"Software defined networks or SDN are being positioned as a game changer for businesses and every industry what's the great promise of SDN and how can businesses best take advantage vantage of it find out when we return to the transformation minute from comcast business mm-hmm. This is tech news briefing. I'm Tanya Bustos reporting from the newsroom in New York and in Cupertino California apple unleashes a trio of upgraded I phone models and reveals big plans for the video streaming market breaking down all the big reveals at Apple's market product showcase after these tech headlines the Amazon has agreed to take space in a first of its kind three-story warehouse a new type of distribution center or that could reduce delivery times and congested cities while they are common in densely populated Asian and European cities modern warehouses with multiple floors have been absent isn't until recently in the US however more retailers are fighting to deliver more same day packages and developers are starting to build more multi-storey fulfillment centers Amazon on recently signed a lease for a three storey warehouse in Seattle the first of its kind to open in the US with multiple floors that large delivery trucks can access by ramps Amazon Amazon Target Walmart and other big retailers are looking to slash delivery times from two days to a shortest two hours in some instances developers are eager to help build these warehouses. This is they can charge a premium asking rents at the Seattle project range from fifteen percent to thirty percent above prices for older warehouses in the area electronic arts begins a public two week test of its cloud gaming service called project atlas with four games including being the latest installment of its biggest franchise FIFA. The company is one of several looking to bring to video games the same streaming capabilities that gave rise to net flix and spotify Microsoft as well has said it has plans to begin publicly testing. It's new initiative in the space with project x cloud while Google plans lance to launch its offering known as stadia in November. The Wall Street Journal Sarah Needle men covers it all at wsj.com. We learned that the US has urged urged Switzerland to ensure its regulations on crypto currencies are strong enough to prevent abuse. This is as the European banking hub prepares to host libra digital currency proposed by facebook the US Treasury along with other government officials have raised questions about the Lebron currencies which facebook is touting as part of a digital payment system. It plans to take mainstream to it's more than two billion users you us and Swiss officials met Tuesday in Bern Switzerland to discuss regulations is that would apply to libra as well as to cryptocurrencies more broadly and to also prevent the use of such digital cash for money laundering and other illicit purposes long famous for it's a bank secrecy laws. Switzerland has increasingly embraced global norms of financial transparency recently promoting itself as a hub for financial technology and innovation coming up a look at apple's next generation of phones watches and streaming services. Are you ready. Welcome back to the transformation permission. Minute from comcast business are software defined networks true game changer for the business world. We asked in east hasty. SV of comcast business software afterward defined networks hold the promise of lower cost greater flexibility and easier management. When you're managing your network through sdn you no longer have the need to deploy trucks and technicians to make changes to devices on your network that can be done through software in this year at Apple's showcase event held in the Steve Jobs Center in Cupertino California apple brushed aside that whole slowing slowing iphone sales thing by making a splash with its services products such as TV streaming video games and news? We'll get to that but I I know what you want to hear. Let's talk talk about iphone. Sat Down is iphone eleven the next generation of iphone phone it is jam packed with great new capabilities in an incredible new design apple CEO. Tim Cook took the stage to talk about the usual upgrades such as longer longer lasting batteries and shiny new colors the six hundred ninety nine iphone eleven which updates last year's Xsara model has a dual rear camera the the iphone eleven pro and eleven pro. Max Has Triple Rear Cameras Costing Ninety Nine and ten ninety nine respectively. Did we mention cameras proving to be a big deal deal this year. WSJ's personal tech columnist Joanna Stern has more from Cupertino. They spent a lot of time on stage talking about the camera systems how you'll be able to take better better video better photos with these three cameras and a combination of new software checkout. Joanna stearns latest video wsj.com for more back to those big services plans plans apple set monthly prices at four dollars and ninety nine cents for its TV plus video streaming service and Apple Arcade. It's video game streaming service. The one that comes with exclusive games including a remake of the classic hit frogger a five dollar price tag for both this undercuts most rivals prices. The Journal says Apple can afford to discount these services because of the prophets earns on hardware. TV plus will make its debut in November with shows like the morning show a drama. I'm about a morning talk. Show starring reese witherspoon and Jennifer Aniston eat more. Here's Tim Cook with more. When you buy an IPHONE IPAD macaroni Apple TV you you get one year of Apple. TV Plus Apple's Steve Tang announced that the new Apple Series Watch. I five is a big improvement. It has a new always on retina display. There are also fancy options. There are new or mez models these beautiful caller block bands with a classic or misprint. Aren't they cool. Yep Apple Watch series five also has an eighteen hour battery life and built encompass but but the journal says to sustain growth apple needs to leverage passed its hardware success to sell newer services case in point it has over nine hundred million iphone users worldwide wide but only a fraction owed apple watch or pay for the company's streaming music service however Wall Street has already begun to look ahead to next year's models that are expected to feature feature five G. as for this year's latest check out the expensive coverage in the form of videos live blogs and podcasts at wsj.com that does it for the tech news briefing from the newsroom in New York. I'm Tanya Bustos. Thanks for listening."