Santa's back in town with inflation, inclusion on his mind


After two holiday seasons with COVID-19 precautions, Santa Claus is coming to town. Merry Christmas to everyone. The jolly old elf is back this year in person without plastic partitions or faraway benches. And kids once again sitting on Santa's lap, except at Macy's in Herald square, where Santa sits behind a bench. The company hires Santa dot com, says there's been a 30% increase in bookings this year compared to the last two seasons. Although COVID fears are easing, inflation is taking some of the twinkle up. Santa's eyes, many of the portrayers are older. They live on fixed incomes and bending under the weight of higher prices. But at least one companies paying more around 5 to $12,000 for the holiday season. Sandra Booker say this year, there's a higher demand for inclusivity, meaning they're looking for santas who are black or Spanish speaking, and those who know sign language. I Jackie Quinn

Coming up next