20 Minutes With The Founder of Hyperice

20 Minute Fitness


Any athlete understands recovery is essential an arguably just as important as the workload itself to achieve peak performance in recent years even among amateur athletes, we've seen a growth and acceptance to what's the necessity of taking the time to really focus on recovery. But what has actually entail for one year muscles require time rest and particularly plenty of sleet repair and grow, but taking the time for active recovery such as stretching. And Foam Rolling Yoga also play a large role in keeping the blood flowing and helping rebuild from intense physical activity. You're listening to twenty minutes fitness and I'm your host Martin caster twenty minutes fit is partly powered by shape scaled up and three d body scan that visualizes your body composition photo realistic three in recent years technology has rudy started to supercharge the fear of active recovery there methods such as icing cryotherapy. Percussion therapy also commonly referred to as massage guns, compression therapy. All the way to infrared sauna have been long used by various. Bro Athletes for recovery for today's show, we've invited highs founder and CEO. Anthony, cats hi FIS has been one of the leaders in the field is known for its iconic products such as the hype vote massage gone the Viper vibrating foam roller as well as the compression sleeves their products have. been used early on by NBA stop there such as Lebron James and the late Kobe. Bryant and today there aren't they use by pros and all the major us. Leaks the English premier league as well as Olympic athletes. We chat more about how he first got started with icebox neoprene and also take a deeper dive into the science and also some of the best practices behind some of these recovery methods and devices. Hi Anthony I'm excited to have you on the show today. Can you tell us a little bit more about yourself to kick things off? Yeah. So my name's anthony cats on founder pipe price. I founded the company about ten years ago it started out really just as an arm project like I was before this I worked in education was a high school teacher I was married to professional. Athletes and I was still really active and I still play sports and was sort of looking for ways to improve my body and sort of slow the aging process and I started my by started kinda get more soar after do things and you kind of start to see like the wear and tear you know grown up in the in the Dark Ages fitness in the ninety S. People used to basically do bodybuilding it wasn't very functional and that control my body in in. So I start looking at like, what would it winter pro athletes doing? You know because obviously they put the biggest premium on. Their bodies and sort of the new kind of things if there was anything new that they were doing that I can adopt and when I did sort of the research on, it was funny like the word recovery didn't really even a quiet sports like that. We use it now and there's a category now but they're back then. You know recovery meant like alcohol recovery or something you know. It didn't mean the same and so the industry was really dominated by like sort of these like medical device companies that would make products that would live in athletic training room for in professional sports and mostly what guys were doing for like you know just. To recover faster faster was was ice was ice tubs. Getting, getting a cold tubs and then, and then they were icing their joints and then if you getting a massage in athletes paper massage and stuff, and that was kind of that was kind of what the recovery will look like in two, thousand ten and so I figured okay well, you know if you can't really market a cold tub but athletes are icing their joints every day and they were doing it with plastic bags and ace route or Fight in every single day. Yeah. It's really wasteful and just like you know it's just not really convenient leaks in you know Dallas is kind of what they were doing. So it Kinda struck me and around this time two, thousand ten. So beats by DRE was relatively new. You know they debuted at the two thousand, eight Olympics and the Osa basketball guys were wearing them kind of adopted this idea that you if someone wearing something right and you know if I could make something that was good enough for like pro athletes to wear that people would see it on them and because it's on their body because it would be like wearing potentially like wearing them, you know on the sidelines or Photos, in your starting, it was Kinda before instagram. So it wasn't really the access to like the behind the scenes of what these guys do is not really the same level of now because I feel now we have a much better window into what what sort of the athletes are famous people do in their you know when the camera's not on. This kind of struck me. If there was a documentary called the last dance about Michael Jordan and it was showing how different famous then where he was the most famous person in the world and he'd get off the team bus and they would just be like a thousand people waiting at the hotel just like watch him walk in the door and we don't need to do that anymore because now everyone has we see what people do in the cameras. And we have twitter, right? Yeah and so people and and then there's way more content right? So there's just way more content of like, okay. What is sort of what is an athlete? Do? They're not court in got used to be pretty mysterious people in an intriguing so I figured that if I could make an icing product because athletes have to is every day people see maybe what sort of kind of catch on A in obviously not a school would beat because it's music that's universal but I still felt like young athletes might adopt it. So I had the idea to make like a really cool looking is compression device, and so I started researching therapy. The. Compression was import element of it and I had. A friend of mine who's a college basketball coach was regularly working out with Kobe Bryant and in Kobe was known as the biggest like that. He he is more than anybody and there was articles well-documented about how he really took care of his body. So I thought if I could make a prototype and I could show it to him and maybe you know maybe get into weirder sort of my thinking and I showed it to them I. so I literally was cutting up wetsuits and going into like wetsuit factory's GonNa live in a beach community southern California. So like there's some of the old Lexi factories that are still around back then so I was kinda compression sleeves and then taking ice bags from like you know from like rite aid or whatever, and and and just kind of like putting them together these compression sleeves. Trying to make something and you know he was really receptive to the idea that there could be a product that would make more efficient and it would actually look not just be so wasteful. So I a couple times in he kind of gave me some really good criticism that was constructive and what I realized like this can't be an art project like this is not how businesses have to like if I'm. GonNa do what I gotta do it. Right. So I gotta go get like. So I was calling manufacturing companies and it was during the recession and people weren't really interested in talking about no experience at all and just sort of this but one company believed like, okay. I kind of had proved that I was like interacting with Koby in the disciplinary doing for him and they kind of just took a flyer on. Maybe we'll try helping sort of developed sort of come the extra separable and so took about a year I. Got I, finally convinced him to do it. We took about a year to kind of develop the product properly I had the idea to put an air release valve at is bag because when ice melts, it creates like air pocket in compression doesn't work because it blocks a compression. So if You have a button that releases the air. The compression always makes contact with the ice and then you get your eyes compression therapy and that's that's the whole idea behind it was that I would watch guys ice and then I would see these like there's a big air bubbles forum. It's like because the heat from your body is exchanging with the ice and then that creates natural gas, which is A. Form of like air and

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