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How To Assign A Monetary Value To A Goal Completion in Google Analytics - Data Driven Daily Tip 353

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Automatic TRANSCRIPT

What's up everybody Paul? Hickey here with your data driven daily tip today. I'm GonNa talk about assigning of value to a goal completion in Google analytics. So you've heard me talk a lot about Google analytics. We've set up ECOMMERCE tracking before for Your e commerce websites. We've made sure that that works on your wordpress site or shop if eyesight and now we're GonNa talk about assigning of value to a goal goal completion. What does this mean? This means that what you can do in Google analytics is you can say every time a user fills out a form say a lead generation form requested demo form opting into an email list. You can assign that value so for data driven design nine for example. If I wanted to say anytime anyone filled out my request. A quote form. That was GONNA be worth a thousand dollars because a qualified fide lead is worth a thousand dollars because I might get a five thousand to fifty thousand dollars project from that lead. I want to sign that lead a value. I can do that the reason why you would want to do. That is because you would want to attribute that valuable lead back to a marketing action. So let's say I'm running facebook ads and I'm spending a thousand dollars. There's a month on my facebook ads and I want to generate at least ten leads a month because one out of every ten leads. I'll win then. I can say that if I spend in two thousand dollars I want ten thousand dollars back in value so I'm gonNA show you how to do that here. Well you're going to do is go to analytics DOT GOOGLE DOT COM. Of course you're going to log in with your Google account that's associated with the analytics account. That has the web property that you want to set up the goal for and if you need to reference is an earlier data driven daily tip on how to set up goal completions. You can do that as well. Just go to data over opinions dot com and search google analytics goal goal completions in that video. Should come up so once you get into Google analytics. You're going to go over to go to the web property that you need to get into and then click abdomen over on the left hand side. When you click Adleman you'll go to the far right column under view and quick goals wants wants goals loads you're gonna see your goals but you're gonNA actually see me? Set up a new goal in this video. So I'M GONNA Click the new goal red button type in the name of the goal and it's GonNa be newsletter sign ups newsletter subscribers. I'm going to give it a destination because I have a thank. You page someone type type in the thank you page. Url at the end of the DOT com here. And that's going to set up my goal but before I clicked save goal. I'm going to toggle the value over to on and I'm going to type in a number of dollars in US dollars. Because that's the currency. I have set up and then I'm going to save it now every time someone hits this page on my website is going to assign not only goal completion but a value along with that goal completion nations. You can track the monetary value related to your goal completions in Google Analytics Business Intelligence Dashboard. This has been your data driven daily tip for more for free digital marketing tips. GO TO DATA OVER OPINIONS DOT COM. Don't forget the Nashville voice conferences. Coming up go to Nashville. Voice Conference Dot Com. So you can sign up to learn how your business can become more efficient and effective via the implementation of voice based apps like Alexa skills and Google actions speaking the voice based absent wordpress websites to the voice designer dot com. It is a wordpress plugin that allows you to build Alexa skills and Google actions and deploy them. I'm directly from your wordpress Adleman Dashboard. It's amazing also. Don't forget that you don't even have to log into Google analytics anymore to check your web data you can just ask Alexa Alexa for more information on this go to ask data driven design DOT COM.