Heres to Your New Holiday Drink: Brussels Sprouts-Flavored Gin

Automatic TRANSCRIPT

This episode of Business Wars daily is brought to you by sent pro online from pitney bowes shipping and mailing from your desk is never been simpler than with sent pro online from Pitney new bose. Try It free for thirty days and get a free ten pound scale when you visit. PBA DOT com slash B W daily the UH from wondering I'm David Brown and this is business wars daily on this Friday September twenty seven just. When do you think the Innovation Gurus must be running out of ideas and other one comes along. That's enough to make you shake your head and wonder who approve this. Such is the case with a new line of flavored spirits from the folks at Pickering's Gin in Edinburgh. The craziest of these new drinks will make you either head right to the liquor store or or hold your nose. Brussels sprouts flavored Jen. Yep you heard me right. Pickering's has made a gin based on what am I favored veggies. The Brussels flavored Jin is for the holiday season and we'll be sold in six packs of clear Christmas ornaments. According to the industry publication food dive each ornament it will hold about a shot of gin once you down it. You can hang that ornament on your tree or not pickering's was appropriately self deprecating almost almost sheepish in this statement released about the new spirit we know it sounds bonkers they said but the humbled sprout delivers a pleasantly sweet slightly. Nettie Jen Perfect for mixing they posted on their website but if the idea of mixing gin with the trendiest of cruciferous veggies just isn't your cup of tea well pickering's knows that to they'll also offer jenn spiked with cranberry spiced pear and cinnamon and plumbing ginger all in ornaments of course beyond the fact that the weirdness was enough to catch the eye of many editors face it we laughed what's up all the concept is part of a trend by Jean makers just to add plant-based flavors to their concoctions in an effort to persuade non gin drinkers that the juniper spirit is worth their while and you know it's. Working Fortune magazine reports that worldwide Jin sales rose eight percent from twenty seventeen to last year as people sipped on varieties tinted with rose citrus citrus grapefruit even rhubarb and Basil Not Kidding inspiring these editions the intensely crowded Jin Space. It's hard to stand out when the number of finalists in the best Scottish Jen competition numbers more than sixty companies in almost one hundred twenty Jin's and that doesn't even take into account count Jen's from around the world including the old British giant beefeater that company alone sold almost three million cases of Jin last year so so how does a start up break through the noise with attention getting innovations if you're marcus pickering and Mat Gamel two friends who launched pickering's things in a former dog Kennel and twenty thirteen and followed up by refurbishing an old fire engine to dispense cocktails through its hoses of course they did but Brussel Al- sprouts Brussels sprouts according to one survey by Catcher brand hinds. We don't know why they are the single most hated vegetable in America but pickering's is Scottish. You say while their neighboring Brits put the sprouts at the top of their most detested list to now he was truly yeah. I loved them roasted. Maybe with some garlic in balsamic vinegar or Bacon for the last few years. They've been huge on restaurant menus. That's apparently because like pickering's brings. Restaurateurs also get that yes. There are a lot of haters out there but the people who love Brussel sprouts are passionate about these little tiny cabbages this Christmas Christmas pickering's will discover who loves who hates and how many of these Christmas ornaments they'll be able to in low cell. It's from Wendy. This is business Wednesday. This week's episodes were written edited and produced by Lane Appleton edited and produced by Emma Portland. Our executive producer is Marshall gained by or not Lopez for wondering I'm David Brown and we'll see you next week. This episode is brought to you by Centro online from Pitney Bowes Shipping and mailing from your desk has never been simpler than with sent pro online from pitney bowes with with simple online is just click sand and save for as low as four dollars ninety nine cents. That's right four dollars and ninety nine cents a month. Send envelopes flats and packages right from your. Pc and you are back to business in no time. Try It for free for thirty days and get a free ten pound scale but only only when you visit P B dot com slash B._w. Daily that's P._B. Dot Com slash B W daily.

Coming up next