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Burst Details

Burger Kings Bold Advertising Goes Even Riskier with Moldy Whopper

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2 months ago

Automatic TRANSCRIPT

You seen the picture yet? The ultra gross. Close up photo of a Burger King Walker sprouting white fur and vivid blue. Green Mold If you haven't seen it yet you probably should. The ad campaign breaks all the rules of advertising the high resolution video and photos so shocking that ad weeks David Greiner wrote quote. There are only two eras in advertising ads. That came out before Burger King's Moldy Walker and adds that came after Burger King's moly robber at the heart of the campaign is a forty five. Second time lapse video that shows a freshwater growing mold over about a month. You know like an old national geographic film of say a butterfly growing in a cocoon. Or maybe the life cycle of a cockroach set to a nineteen fifty-nine recording of Dinah Washington's singing that old classic what a difference a day makes and yes that sparked a chuckle maybe an outright guffaw. The campaign is also sparking a lot of controversy in some circles. It's considered so bold that it's brilliant in others. It's considered a total flop. Nowhere is it. Forgivable in it's endless war with McDonald's Burger King has made a name and won awards as an advertising risk taker but this particular campaign takes the cake. But why why do this to call attention to its plans to roll out a whopper free of artificial preservatives throughout the US. By Year's end the whole point of the ad as evidenced by a Burger King Tweet. The beauty of real food is that it gets ugly given enough time. What Burger King Chief Marketing Officer? Fernando Machado is counting on here. Is that by implication will remember and savor only the good part of that equation. How great fresh food looks and tastes. When it's new you might say. This is a gamble. Burger King says it's already removed all artificial ingredients from walkers in many European countries including France Sweden and Spain according to Market Watch. And it's taken them out of whoppers in four hundred American locations. That's out of about seventy five hundred burger kings in the US going further. The company said all menu items will be free of artificial colors flavors and preservatives at stores in the US and in many European locations. Mcdonald's made a similar announcement three years ago saying it would remove artificial ingredients from seven of its ten burgers market. Watch reported at a wonder what the three are didn't have it removed. Burger King Machado told Fortune magazine that he was inspired by social media photos. People have taken a food so laden with preservatives. They didn't ever look old like six year. Old French fries without a speck of mold or as some have noted it could be an intentional day at the so-called last McDonald's cheeseburger in Iceland which has been on display since two thousand nine when the last McDonald's disappeared from the country. It looks conspicuously unaffected by the ravages of time. According to Ad Week according to the Iceland Review you can watch a livestream although well you know. Nothing happens so far. The Moldy Hopper Campaign has received twenty one million social media impressions that according to Ad Week but sixty percent of those called it disgusting. Still Ad Week writes. That doesn't mean the campaign failed. However since Burger King itself pointed out that fresh food gets ugly. But the nauseated reaction does elevate a criticism that often dogs burger kings out of the box advertising.