Listen: Could Twitter be the new 'go to' career counselor?
"We've known for a long time? That work is more fulfilling when it matches up with your personality values and interests but now researchers have figured Out How to match people to the perfect jobs for their personality using wait for it twitter. Okay so this might sound like it'd be no more accurate than buzzfeed quiz but hear me out. The trick comes down to pure data analysis using IBM Watson artificial intelligence engine researchers analyzed tweets tweets for more than one hundred thousand twitter users with job titles and their BIOS they took a look at how each person tweeted and scored them across ten personality related characteristics. They learned a lot like users. Who are scientists often seem interested in new activities thinking symbols and find repetition too boring but professional tennis players are more conscientious unshipped organized and agreeable after linking that personality data to the users job titles? The researchers were able to make vocation compass map. The map has twenty twenty personality clusters with ideal jobs marked for each personality and we'll linked to it in the show notes. That map showed that no surprise. Similar occupations tend to have similar personality the types a music agent radio station manager and an event coordinator all fall into the same personality. Cluster for example but some clusters weren't so predictable the cluster that grouped computer programmer types also included geologists cartographers and grain. Farmers I wanNA see that reality. Show the data itself selfish pretty cool but the researchers didn't stop there. They used that data to build a recommendation system. One could find the best career fit for someone's personality the the program they created could recommend a job match to someone's personality traits with an accuracy of more than seventy percent even when the system didn't get a person's ideal job exactly right it came close. So yes your next career counselor could be a robot who swipes through your tweets to find the best possible job for you. It might sound weird but it works."