Listen: Frieze Hires Media-Industry Veteran Simon Fox as First CEO
"Finally today freeze the Global Art Fair is poised to announce a new boss. He is Simon Fox previously CEO of reach the publisher of the Daily Mirror Daily Express and Daily Star. One joined with more on this by the art critic still love. It is still also lectures at the Hempstead School of art in London. A still before we be we come to the appointment to position itself in the the Global Arts Realm. How important is running freeze? It probably probably the biggest and the best and the most coveted our job ever It's one of the most respected offers in the world wide scheme of things. It's it's huge. How much influence on the direction of global law does the person inhabiting that role to have a huge amounts? uh-huh forget they're there to to oversee everything to set the programming and especially in today's Brexit world this is going to be a magnificent for anybody like Simon folks to take over and bring some of their personal import and expand the presence of Arts in how we see all around the world. But let's look at Simon Fox then as I was saying in the intro. His previous job is C- of reach which publishes the Daily Mirror Daily Express and Daily Star. I think it's fair to say that none of those journals noted for a keen interest In the modern world how enthused relaxed otherwise his rule. The Art will be about somebody that background taking over freeze. That's a great question. Don't forget when freeze was founded back in the early ninety nine nineteen thousand nine hundred ninety one by manager shop and Matthew slots over it was with the launch of a magazine it was with the launch of the frieze magazine Gene. So you know whether or not as some people may say well you need an art background. I disagree what you need is a good business business strategy and they will be a definite understanding between all the parties of how you can call the art market which is of course ever expanding. Don't forget as old collectors. Die Out New collectors a boon. And what can you collect bull Neeman born want they want to be entertained. You know people go to offense not just to look at art but they go to OPF as shallow as it might sound Andrew. They get up as for Selfie opportunities as you correctly pointed out. Freeze has expanded enormously from those modest beginnings back in one thousand nine hundred one with the launch of a magazine. It's now seventy percent owned by Endeavour. What do we know of what ambitions they have for the first of all in the future well bearing in mind and endeavor is about entertainment and their portfolio of assets includes the likes of Miss Universe? The New York Fashion Week and the ultimate fighting championship franchise So it's all about an immersive experience that that goes beyond the art world. It's all about making us feel as though we are part of the show parts of the entertainment and I. It's it's it's a form of being present in today's world. It's an extraordinary thing really. How in the beginning when you think about the first art galleries galleries which of course with churches that the experience was to go and be enlightened by the works that you see on on the wall but nowadays it's a token reverse us and the works become artworks by the public? Look up puzzle with them. The hundred twenty thousand dollar banana a with an institution like freeze though in it is an institution by now. How careful do you have to be about what we might think of? As overselling it turning turning it into something so big so mainstream that those who have patronized it up to this point start to lose interest in it. That's that's an interesting resting points as well. Andrew don't forget Art Fez don't want to be seen as being too funnel to social they don't want to be seen as the place where you go for free alcohol off off the obligatory Salvia say but all fares are a place where where serious art collectors go instead of going to galleries now because they they know that going to be seen and they know they're going to have the ultimate unimaginable experience and they know that there's a chance That they will make everyone in the jealous. You know the work of art is almost like going to a party with with the blonde goal you can find the longest legs it. It's not enough to just go on the gallery on the High Street now. People want Changes they won't growth they want to be able to go beyond the relate bonding click. which is what happens? Even with sales of about works on instagram. They want to be seen and be seen to be seen a still love it. Thank you for joining"