Listen: #1111 - TBT: Jazz Musician Becomes High Earner
"You like to discover powerful stories conversations and resources all about helping you fine and live your best life now. Well if so you need to check out. Good Life Project The award award winning and mega popular podcast by Johnson fields. Every week good life project features inspirational intimate and disarmingly unfiltered conversations. All about living fully the engaged life for my cockrel acres Elizabeth Gilbert Burnet Brown Sirkin Robinson Gretchen Rubin to every guests sometimes even me each story has something into offer subscribe it good project dot com or directly in apple podcasts. spotify or wherever you listen to podcasts. Welcome to something brand new run a call. This new segment throwback Thursday slash. Where are they now Thurber Thursday? I didn't actually invent that term but you know it just seemed appropriate to use it since it's coming out on Thursday and we're going to do an in depth. Look at someone who story has evolved considerably. The project will feature. Today is a suite of online resources to learn japs. It's a whole portfolio of resources. It began as a hobbyist blog and is now a booming multiple. The six figure business. In a moment you'll hear from Brent. The guy featured in the story directly and his project was interesting in lots of ways. One unique ways that this is one of the very few projects objects we've ever featured Where the Hustler didn't start the project themselves but rather took it over from a friend who didn't have much time to devote to it so that was interesting but of course there's a lot more as well We I featured Brent long ago in the very first year of the show and then once more in the one hundred side hustles book so here we are two years slater checking in. I'm going to hand it over to him. He'll tell you more about the project what he has learned along the way what's happened and advice. He has for anybody who wants to do a similar project checked. He's got a lot of good things to say. I'll be back at the end to wrap us up my name. Is Brian Stra. I am from New York City and I have an online jazz education. Business called learn jazz. GAINERS DOT COM and I was featured on episode sued sixty nine I got started with learn jazz standards dot com because a friend of mine actually came up with the idea. Originally he was a music music teacher an elementary school music teacher and he just had some free time on his His summer break But he couldn't continue doing it so he had me on on I was in college at the time. Just trying to get my degree in jazz performance in New York City and he thought I'd be a good person to you know. Take over what he was doing and actually start growing things so long story short Eventually my friend Wasn't able to continue working with me as a partner partner So I now the whole thing outright but it started really Just from this idea that we could create a resource for musicians to learn how to play jazz music to help people that maybe he didn't have the resources that someone like. I had living in a big city that has a jazz scene and has Lots of teachers to learn from. And that's that's kind of where it came from an A.. became just something that I got really passionate about you know. The subject matter was in my Ballpark I got excited about teaching. And then I also got got an X.. Excited about the entrepreneurship side of it. You know actually you know this. This could be a business. There's something here I can help people end Make make money at the same time and that just kind of propelled everything forward to what it is today before a gotten to learn jazz standards words. I was just a gigging jazz musician around New York City. And I was hustling gigs. I was teaching private lessons. Students But in the struggle of being a a musician Kind of led me to think outside the box you know. How else can I make money off of my passion thanks? I got kind of tired living paycheck to paycheck constantly looking at the calendar seeing blinks spaces in that calendar and trying to figure out how can fill that calendar with with more days with more gigs with more students and that was a stressful life for me. So getting into entrepreneurship. Getting into figuring out how else I could make make money off of my passion really was ground breaking for me and absolutely changed my life back on episode sixty nine. I was making forty thousand dollars dollars year And it was it was just then becoming my main hustle is like just transitioning from my side. Hustles my main hustle. And since then my I business now makes multiple six figures of revenue every year I had started to build up my teen with virtual assistance and more private contractors contractors that I have and I'm slowly starting to become more of the CEO of my business rather than the person completely working on every single aspect of it Since then I've come out with multiple more courses multiple more e books that Over the combination of all those served thousands of musicians and my my subscribers on youtube has exceeded over one. Hundred thousand in my podcast is just exponentially grown in just in general On my my my following has grown in my influence has grown through all these things and It's just allowed me to do some other things like start to you. Do some investments in real estate and real things that I never thought would be possible Because of this business and because of how it's grown uh since I guess several years ago one of the main things that I believe really jump started an accelerated. My business doc was Starting to look at the things that were actually working versus the things that I thought needed to be done so before I thought well I need to update this page on my website or a you need to write this particular blog posts. And if I do that maybe this will happen. But when I started really looking at the evidence it became very clear to me that what was really working for me. He was just coming out with more products. And that's what people really wanted. I would say like the first thing that you should really think about is just figure out what your zone of genius is and that means really looking at yourself and in asking who am I qualified to help the best and that's probably GonNa lead you to understand that you can't help everybody the best so figuring what your talents are is kind of step number one step number two is is really to figure out who your target audiences and that's advice at a lot of people give but it's the reason they give it is because it's really important if you don't know exactly who Josh you're trying to connect with then you're you're probably not going to be finding the right people and so that's really important is is to figure out who your target audience is. Who are you going to be able to use your talents to help? The most part of the fun of the business is realizing that at first I I was just a musician. And that's all I thought I was good at. I just thought I was a jazz musician. And that that's who I was and then I realized through that at that actually am a good teacher and I can become a great teacher which goes much farther than just even teaching music to people and then I learned that not only only my learning learning how to become a teacher. I'm learning how to become a content creator learning how to make great podcast episodes how to make videos and then after that. It's sort of coming to this. Realization has issue that. Actually when I'm really learning how to do is become a great marketer. So I've learned so many lessons along the way that I didn't even think that I would be doing what I'm doing now because that's when I started all this that's not what I thought was happening and then realizing that I do actually have passion for business. You have a passion for entrepreneurship."