"Good Morning. Welcome to marketing over coffee. I'm John Wall today. Our guest is Mike Yawn. He's the CO founder of many chat who is sponsored marketing or or coffee this quarter and we thank them for their support of the show. But it's going to be talking to us about what they do on the spot and chat front and everything that's going on that Space Mike. Thanks for joining us today. They can have any so tell us about many chat and how how this got started. Give us the the origin story of the company. Sure so we started in two thousand fifteen eighteen when Graham which is a smaller messenger in different countries but essentially solving the same problem. Palpable Me Gate on mobile both opened up the radiologist Open API in two thousand fifteen ends our basic idea was using the APP or selves and there is millions millions of people were using the APP and businesses will need this as a customer communication channel. So let's just start building something for this and the first use case was just broadcasting casting. How can we help? Businesses broadcast over this messaging channel and that quickly to off and a year later facebook messenger using your opened up. Essentially we a better version would be built for talent Brown for Messenger in it also Dukakis Messenger is used by over a billion people there tens of billions of businesses or using facebook and it's a natural progression of how people we will communicate with themselves. This is always follow that pattern. They essentially once enough. People adopt a new channel businesses. This is one to also use the channel for customer communication in. That's what happened with FACEBOOK MESSENGER and now we're opening up more and more platforms. So that's a short story Lori in terms of far Give you a sense where we are in terms of numbers we right now. We have over eight hundred thousand. FACEBOOK page is connected to the platform. We're sending billions of messages every month. We are at hundreds fulltime people right now over in into offices across continents so so growing and expanding into this chat marketing space in accounting businesses adopt messaging absence tax as a way to connect their customers and grow their remedies. Okay and so when you get started with telegram. You'd mentioned that it was broadcast so was the idea there that it would put a message out that would then initiate chat with a human or. How did that work? We saw what was happening in email space and so essentially channels don't really matter What matters is the outcome? If you think about this when you're doing an email a newsletter for example which you're trying to do is you're trying to tell your customer something Doc Your Business. Something that's would be interesting to them. So if you have old people using now messaging APPs and for example telegram or whatsapp our facebook messenger and that's where their attention is. Then you start to have to think about doing those same same broadcasts for example on those platforms and we realize that. Hey listen this is a smaller platform. Like at that point email was was a witty adopted like email. Marketing was already twenty years old but this continues to be. The foundation of our vision is and the whole customer. Communication landscape is shifting into chats into messaging APPs and the business communication business. The customer communication will also have to shift and it's going to be different so there isn't a similar use cases Kinda like broadcasting. But there's other. Is there a specific and unique to is this museum but yes if your depression is like our we saw this initially than it was a simple idea of a there is a lot of people on this channel aunts and for them for those people using a messaging APPs. It's the main default way to communicate with each other so if your business wants to talk to the audience. It's the national to start building a list on that channel right. Yeah and we've been talking a lot about on the side of social for us talking about how people have lost in touch with their organic audience. Overrun the social channels. And so we've been pushing people in telling them you know. Make sure you get email addresses or better yet. Get their mobile number. I say you can SMS. Do you counsel your customers to do that to to push towards SMS or other channels or does it not even matter for you guys. Great question in a We're going into really interesting worlds. It used to be that there was one channel of digital communication and that was he now for the past twenty years if you wanted to talk to your customers digitally in a manner. That's the less that's how you got access just your customers. You build out your list you would. You would use any tactic possible. You would run as you have many ages if your offline business together emails in doing fine interactions but then now we are moving into a world where all people are using multiple ways to communicate with each other her. That's a fundamental shift in how people communicate with each other and we are going into a world where some people text messages are each other Sunday will email each other. Some people use. I message some people use WHATSAPP. Some people use instagram direct messages. And there's so many ways in. I'm sure that yourself have like two three five seven different messaging APPs for different types of communication of defense Social circles. So what's going to happen is that businesses will have to. Actually they want to continue being able bolted talk to their customers and being able to reach their customers they will have to start building. multichannel lists it's great to start with email or to start mark with text number or to start with facebook messenger or any other massacre but then he will have to enrich that during your interactions ask for more more touch points because their defense would you would say only email is different from what you would say over say. SMS and is different from would say over Messenger because those age of the channel says their own specific unique characteristics of which you can put their hands activists and how time sensitive it is with the cost or the business how engaged channels with advise people to do is Depending on where people start so a lot of people. For example star grown there is by using what's called the clicked messenger Ad. It's an ad that it doesn't direct the person to a webpage it's anad that directs people to Messenger Conversation that ends at getting results with that but then during that conversation. We strongly suggest that you get the person's phone number or email are both and the reason for that you want to be able to have a an independent connection with your customers. You want to to build a connection Channels because you never know when apple phase will or anybody else will change. How will you can connect with your customers over there Jessica mutation so you should get the best of those channels but then also make sure that you the house a direct connection with independent Schaus?"