Retailers Change Up Black Friday Deals To Keep Shoppers Safe

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Many businesses did not make it to this black friday. Maybe you've seen them shuttered in your neighborhood but those that have endured until now may be in position for a big holiday shopping season though. It definitely not safe to push your way into a crowded store just about anything can be delivered to your door if it's a gift. Hopefully that is done discreetly. Npr retail correspondent alina. Seljuk is covering the story for us. Good morning good morning. What do retailers expect big picture across the board. I'll surveys are suggesting. The majority of americans plan to shop in store or online this week or next and forecasts suggest. Were actually in for a record setting holiday shopping season just address. I always get this question about black. Friday is a dead and every year. I come here and if you like declared dead and then get a bunch of annoyed messages from people who love not just want to say. It's just no longer at that obsession with this one single day of the year. You may have heard these ads weeks ago this year walmart. Turn black friday into deals for days. Starting saturday november seven this year targeted black friday deals all november. Actually sales began as far back as tober in some cases so a lot of people have already started their holiday shopping. And don't intend to stop okay so we should really think of it as black friday's or black friday sales holiday. This is mainly happening online. For safety reasons. I assume by far the vast majority do say they plan to shop online on their phone screens. Because the big thing that happened this year we got a lot of people becoming online converts for the first i and especially thinking things like grocery health and beauty products stuff that we used to have to see i will. Here's vivek pandya tracks online shopping at dobie digital insights about thirty one percent of consumers reporting that they rarely shopped online or had never shopped online before and covert pandemic was essentially a forcing function. And when you think about physical stores every year the international council of shopping centers does a shopper survey and this year even this group is reporting a big drop in the number of people who say they plan to physically go shopping but in that survey almost two thirds of respondents said they did plan to go shop at a physical store. It's a lot of people and stores are adjusting. You know they're requiring masks. They're counting customers again to limit crowds and they're drawing attention to the cleaning measures which like unglamorous thing stores usually like distract from. We'll now you've got you know sanitizers front and center however people shop. What are they shopping for. Classic stuff close. Get guard stores. Electron ix smart. Tv's home speakers that sort of thing for years. We watched this shift toward experiences rather than things this year. We're back to things you know until we can start jumping back into massages classes or whatnot and especially talking things for the home where we're spending all this time now. More holiday decorations to check out houses books and crafts to occupy time. My favorite hot for the cova time is apparently air. Fryers are big for all that comfort food. So many families are still struggling financially. We hear about that every day. They still seem to say they want to feel special. The wants to celebrate the national retail federation predicts on average. Shoppers are going to spend almost a thousand dollars gifts food decorations and other holiday things which is only a little bit less than last year when the economy looked extremely different leading. It's always a pleasure talking with you. thanks thank you.

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