How AI is Changing The Content Generation Process


Always say that. Yes, tech is going to remove to the job roles, but he's also creating new roles digital age, it's probably creating more than it's actually removing and yes, there is no such thing as a job for life anymore. But we must all adapt to the continuously of over digital landscape and reinvent ourselves now in a former life. Of course, I was an IT manager. But now I create written an audio content a future-proof myself, ROY. Not really, because I can't rating how offficial intelligence is changing the content generation process, and even writing its own content. So I wanted to find out more not just in name of self preservation. But how helpful it can be to everyone listening? Now I loved today's conversation. I suspect your going to so book up and hold on tight. So I can be meal is auto. I descend from Cisco where they're having an even craziest spell of whether the wheel here in the UK so we can speak with Nihar some CEO of content stack, and she's going to tell us all about how automatically intelligence is changing the content generation process. So massive. All welcome to the show. Can you tell the listeners who you are? And what you do, sir. Hi, everybody. My name is named Hassan Pat, I'm the founder and CEO of content stack stack is a company that's changing how organizations delivered digital content to their audiences. We have in modern content management system. We consider it now the world of content experiences. So we like to think of it as a content experience platform, not Shimon that produces content for a living. Well, the Shyam nervously optimistic about the. How do you think is changing the whole content generation process, so Khun crate completely original stories at the moment, but could that change? Well, interestingly enough, we're already seeing examples where a is powering content processing analysis. It's becoming a really crucial part of the content generation process as well. So to answer your question. Yes, it's already changing fed. I condemn. I didn't give you a few examples of, of how as being used in the content world today. One of the ones that I actually think a super interesting is text intelligence and analysis. So if you think about AI being able to actually analyze the tone, or the sentiment of content when it's being written, and maybe suggesting if it's suitable for an intended audience, their services out there that will do that language, detection, keyword, extraction profanity detection, and an essentially tell you hate that sentence that you wrote displays anger or displays love, and it helps you decide how you want. Continue to write an ocean. How are you? Seeing natural language processing, natural language generation accelerating that process of content generation is anything you can share around those fields at the moment sharing. Yes. So, like we talked about a is not necessarily generating full stories quite yet. Although it's kind of headed in that direction, and natural language processing natural, language detection, which is sometimes called NLP natural language processing natural language, generation and LG. These are things that can help accelerate the process of content generation some of these areas, where is already helping is, is actually doing content translations taking content one language translating it to another language or maybe to a Cal or to generation, and potentially providing transcription of video and audio and turning that into content that can actually be legible, usable adding tone or a sentiment too, that tagging or creating automatic meta data in content. Which is often used for websites and mobile applications and things like that. And you if you're familiar with tools like grammar, early doing grammar checks, potentially saying, hey, you might want to say the sentence differently protecting your content making sure that there's trademark protection. You know, checking against things that are out there on the internet, or things that are out in the world that have already copyrighted a lot of that is happening, and it's helping people to actually generate content work quickly. And with some automating, she I'm still into see more and more transcription services as well. So something like this conversation that we're having today, we have a twenty minute conversation. Trump's grow up full thousand words it could be repurposes different forms of content that really seems to be gathering pace, too. Doesn't it? Absolutely. Yes, in that's actually pretty interesting because if you think about writing it used to be you'd gravity typewriter need, sit behind it, and you try to write something. And now if you have a conversation like this, or if you're even a writer who sometimes says better having a conversation talking through something you can record yourself and that might create something that can turn into a blog post, you just have to go in and make a few tweaks, and then there's actually tools that will layer on top of that, and help you make those tweaks in an AI generated fashion. So the question of Goto ask, what of content stock for into all this, and how is it using to help its customers create those two experiences that we're talking about. Yes. So from our perspective, the world of content management systems of tomorrow, should be a already. They have to have something built in that will essentially, let a I be part of, of the way that Content's being generated on delivered a has to be easily integrated and you should be able to use all the best in best degreed services that are out there to do that. You don't you shouldn't have to be able to just work with only one content management system provider or one company. So we think of everything as Derry open and flexible and so- content sex, the first modern CMs, or the modern content management system that embeds AI into its user experience, and we've integrated with tools and systems like IBM's Watson Salesforce, Einstein on a company called monkey one to give contents debt customers the ability to easily leverage a to create highly personalized content digital experiences that go beyond standard demographics in traditional audience. Segmentation. Really while you're using content stack, you can integrate with all these tools that you like to use and use those to help you make your content smarter better sentiment easier, degenerate faster and integrated with everything that you care about from an analytic standpoint as optimization. Greece side and all that good stuff. You she'll pretty hogh-profile twilla though as well. Which is Miami Heat Maria. And Martha Stewart tonight, just a few. But do you have any use cases? It will help anyone listening anywhere in the world visualize. How you'll creating those a digital experiences but also how valuable they are to businesses to share? Yeah. Actually, one of my favorite ones, and this is something that most people can relate to especially those that are sports fans is the Miami Heat, actually, in the Miami Heat is one of the most beloved teams in the National Basketball Association, the NBA here in the US, and it's one of those experiences where people think about them as modern and. David one tons of awards for their digital mobile app and that digital mobile app is actually powered by content stack. So if you think about what that app is, it's a fan experience app that allows fans to engage both during a game. And also while they're at home continuing to be fans. But what's really exciting is when they're if you're actually going to the arena to attend one of the games, you can use the app to do everything for navigating to the arena parking at the arena, ticketless entry into the arena way. Finding to your seat in seat ordering all of the things that you want to do to interact with players in social media, and other fans that might be at the arena, that's all powered through content stack through integrations and within that saying, digital experienced Dan app. And what's exciting about that, from the Miami Heat's perspective, is that they're able to maximize engagement with the fan? They know what fans like which beverages or what kind of merchandise they bought and which. Games. They like to go to and they can push custom offers accordingly making that experience super personalized delight for delightful for the fans. But then what ends up happening is they get a really incredible return on investment, or what they like to consider a return on experience for their, their use of that mobile

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