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Burst Details

Work stronger with less stress, not longer

Automatic TRANSCRIPT

Business podcasts, visit c desk, sweet radio dot com. My guest with me today is Tiffany Bova. Hi, Tiffany. How are you? I'm fantastic. Thank you for having me today. I'm super excited. I'm super excited about this because you wrote a great book. But before we get into that, let me do the formal introduction, Tiffany, Bova and I'm going to spell her name right out of the gate because I want you type in it, not while you're driving, but as you're, you've got some place while you're typing her name and her dot com has her website. It's t. I f. f. a. n. i. Bova b. o. v. a. now people in the know will already know who she is, but let me do a formal introduction. Tiffany Bova is the global customer growth in innovation evangelist at Salesforce and was previously VP distinguished analyst and research fellow with Cartner. Tiffany has interviewed guests ranging from Dan pink to Arianna Huffington on her. What's next podcast? I'm going to pause there for a minute. You want to write that down. She has a podcast called what's next? What's next podcast? And her insights have helped companies like Microsoft, Cisco, IBM, oracle SAP del an Amazon, including Amazon web services among them, and she has helped them. So I think we have something to talk about and Tiffany has written and outrageously good book. It's called growth. IQ get smarter about the choices that will make or break your business. No, Tiffany. I want to say one other thing and then you're going to take over. Here's what I want to say. Okay, I'm ready. I read well over one hundred books a year, and I do well over a hundred and fifty business interviews a year. I want to announce to the world that. Your book is one of the best business books I have ever read. Wow, thank you. And I expect this interview to be awesome. So the book again, is growth. IQ get smarter about the choices that will make or break your business. So let's put the context in this way. You talk about context, combination and sequence. So start us out by talking about those three things. Well, thank I. Thank you for what a great amazing comment to make about the book. I worked really hard on it, so it's always nice to hear that the baby's not ugly. So that's always a baby, very, very attractive. But what I did and how I landed on that was I like you read a lot a business lot of business books, and I wanted to see what was missing from what I was consuming as I was on my own journey, right? Because I read to make myself better whether it be on managing or understanding certain trends, etc. And and what was missing for me was the house side of growth and what makes it different from one to the other? So how can people actually put into action