Brainy Move? Ikea Creates Smart Home Division
This episode of business wars daily is brought to you by sent pro online from pitney bowes shipping and mailing from your desk is never been simpler than with sent pro online from pitney leabeau's. Try it free for thirty days and get a free ten pound scale when you visit p._b._a. Dot com slash b w daily the <music> from wondering i'm david brown and this is business wars daily on this wednesday august twenty eight last june furniture richer and household goods company kia announced a slew of unusual partnerships with name brands like sonos adidas and lego and also with the group of lesser known designers who would create everything from african inspired furniture to plant incubators to bluetooth sound and light products intended to help teenagers throw better parties it even partnered with a company that makes prosthetics although the reason why wasn't made clear in a fast company story about the new partnerships partnerships reporter hastens de has observed is there anything left in our homes that i ki- hasn't touched yet his answer very little just t._v.'s and smartphones mark phones well now. We're getting a glimpse into ikea's ever-broadening future. The mammoth retailers diving deeply into the internet of things it had already launched smart lights twenty twelve last year it began offering sonos speakers designed to look like bookshelves lamp basis now a new digital technology analogy division called home smart will sell those products and more with about a billion shoppers roaming. It's maze like hallways. Every year i ki- is well positioned to capitalize capitalize on our growing fascination with smart home technology market researcher i._d. Says they're smart home technology in about eight hundred million homes worldwide right now but we'll be spending even more on things like smart lights blinds and doorbells in the coming years. The number of households with smart home products will double in the next four years to one point six billion i._d._c. projects while the launches likely to interest shoppers looking for discounts on smart home stuff. It's even more interesting as evidence of dramatic transformation that i keep has been undertaking earlier this year and opened a number of showrooms where you can actually buy a thing we reported on that development summit back in april i- kia also restructured slashing thousands of jobs as store sales growth flattened out but it hired people to fill new positions in things like home delivery delivery and presumably digital product design. The company says it's building on knowledge gained through its surveys of twenty two thousand people worldwide. It's been issuing annual life at home reports since two thousand fourteen and those reports show that the ways in which we relate to our homes are transforming rapidly. One of those behavior of your changes of course is are increasing adoption of the internet of things. Smart speakers for instance are no longer seen as a novelty. Many people now consider them. A necessity even given a growing privacy concerns with an increasingly broad range of products especially digital winds ikea is now poised to compete not just with other furniture stores ono oh ikea is on a much larger stage now and could pose at least a bit of a threat to google amazon which takes us back to fast company reporter hastens diaz question is there anything left in the home that i can hasn't touched yet no not much but if there is you can be pretty sure i- kia will find it soon from wondering this this is business wars daily one of these days get smart technology that allows you to subscribe to our podcast just by thinking about it in the meantime going over to your podcast app and subscribe to our show for for free. We can't wait to bring you more good stuff. I baby brown back with your mom. This episode is brought to you by centro. Online from pitney bowes shipping and mailing from your desk has never been simpler than with sent pro online from pitney bowes with simple online is just click sand and save for as as low as four dollars ninety nine cents. That's right four dollars and ninety nine cents a month. Send envelopes flats packages right from your p._c. And and you were back to business in no time. Try it for free for thirty days and get a free ten pounds scale but only when you visit p._b. Dot com slash rush v._w. Daily that's p._b. Dot com slash b w daily.