Google, Pew Research Center and Lee discussed on Chips with Everything


Yes. So Denise is worried about the broader societal issues that could come from using DNA uploaded to a genealogy website to solve crimes. But why the twelve million people who actually use these websites more concerned. I'm Lee rainy director of internet and technology research at the Pew Research Center. And one of our main lines of inquiry involves the changing nature of privacy. In the digital age Lee, I wrote a twenty sixteen report on privacy and information sharing and what it would take many Americans to give up their personal information. And it turns out that the Americans thinking about privacy is highly contingent and contextual depends on the circumstances that they find themselves in the nature of the bargain. They're being offered the nature of the value proposition that they're getting from exchanging their information and generally how they feel. So there are lots of factors that go into this and it's not a kind of binary issue for Americans. It's either all privacy or all disclosure, it's very dependent on circumstances. Okay. And was there a point at which you found people stop being so willing to part with their information so appointed. Which they start to just say, no. There are interesting variations in people's answers to that. So different people have different bright line that they wished companies would not cross. They wish the government would not cross and it's not the same for everyone. So men and women sometimes have different answers and African Americans and whites different answers. Young people in old people have different answers. But generally speaking, the information that feels most sensitive to people is things like their social security number, their national identification number. They don't like that information disclosed anybody else because it's so central to filing for credit applications or seeking insurance or gaining employment or things like that. They also don't like their health information being disclosed. They're anxious about how this might affect their credit score or their capacity to get a job, or even sometimes even get a date. They also don't like sensitive family information. So secrets or or things that are related to their children fall into a much. Higher degree or zone of sensitivity than information about other kinds of things. The things that don't matter so much are pieces of commercial information. The products. I like the services. I like the pop culture. I like even things like their political views are. Religious views aren't nearly as important to people to keep private as some of those are the things that I was describing. You said that the people don't like that health information being shed. So why then do you think so many millions of people a winning to use these DNA home testing kits and send that DNA in the post for these genealogy websites? There's always a an interesting tension when people are thinking about what do I disclose about myself and and what do I keep secret about myself? The exciting thing to lots of people who are sharing their genetic information in getting readouts on their genome from these companies, if they wanna know who they are, they want to know where they came from. They wanna know about their ancestry. They wanna know sometimes what. Diseases they might be predisposed to get or what dangers lie in their future. But again, this is the kind of information that a lot of people think is off-limits to companies in the certainly would want to have a separate regime of exchange on. Should I share this information with third party or should it be allowed to be used in my credit score? Things like that. Americans are very, very anxious to control information about themselves even when they've released it to one entity, a government or a company under specific circumstances. They're just not happy that keeps getting sold to third parties and being used in ways that they don't quite understand to rank and rate and assess them. So now that the story is come out about the Golden State killer in the way that people's DNA was used. Do you think deter people future? We don't really know yet. One of the striking things that's happened since we began our intensive study of privacy is that there have been massive news events. I mean, huge data breaches. The entire personnel records of the United States. Government was was broken into the equifax story, captured tens of millions of People's National identity numbers or social security numbers and other information about than than can use in bed ways. And yet there there's not much evidence that people are stopping using the internet or stopping using their credit or debit cards or things like that. So it's hard to know what would be the breaking point, four societies on things like this. Before we sign off, it's time for interesting tech fact of the week. Google has made it possible to get a machine to your next hack up. In a new demo. Google shown how it's Google assistant can make fun. Kohl's that will sound eerily realistic to the person on the other end. And and you update for the assistant will also encourage manners, children who sweeten their requests with a please will be rewarded with positive reinforcement in the form of a response. Like thank you for answering so nicely.

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