Michael Kors on Why He Left Fashion Week

Automatic TRANSCRIPT

Hi this is Imran Ahmed founder and CEO of the business fashion and welcome to the podcast. This week our editor at large sits down with the American designer Michael Kors discusses his plans for Fashion Week September in fact Michael Kors won't be doing a normal show at all like some of his counterparts in Europe including salary in Gucci Michael is questioning. The efficacy of the current fashion show drill calendar, and so he's decided to present in a completely new format launching globally on October fifteenth on the brands social and digital platforms. He talks to Tim blanks about all of this including the confusion around the nomenclature various seasons and how he wants to clean up to. Here's Tim blanks with Michael Kors inside fashioned. Hello everyone and welcome to the live today with told me to micro-costs from New York. Hello Michael Hello. Bear Ray to cedar great to see you and we are doing this instead of actually seeing each other in September. Yes. That's that's that's the God's honest truth. Unfortunately, what are you planning to do in September when we would have been seeing each other? Well I have to tell you long before. The pandemic. I really kept thinking to myself. I'm screeching in next year to my fortieth anniversary. So it. It has been time me to sort of reassess think about things and I and I just after forty years Tim I've seen that I really think the system has certainly been broken. We can't always just do things the way we've done them in the past. I fake. You, know everyone I think realizes that the whole systems mixed up doesn't make sense. So I certainly have my wheels turning about that prior to the band. And then of course, being in lockdown, you really start to analyze and I go back as someone who has been doing this for so long and once in a while back to the future is a good thing. And you know for many decades the New York collections were after the Paris collections ended. In fact, they were a week after Paris ended. And I think we never whenever inundated the consumer with too much information just as in September. Here, in the states, we have Labor Day, and it's you know the world opens up again hopefully, right? At why are we confusing the consumer? And the press with a new season when they haven't even absorbed the one that has just arrived in the shots. Adjusted it makes sense to me. And you know more than ever of course where people are they're not planning months and months ahead. You know we really are living in a time where fashion is very much always has been though it's about the emotion that you're in. So. Are you starting to land your wardrobe in May I? Don't think so I don't know who you are. You don't have a life. So I thought to myself. Well, we used to do this after Paris it allowed or journalists and retailers. And consumer to have a breath. And then. In October, it really became the perfect moment. To show a new collection without cutting off the previous collection that had just arrived shots.

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