of audiences. The money went to influence, the eight thousand members of the academy of Motion Picture Arts and sciences who vote on the Oscars. Netflix funded lavish parties, endless pricey lunches and dinners panel discussions billboards and even private museum qua. Polity experiences like it's exhibition of Roma costumes and so did its competitors. Prompting one industry writer to quip that academy. Members didn't have to cook a meal between September at the start of Oscar season in February having an Oscar to on your shelf. Not only boosts box office gold. It helps movie studios attract a list talent. So when Netflix upped, the ante it spurred studio rivals to increase their already colossal campaign. Budgets, Warner Brothers. For instance, spin about twenty million dollars trying to win Oscars for Bradley Cooper's best picture nominated a stars born the big upset this year was of course, that a net. Flicks produced film could earn nominations at all let alone ten and winning even one Oskar changes the industry playing field. We may see more films go straight to streaming skipping cinemas altogether and more films produced by legacy movie makers could move to streamers and out of theaters. Faster than they have before. But Netflix has a future fight on its hands with Disney Warner media and apple all soon to launch streaming services. Netflix has to scrap to stay on top of the original content heap. This may have been just the first Academy Awards to experience. A whopping campaign. Spend by an online film distributor. It certainly won't be the last. From wondering this is business wars daily. Hey, we're curious did your favorite win last night. Tweet us at business wars. I'm David Brown back with you tomorrow. Shipping can be complex with the uncertainty over costs in deciding which carrier to use plus tracking your packages things can get confusing. Well, now there's a better way to ship sent pro online by Pitney Bowes with central online. You can easily compare USPS and other shipping options in all in one online tool, you can print shipping, labels and stamps on your own printer and track all of your shipments. And check this out USPS postal rates increased back on January twenty seventh. But with sent pro online, you can still access savings of up to forty percent off USPS priority, mail shipping and five cents off. Every letter use end Centro online is only fourteen dollars and ninety nine cents a month, and you can get a free thirty day trial. When you visit PB dot com slash BWI daily. You'll also receive a free ten pound scale to help you weigh your packages and accurately calculate the cost of shipping. That's PB dot com slash. BW daily and thanks to Pitney Bowes in central online for sponsoring the show."