Buoyed by solid hiring healthy pay gains in substantial savings shoppers are returning to stores in splurging industry experts expect record breaking sales this holiday season the national retail federation predicts an increase as much as ten and a half percent compared with last year senior director Catherine Cullen we're expecting you know and we've got a hundred and fifty eight knowing and shoppers adult your people who are already planning to shop Colin says many don't plan to wait until Friday a lot of retailers offered their deals across mobile channels across Europe E. commerce bank that while it's in stores and so there's a little less pressure for consumers to sort of lined up the way they may have in the past the big question with the supply shortages higher prices and staffing issues might leave shoppers disappointed I'm Ben Thomas