Consoles: The Dreamcast's Life After Death


It's Timber Ninth. Nineteen Ninety nine nine nine ninety nine and somewhere in Japan. A spy has made her way. Deep into a mainframe. Computer she hacks. In and disables. A security guard investigates she knocks him out with a well-placed kick with the computer system. It comes to life. Everything goes a strange swirling pattern. Pops up on the monitors. It's obvious that the system is thinking the spy folks. The thicky computers out to stop her. It tries to lock her inside the building. The spy smashes through a window but not before she grabs a case and lungs off with inside that case a prototype for a new kind of machine that could change. Everything describing was a television commercial called apocalypse. It was promoting the newest video game console from Game Company. Sega and no ordinary console either. This revolutionary device was called the dreamcast in that apocalypse ad. What's inside the case? This is stealing. Is that very consul? Well then the dreamcast Box it sort of spins off of the back of the thief and lands in the street and the the the lid of this magic case kept the box plug. In the whole time POPs open camera's zooms into the dreamcast and into the window and goes down to the bottom where it appears that all the characters from all the Games are all gathered and there we have sonic down there and he he triumphantly says we got in the whole place rupp's and everybody's screaming. That's Brian and Pacino. The creative director of the apocalypse ad campaign and the Sauna keys referring to is sonic the Hedgehog Sega's famous game character in the nineties. Seca was one of the most recognized video game companies in the world. The by the end of that decade the competition was proving to be fierce so up at the House on dreamcast. It would be the company's Savior. The apocalypse ad was described as the most epic video game commercial ever created. But how else to show off the most advanced game console ever made so smart. You could almost say it really was thinking. Alas the dreamcast did not change world. It barely made a dent. It's considered by some to be the greatest console that never stood a chance. It was the last console Sega would build and had very nearly broke the company in our penultimate episode of the season a season all about hardware. That changed the course of development. We look at the short lived history of the Sega dreamcast yet. Despite the short shelf-life dreamcast is still considered by many to be one of if not the finest gaming consoles of all time and twenty years after its death it manages to live on in a very real way. I'm throwing at Barak and this command line. Heroes and the littoral podcast from hat like thinking computer in the apocalypse ad that whisper thanking became the company's new tagline for their new console. So the thought of having our our veal always whisper. It's thinking we thought that would be a really neat way to to sort of evolve that icon sake scream. Here was a console that got smarter as he played. At least. That was the marketing Pinch Console. That brought something new something big something live. Aleutian aries to the home video game market. A system built to serve the hardcore Gamer and inside the company. The thinking was that this console would make Sega. The biggest name in video gaming fish was going to change gaming. This was going to change the world so what happened to figure that out. We need to go back all the way back to level one throughout the early nineties. Sega had a reputation for making gains. There were super cool and more mature than what the competition offered particularly intendo. And it's princess saving plumbers. They built this reputation with a very successful console Sega Genesis. Sega decided they were going to be really cutting edge. And these kids who had had the Nintendo's that will now they're teenagers and they want they want real sports games with real teams. They want bloody fighting games like mortal Kombat which came later on and they wanted a more mature it. Your face sort of system. Alex Handy is the founder and director of the Museum of Art and Digital Entertainment in Oakland. California he also works for Red Hat if you go back and look at ads from video game magazines in this period. They're kind of shocking their ads. Where there's like a bloody severed arm with gristle coming off of it and it says this is your best weapon against the Bad Guy Light. So Sega does really really well with this extreme in your face. Sort of successive genesis will sonic the hedgehog sort of impertinence as opposed to Mario's oshkosh b`Gosh overalls kind of happy theme. More than thirty million. People bought the SEGA GENESIS. A sixteen bit console that played games from cartridges. Gamers around the world loved it but over time sake struggles to grow as user base after Genesis. They introduced a thirty two bit. Sega Saturn more powerful than genesis. It display both two D and Basic Three D. Graphics but the Saturn Platform never really took off sales struggled. They managed to sell nine point. Two million consoles only a third of what the genesis sold another sticking point developers found a challenging to program games for Saturn's proprietary in house designed hardware. This was an issue. Sega made note of for the future. Add to that the launch of nintendo sixty four and then Sony's first entry into the market with the playstation and gaming was suddenly getting crowded and very competitive in one thousand nine hundred eight. Sega posted a loss of two hundred seventy million dollars. North American headquarters video game. Boss Bernie store announces that quote. The Saturn is not our future. He kills the console with that. Sega turns its focus to building the next generation of council level to building the dream. The Sega Saturn had hurt the company's brand and bottom line if sega was going to reclaim its market share and reputation. This next console needed to be powerful easy to co for and unlike anything else

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