Kroger fourth-quarter profit slides as investments weigh


And we have news on our friends at Kroger. And it's not necessarily good. No, it really isn't. Unfortunately, Kroger's actually showing just how tough things are for traditional supermarkets. The holiday period the fourth quarter. They reported earnings that missed estimates revenue on the light side. Same store sales just met expectations. The grocery giant also offers a forecast for the year that is weaker than what analysts were looking for. It shares right now are down nine and a quarter percent pre-market. Now Croker is lowering prices it's been remodeling stores at centralizing ecommerce operation, but all those moves have really hit sales and shareholders had hoped. The heavy lifting was done for now. Those investments will start to bear fruit this year. But the forecast is

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