"What what do you think that might be glasses? Maybe something put on air. Maybe wrist watch. Maybe I don't know could be a combination of all three, but couple companies notably very very few of them are saying that it could be a hearing aid. Now, this was brought to my attention earlier today, a reader wrote in the Email, and he said any information on when and where these Mars ear buds will be available for sale. Thanks pantley. Last year will not apparently last year, we had covered the Mars ear buds simultaneous person a person. Translation, winning big at C ES twenty eighteen we had heard then that rumor was they'll be unveiling it more in terms of pricing in one it'll be out to order near the end of twenty eight teen haven't heard anything yet. No. Oh, cool. What's going on? All we know is that companies throughout these great ideas. Keep in mind at C E S Awada companies use CS as the platform to gauge kind of the market reply in if they don't get their they want they'll usually just go. I don't think we'll do that. But if it's something that they want actually in production to do it you can guarantee that especially for the bigger companies who can guarantee that will be coming out in short order. So not to mention that some things unveiled at certain events. Don't really wind up to be what they are promised to be. But well might be just a hearing aid. And I will be taking a look here really quick. We won't be going through this whole article be looking at a couple of the highlights. So when Brandon swallowed started Starkey hearing technologies in suburban new, Minneapolis. He was nineteen and they're about seventy companies worldwide making hearing aids now Buick Taylor, what are you talking about hearing aids fort while just listen, you might glean some interesting. Information off of this that was back in nineteen ninety four. His job was the clean ones mailed in for repair or occasionally returns because the user was then no longer needed them today swatches forty three there are five companies, and he's president of Starkey which employs six thousand people and sold eight hundred million in hearing aids last year, we've been right here in Eden prairie since nineteen seventy four he says as I guess author is getting a tour of the company headquarters, then corrects himself technically started a few years before that in the basement of Mr. Austin's home. It's one of those great entrepreneurial American success stories such moved from a waxy build to event to sales to Finally President the company's tap position, which he assumed at twenty sixteen in a wake of a fraud scandal that rocked Starkey. He's also stepson of the F or mentioned, Mr. Austin William Austin for billionaire company founder who built key into a privately held Goliath and have made hearing aids for seemingly every famous person who require them, including four US presidents to. Pope's Nelson Mandela and Mother Theresa Starkey is now the only one surviving big five manufacturers based in the US. What's thin the herd of competitors? He says is technology hearing aids used to be relatively simple inexpensive to make a net hugely different from brand brand today. They're increasingly complex digital product requiring teams of engineers, a robust investment in research and development if in barely visible wire curled over the top of each of his ears in vanishes into the cows were in earpiece asides of a marker tip delivers sound these are real. He says I do have some minor hearing loss, and he says it's from loud music and shooting guns in his youth. He's also wearing these thin barely visible aids. Because the company's latest and greatest development the reason three hundred of America's tap audiologist will arrive in two days time at this building be a red carpet while stunning gauntlet of whooping in clapping employees. So what's interesting about that? Sloshes fond of saying Saint Starkey makes the product that. Nobody wants almost two thirds of the people in America who need hearing aids don't have them and those who do accept their fate and wait an average of seven years from the first symptom before seeking help with these hearing aids are going to evolve he says so that you don't have to have hearing loss to want a hearing aid. You heard correction well read or her or watched that correctly Starkey is now hitching the world a hearing aid for people who don't need hearing aids launch pulls out in iphone of his jacket pocket. No pins and ABC called thrive. Bill to company this paradigm shift of a product the Livio AI as this new devices called is tiny sensors, plus as it's name suggests artificial intelligence selectively filter noise in focused on specific sound sources. For instance, the person across the table in a busy restaurant while also tracking various health metrics including steps steps"