2 Free ClickFlow Features You Can Use to Grow Your Traffic Today | Ep. #1375
Up your marketing knowledge with your instructors. Neil Patel and Eric Su. Hey Margie school listeners. I have an interesting stat for you. Did you know that Walmart improved their conversion rate by two percent for every second that improved their low time in other words website speed helps with conversions in addition to that google uses it to determine where your site ranks in their index so the fastener website loads the higher? You'll rink for that reason. I want to talk to you today. About a company called Dream House dream. Hose powers the web with fast websites and superior customer service brought to you by team of web experts or super committed to your success online. We've worked with them. To a special offer just remarking school listeners. All you have to do is go to dream. Host DOT COM slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School. I'm Eric Su and I'm Neil Patel and today we are going to talk about two free click flow features. You can use to grow during tough times. So I've used click for myself to improve my overall victory over the years. Click through has changed it. It's gone better than I have used recently as well but has changed. It used to be just something that was as simple as you can. Ab Test Your title tags. Something that's more in depth now and I remember when I was first out there. The only option you have you had was you had to pay and you have to be a big business. But now click full works for all types of companies so eric. If I was a business I was someone who's doing. I'm trying to get more traffic and I don't have a ton of money and I want to things that I can do. Click low to grow my traffic. What would they be? Yeah so thank you for that Neil. The first thing you can do with Click flow. This is actually completely free. So also known as a freeman feature is you can use our content decay feature meaning we will basically look at your analytics and we'll look at all the top pieces of content that you've had that have lost a ton of traffic so if you had a piece that was driving. Maybe a hundred thousand visits a month just for secret. Simplicity and you lose ninety thousand visits. You've lost ninety percent of your traffic. We're GONNA highlight all these losses. So he can come back later and you can come. Upgrade update these pieces of content. Because that's one tactic that we've shown to work really really. Well that's the first one before we go on to the second one. Okay so it tells me what content is king. Get the concept if your content is getting old and you update it because raking fresh content with over a billion blogs on the web millions of new blockbuster hitting each and every single day just an English alone right way more when you look at all languages what would you say people should do when it comes to updating their old content. How long does it take to see results for that? Yeah great question so updating I think you know Neil himself has three full time. People dedicated updating hub spot. They have a bunch of fulltime people. So it's a very serious thing that works really well and I'll give example. We had this one blog. Post longtime ago was getting about one thousand visits a month so not bad for one blog post. We basically added one paragraph to it because we noticed a traffic starting to decay a little bit and we happen to be monitoring that page. So that's why we're on top of it now every couple months or so. We would add another paragraph of content. We just keep adding another paragraph. That post now gets twenty five thousand visits a month and it keeps going up into the right so we saw results as soon as we added that paragraph in about a week our traffic started going up right now. Your mileage may vary depends on how old your site is. How much domain authority you have? There's a lot of different variables there but in general wants your site is a little bit established. You keep updating pieces of content. You'd get more credit for it because Google sees you tending to the garden that you already have instead of just throwing up a bunch of new content all the time because it like to point millions. I think three to four million plus new blog post coming out every single day. How do you compete all right? So what's the second feature? The second feature is our content editor so content editor. What it allows you to do. Is We talked about the importance of updating your pieces of content. Now if you're writer if you go out and you hire writers. The problem with that is they often don't know much about. Selda don't know the right. Keywords to insert how much of the keywords they should be inserting so what basically happens with our content editor you can write within it. And let's say you're targeting keywords. Such as SAS marketing trends will guess what our content editor will tell you. The most relevant keywords add such as SAS marking. You might want out like you know SAS trends to your your piece of content and wanted to make sense. You don't WanNa keyword stuff but it makes life a lot easier for your writer because it gives you a score. There's a checklist on the right side. For key words you should be adding and it's almost a little gamified version of writing content so now when they finish writing a piece of content for you they can push to your your cms. Our they can push the html and then from there. I guess what happens? Your piece that comes out is going to have the keywords that needs to have to bring more long-tailed traffic for your sites so guys you know with the time period. We're in right now. We've been actually getting a lot of interest around actually doing an education program for marketing school. Because we're called marking school. So if you WANNA go to marketing school the I o slash school right now. We have a wait list open for the people that are interest so I I should call it. Interest List for people that are interested in our education program which Swansea who's interested in and that will give more details as we go along so go there marketing school I o slash school and we will see you tomorrow. We appreciate you joining us for this session of marketing. School.