you. Finally, on today's program, felons angler is officially magazine that issues in its own words, the incessant Baraasheet of tackling tactics that characterises most titles on a topic. Instead, it focuses on loan form articles illustrating the richness of the angling lifestyle. His Fernando speaking to its editor Garrett Fallon pleasure to welcome here Iman Quincy four Let's talk about felons angler. What's an amazing magazine You know, as I mentioned to you before, I really thought it was made a we've love and it's all about fishing, but but tell us about the beginnings when did you had the idea to launch this publication actually for So the idea when I was about eighteen, it came from really and experience of having Fisher my father, who is an was journalist, but also a device tried fishermen. As I moved into design, I sort of wanted to produce something that was representative of the kind of love it. I touched to the past on, But then I saw. Of parched us as I went through my career And it was about two thousand fourteen were had an opportunity to make it happen. Um, I saw that was a bit of a gap in the market. Maybe, you know, that's yet to be seen an incident, many senses. But I just kinda went and did without an any sort of planning just produced us and wait to see what the world thought of it. And here we are sort of nearly about three and a half years later on line is clearly a, you know, a doing well as you say you should eleven, You know if through a and who is the market, of course, people fish, but DD thing The because you know, I I don't fish myself, but I am quite interested. I was reading Lord of interesting articles and I think this is something that I learned a few things as well. It's. Yeah, it's interesting to ask hit the market is because actually work until early finding out. I think that in many ways there's a set of cultural in Azad guys to for people to sort of move away from more consumers titles in something that's produced with a little bit of care and attention a little more care and attention. And so with that in mind, There are obviously many actors in the country, but we can't Old Canteen. All of them, but we can aim for the people in that group said that like something away from the mainstream traditionally that have been some slightly older Anger's. But actually we see that sort of culture was like us being being sort of echoed in in the younger population right now. So we're beginning to reach out to them. So we have readers from their twenties all the way up to 80s and occasionally Beyond. I've read an article recently, daddy in the war deficient y- you know he's changing bit by bit because as you say before, perhaps was like older man. But now you have younger, you have more women as well doing it. Y-you There are many more women. It's it's a really interesting point of view because it it's it's quite difficult to actually get wind to write for us in in many ways which is uh, it's been had been a challenge yet. We have had women right for us. Our continue searching for for women who want to sort of take partners. I think there's a sort of movement towards home celebrity angling in instead of many senses. And I think women doing particularly well and in that area, we're seeing a lot of it and television, but an High Representative that necessarily is of women on the ground in or by the river, so to speak. But we do we have them in mind, and we'd like to do more before we talk about some of the stories, especially here in the show eleven that I have it with me. What about the business model? I can see already that you know you guys offer a subscription But DeSalle newsstands. How'd you work? How to these perhaps some advertising as well from very get-go. Part of the inspiration behind producing something like this was being slightly fed up, were kind of exhausted by the standard of the current ugly magazines. And many of them are very advertising focused on as a result of very being very advertising focused. They have sponsored Anger's within them who you know when they're talking about catching fish. They're talking about Also there, The advertiser who sponsors them. So actually, every single article as a sales pitch, I made a decision at the very beginning to not have any advertising and and to try and sustain the muddle through subscriptions through newsstand sales. So initially was all subs. The business model is actually It is under pressure to become sustainable, but. Actually, it's supported by me to a certain extent, an over the over the years It this business plan for it to start to pay for itself. And we're kind of edging towards that. A new stunned sales are really interesting because we're we're we're beginning to get a greater purchased in the market. We've got a very exciting your head of us when a major a distributor in the US wanted brings in there. And I think that might do great things for us. But also we're looking at other options here or an end. The magazine looks beautiful. That's why I asked about the new standards, Okla feet nothing. If I see something like this, I probably would be interesting to pick it up and yeah, it's equality it. It's a really, really good point because for quite often When you because we we we sell subscriptions through a website and it doesn't necessarily convey the true beauty of the product under the When you pick up a magazine, You can smell it and you can touch it. Subsequently met finish. It's quite as quite small in a sense is not a four. It's it's significant smarter than that. It's quite Thicke the paper as a good stock. So when you open, you really feel that actually there's a moment to polls. You can read it on the train. You can read it wherever you are, but when you. Each when you fishing actually we get sent pictures from we've had we've had a people ice fishing in Canada who've Cintas Overson stuff in a ghost fishing in the Seychelles who's sitting there and a boats reading felons anger well, fishing. I think for more or something that is always more exciting to see that Europe's it right and nothing can convey the quality of it better than actually picking it up on a new standard, seeing it for yourself or and because I'm I'm become a bit interesting fishing. Thanks, thanks to you. Where is a good spot, for example, hearing the UK. Well, you can be anywhere in the world. We are needed for a beginner. Let's say for beginning with for a beginner, I would go probably two Wandel which is sort of southwest London and at flows from for about fifteen miles or think through southwest London into the Thames Andy. Actually also, the times you can't really be thus viscous pledge efficient it further up. Good fish. Actually the central London, but it's the Moby quite difficult catch. But further up there, You know, has the river get smaller gets be a bit more freshwater edging custom there. But the Wandel certainly is the genuine show stream within poverty, thirty minutes of here. And you can fly fish were in. You can catch tried third, quite big tragedy. Get begrudge and you can get I think this but is more than twenty species been income coercion that wonderful Tony River. So I would go there and is interesting because I think fishing air again, I'm going to say is not only people that do it, But even on television, You see like shows Like I I know we might be of it'd be trashing like River monsters, but I have to say. I I've I've been fascinated by these things, his a young child. So And another thing that a likeable felons Anglet there's so many different stories. I mean that you couldn't like, how would you feel in the magazine about fishing, ba well, for them, I love that story about building a fishing vessel Yet Legia eleven such an interesting. So that's very true actually, because I am a big thing There have been for funds. Anger was after about issue three. The photographer and Roger, Nick Faldo Phil Cooper came on board in a sort of more permanent position, and he's now sort of essentially contributing picture editor of the magazine And it was a he he's had a huge effects on on the sort of look and feel of the photography he he deals with a lot of our contributors and helps them make sure that the color images of the right kind of quality for the Mac. But he was a person who built the boat And he's got an interesting sensibility towards towards angling. It's very soulful for him. So it was a hell of a journey for him to to build up a using his grandfather's woodworking tools and sailing on the river Lee, and actually or savings. I think I think probably paddling on them Rivoli. Actually, there's another pump, the river leaves. Actually equally, It's a good River that's flung at Eastland and you can pretty face there too and other good spotty etiquettes thoughts yesterday, Lee wins the next issue coming out. How often as where we, we do our best to make a quarterly. It's not always possible That's because of it's very organic but we are doing forces the share and the next issue is in production might now, and we hope to get a depressed by the end of January. Fantastic and get it the question that SOLD deters which other magazines you read for inspiration doesn't need to be all about fishing that No, it doesn't actually, I think the first magazine, the really caught my attention was an amazing in the 1980s cool geo. And um, I haven't seen it in a long time, but my father brought it home from work one David but but a copies and not a huge fact on me. The ones that are read regularly, National Geographic or thing Koussa is very important for me. Somebody's interested in nature and a little bit more besides. But I'm I'm very impressed with magazines like another escape. Uh, there's another magazine called Earnest, which I think they've done already tremendous job on those that was Garrett Fallon, editor of Fallon's angler. An issue eleven is out now. Mm.