A highlight from How to Engage Your Audience (2 of 5)


A number of years ago. I had an appointment with my optometrist's to get an eye exam. I've worn glasses. Since i was a kid so eye exams for me aren't about needing glasses or not. It's just a question of how much my prescription has changed. Since the last time. I bought glasses. Both my doctor and i are runners. So that came up in our discussion as we walked back to the exam then he got to work doing the tests and the conversation evolved to the medical tasks at hand when the diagnostics were done. He shared that my prescription had ever so slightly changed from the one. I currently had so i asked well. Do i need new glasses. Well it's such a minor shift. He said it's probably not worth the logistics and expense to replace the perfectly good glasses. You're wearing up to that point. I'd never had a recommend not getting glasses after prescription change. So i was a bit curious i asked him. Am i going to hurt my eyes by not updating the prescription now his response surprise me a bit he said. Imagine you're out for a long run. Have you ever been carrying something with or had any kind of backpack on while you're running. Sure i said so picture being out there on a long run and having a small backpack on with a one pound weight in it. You're probably not going to notice it. That much right right. I said wasn't really sure where it was going. But he continued. And it's not gonna hurt you either right. You're just gonna work ever so slightly harder. Yes that's when. I started to make the connection and he went on. It's just like that with the shift in your prescription. You're not gonna notice it. it's not gonna hurt you. It just means that your eyes are working ever so slightly harder to correct it. Of course you can get new glasses if you want. But i don't think it's worth it. In this case for such small trade off i ultimately went with his recommendation. And i was glad i did save me. A bunch of money. And i was perfectly fine until my next checkup but as i walked away from that appointment i was actually less interested in the medical outcome but i was thinking more about my doctors response to my question. About hurting my is he could have easily started in on a deep technical answer and i'm sure he could have cited the medical literature to me that would have more than proved the point but he didn't instead he thought about his audience. I me and considered something that i could already relate to in this case running and he used what i already understood as a way to explain something i knew almost nothing about. That's the power of an effective analogy. There are many times when we're called upon to engage our audiences and we find ourselves in the situation where we know more about the topic

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