Listen: YouTube May Have to Stop Making Money Off Our Kids
"The US Federal Trade Commission recently did a in-depth investigation into the data collection and advertising practices towards children on YouTube what they found has kind of spurred on a certain congressman to request the FTC force YouTube to make some major changes to the way they advertise to kids Edward Markey, a Senator from Massachusetts has put together a letter in a fishery asked the FTC to enforce some strict rules and policy changes on how Google uses YouTube to advertise to kids. The document says that Coppa exists to protect children, and Google is not following it on how they treat kids data on YouTube, some of the rules that they're asking the FTC to enforce on YouTube are as follows require Google to immediately stop collecting data from any users known to be under the age of thirteen and delete all data. Google's control collected from children under thirteen. Even if now that user is thirteen or older. They want to institute an employee mechanisms to identify on an ongoing basis any users under thirteen to deny access to these users unless YouTube updates its processes to comply with Coppa now Coppa is the children's online privacy Protection Act of nineteen eighty two which is basically something that says you cannot collect data from kids twelve and under only thirteen and older. But this is saying YouTube has been doing that. They also want to not allow influencers to market to children. This is a big deal because many of you tubes, top moneymakers, our are unbalancing videos and people who do one hundred percent advertising toys and products to kids. They also want Google to be audited annually by a third party to make sure that before they put out any new content for kids. It is completely Coppa compliant. They're also asking YouTube, too. Implement a fund that will allow them to make content that is educational and entertaining for kids without collecting any data or having any advertising at all a quote from this letter that I want to read to you. I think basically outlines this request very well. It says this personal information about a child can be leveraged to hook consumers for years to come. So it is incumbent upon the F, T C to enforce federal law, and act as a check against the ever increasing appetite for children's data as a parent. We need to understand that these companies give us free content in exchange for our information when they give your kid free content. It is not free. It is in exchange for your child's information because they can use that information to sell products. They can sell them toys on Amazon. They can sell them toys directly on their channel most of what YouTube calls entertainment is actually product placement one hundred percent and. So when a unbalancing video is on or your kid is watching somebody else play video game many times, those that content has been sponsored by those companies, and they're saying, hey, you're an influence her play with my toys or play our game on your channel. So kids will want to buy it. So a lot of YouTube is one hundred percent advertising and the government is trying to do something about it, and try to make them follow these policies that have been very prevalent on television and radio and other entertainment sources up to this point, the internet is just a crazy wild wild west kind of place and the more restrictive gets the less, it's gonna feel like the internet of old, but the more important it's going to be because of the amount of time are kids are spending on there. But all in all as parents, it's our job to pay attention to this information. To learn about it as the best we can and help our kids, make good choices and make good healthy choices for"