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Shyamala Prayaga from Ford Motor discusses her book "Emotionally Engaged Digital Assistant"

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Automatic TRANSCRIPT

So my book as called emotionally engaged assistant list and so the thing is the space is overcrowded and getting overcrowded. Not just with white spots but also a chat bots everyone is focusing goosing on only one thing you know having a personality for the assistant and I see a lot of block bowls. I see a lot of different articles and everything floating around which only talks about how you know we have to create a personality but we are missing is what people see is the tip of the iceberg. which has a combination of things which the experience overall and that's where the connection is build the emotional connection but below the of the iceberg is with all the different elements and Leo's Lice? So my book talks about all the different elements was not being one of them the tone of the wise the pitch which uses the other part of it and then it talks about the different processes processes it talks about you know how personalization which you mentioned previously and It talks about you know the different technologies and capabilities which can be employed for the emotionally engaged assistant. I say so what specifically is missing. You say that people often talk about emotion. But that's only the tip of the iceberg. So what does it. That's missing in the dialogue. So you know there are like six or seven elements. I talk about in this book. So one partic- personality where job. How does your assistant? Ah Sound Blake are what are the traits and things like that falls into and then the second thing is you know the tone itself. The wish accused which we design also also makes a lot of defense in on how the personalities for C. but how a person is going blue connect with the assistant then of course the chimes and cues which we use also oh makes the same kind of connection. Those are the just the visual design part of it. Conversation design plays an important role the copywriting techniques us. How does the bottom line producer sale for? How does the bar apologize or when does it apologize? All of these kinds of different. Things are really important when we talk about you know designing and emotionally engaged to the assistant and then the other side of it is. How much do I know about the users that makes a lot of difference in a link to personalize the experience on new talk about Boediono Lake? Certain things or you know like most of the box if you talk a moated I will not name the assistance but most of them are branded as dump trump. Yeah Dumbass even though they have a personality there are some aspects missing. which is making that kind of you know branding? So that is why Michael Stocks about the emotional engagement people have been. There are all of these different aspects in all which are included into the personality wonderful. And who's the book aimed is. Is it the other designers always to have a wider audience than that. Yeah so not just designers anyone wanting to get into the white space or anyone who who is designing why strategies to assistant strategies wanted companies. You know this book is much broader than specific. ADM interesting okay. Well that that sounds thanksgiving. You say it'll be a it'll be available on Amazon will be so this is a self publishing. I'm polishing myself on. It'll be available through Amazon. Very nice okay. We got to look out for that emotional engaged digital