How Do You Get People to Get a Vaccine?


So before we got to the whole vaccine issue. I had a general question for wharton's katie milkman. Win it comes to sort of carrots versus sticks what tends to be more effective when you're trying to incentivize people. The general finding from behavioral economics is that losing something is significantly more motivating than gaining the equivalent. If so six be carrots in terms of their motivational power. Now there are some caveats to that. Caveats like the stick approach while effective can make people really angry which is not ideal if you are company or a politician in fact katie recalls one experiment from primary election in two thousand six trying to encourage people to vote researchers sent out mailers that included the voting records of people and their neighbors. It was kind of a shame strategy. So they're finding out if you showed up just as you can see if they've showed up and we're going to update everyone in the neighborhood on who comes to this election so you'd better go or your navel. Irs will find out you didn't and that one piece of junk mail increased voter turnout by eight percentage points which is like the most unbelievable effect that anything has ever had people were so so angry about this right absolutely infuriated so it was effective but it had massive blowback so the stick approach is tricky especially when it comes to something like a vaccine but the cared approaches tricky. To katy in fact certain carrots can backfire like having the wrong person encourage someone to get a vaccine shot can make that person less likely to get the shot and in the case of paying people to get the vaccine the amount of money seems to be key. Katie says the early studies have shown that smaller amounts of money can backfire. So we're paying people one hundred dollars to vaccine might work and get more people to get vaccinated ping people. Twenty dollars can actually discourage people from getting a

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