"Talking tech is brought to you by wicks dot com. Create and publish a stunning website. All from one powerful platform. Go to wicks dot com to create your very own professional website today. That's w I x dot com in stay tuned, after the show to hear you can take advantage of special offer for talking tech listeners. It's not every day, you get the visit Mattel world headquarters for a tech story. But when I got the invite to see the new twist on the classic Hot Wheels toy carline. Well, I was eager to check it out. Let me fill you in this Jefferson Graham, and you're listening to talking tech. Now Mattel tells me that Hot Wheels is the number one bestselling toy in America with sales of over five hundred million replica cars in twenty eighteen alone. Well, that makes sense when you consider that each car sells for as low as one dollar, but also consider that Mattel has been hurting for several years as competition and the loss of high volume toyshops, like toys, R us. Has turned Mattel from a profitable to unprofitable company, trying to claw its way back. So what to do? More marketing in a reinvention of its icon, ick brands, which brings us to Hot Wheels ide-, that's the new twist for the Car Toys, which brings it into the digital age basically, digital tools have been embedded with each car to allow kids to track their performance in Mary. The toy with a companion smartphone and tablet up a dollar for a hot wheel, not with the new of each car will now cost you seven bucks in an order to marry it with the app, you'll need to spring for another forty dollars for the portal device. Now, if you're anywhere near an apple store, this weekend, you'll see something rather surprising in in store display for a toy the new hot wheel ID as kids, checkout, a big race track that shows how fast you're going on the companion app. The track itself will run you a. Hundred and eighty dollars the new cars work on the old Hot Wheels track. But only if you buy the portal companion now it's a lot of money. But I like what Mattel did here. I'm a little older than the targeted demo. I think but I know that kids in cars haven't gone out of style and neither has playing video games. So I think this fresh approach to analog and digital play could be a winning success for the company, they sold apple now. Can they sell you? I'm Jefferson Graham looked for me on Twitter where I'm at Jefferson Graham. Please subscribe to talking tech wherever you listen to online audio and I'll be back tomorrow with another quick hit from the world attack. Sometimes having a great idea is the easy, part getting people to hear about your idea. Not always so simple. But now there's wicks at wicks dot com. You can start and publish your website for free wicks artificial design intelligence, creates a stunning website for you in just a few minutes. You can choose from over five hundred stunning templates, or start from scratch just answer, a few questions about your business to get started wicks provides you with an all in one business solution to grow your online presence, plus all sites include Bilton SEO tools, so you can easily get found online, and in search engines, like Google, and Bing, build a website of your very own with wicks today. And if you go to wigs dot com and use our code talking, you'll get ten percent off any premium plan with wicks premium plans, you'll get more storage Afri domain for a year, and much more. That's wicks w I x dot com, promo code talking. For ten percent off your premium plan."