How to Build a Personal Brand

Automatic TRANSCRIPT

What is personal. Branding so personal brandy. Let's set the definition here first before we get started for me. Personal branding is really all about reputation. Your reputation defines how people see you approach shoe and eventually want to do business with you. Your personal brand is how you represent yourself to the world so as an example if you are starting a business or you're thinking about starting a business or you want to be a coach or a mentor or provide some kind of service where your reputation is the basis for the service and drives a success of the service. You're gonna wanna make sure that you are doing a few things. You're gonna wanna make sure that you are positioned in the market in other words. That people know what you do how you do it. And if you're good at it or not you're also going to want to be able to explain to people why you're different and what it is that makes them right for your service and you write for them in terms of helping them right so this is all about figuring out who you are. So when i get people started in terms of their personal branding journey first question to ask is. How do you want to help people. What are you looking to offer. And i think it's a simple question but it's one that a lot of people struggle with right off the bat because they know what they've done in the past. A lot of people are experts in something because they did a job for many many years. There's a good book on this. Called the e myth which is about Not not online ebay. Like as in entrepreneurship myth and the book is really about. You know talking about how when you leave something like a corporate job a you're you're a technician specialists something and then you switch to wanting to be an entrepreneur. You aren't prepared for that.

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