Listen: Voice Beyond Weather and Music with the Co-Founders of VoxxUp
"Now I know both of you are all about encouraging the voice tech world to think beyond whether music why do you think. The voice channel is underutilized in spite of the exploding adoption and Sunday. Start with you. I think the basic reason here is this. Particular Channel is still clearing that you glazed brands to brands ousted. Lot really last. This particular channel to engage with the customers veto to their customers in a meaningful manner which again brings gloves to the question. As to why are they not using the journal would effectively which we believe in this basically comes from interaction what action with a number of prospects and planes that have been working with right. I think it boils down to three things. One is. People are obeyed off off the exploding adoption of ways and smart speakers and You know the numbers are published regularly. But this didn't understand as to what is the use case that they can today the loss lack of education especially when the decision because as to how they can meaningfully engaged with the second Christian that the always face redoubt prospects and customers Hobie blue that skill or election exists somehow been only I believe that if they have say still have to market but some of that doesn't do for the voice skills our actions that they have still not able what do we aligned with the fact that that would also require a marketing make glove air in and there is an action awful brand with that that you can get into things and last but not least is the vision of Ottawa Everyone says okay. If you do this what is the auto identikit. And because of the spill Waverley as merely. Don't have a lot of the Matrix two pools that okay. This is what okay your customer kicks. Rabin Please Bay explicit all your amd market your brand of interest would increase planes and so on and so I think education and the understanding about marketing. His skills in action is also part of creating these things and the absence of metrics on three things instead. I believe that brands are not really placing the battalion. The Nicholas you know one more part to be added to that if you really look at that Voices relatively new. Oh and boys get be heavily utilized once you know part of our day to day life credit union. Now if you really look at that There is a slight I changing day. Track to scrape. That happens with the venue started jumping into the computer and the mobile revolution. Everything ready you know it all recurred. Some 'em I'm on the behavioral change to adopt that New China. I think over time everybody want offer all that our customers would be more comfortable to ask. Coast into this Dubai's these days. We know that we can get a lot of answers from Alexa Google home but you know how do you make it or activity that is adoption. It takes some time and but over the time you get better with that and more comfortable with that. That is a time we will have a lot of utility use cases can be easily deployed. You Oh you walk into your home and say you know what my next utility bills to pay or you ask your You know smart do is when is my how many more days for my vacation and when is my mortgage I believe do right. You know all these and be really comfortably asked it. Takes some behavioral changes for me matter of time to exploit and it is happening slowly and the the product British on. Yeah I think all the points both of you made are very true. I think that we're seeing that quite often. So what are some real use cases that brands can explore floor. That maybe they haven't thought of and can you share some of the interesting use cases you're dealing with large clients around the world. I think we have been grateful to look on pretty forward looking use cases when somebody nights claims across the blue out example Bank in Singapore and this is pretty large bank one hundred ninety billion dollars in assets under management stock use case we want to build a basic prisons on Weiss Sunderland. They prefer better weekly. You would be surprised to know even though Alexa Command sixty five percent of the market in the US in exactly clearly diverse in Southeast Asia in Southeast Asia in metrics dating attorney wasn't at the market is a group to Google the order to create a basic results me see basic prisons. It's almost like a of ABC's like information on the way center. So for example can warm and get all the information about the bankable Kabila Offerings that leadership their contact details and so on and so forth disbanding That's this doctor. And now they're talking about much. Water use is talking about the fact and they haven't glue uses the relationship. Managers can use screwing home to get a quick update. It'll be morning only media marketing the ruler so that they're really radi calls from the clients and is one of the next thing is Abo- They execute is able to get phonics. Lead it's to keep from being marketed in the day basking legal on this and it gets really extreme end market looses. These not only in good talking about. How can they have customers? Noel Skaters it does is basking Speakers and this mechanism of connecting Abandoned Las Vegas. Vu Editing bus entire so these are the use cases with victory and a very diverse industry and a surprising industry which is experimenting very very much with the voice technologies divine in spirits industry so reworking California based UELI richest probably buying in certain things and we answered also survey luxury working. And you're not that skill in the next fifteen was nearest. He's so what they are trying to do. is obviously to have a basic business with the leaders of the minority and the story behind the vanity and their products on this panel the tunnel when they went a couple of steps ahead and say I won't be Oscar. Excel as to wade. They can find a stool. Nia Dave's gold H Rankin just ask Alex. Tell me what can pick the next visit right and they should be able to locate a stool near the another very interesting use case that they are doing is can push a discount coupon to this particular channel which can be sent across immediately to League which they can be more to come a dependency of interesting use kids which I think sooner or later would be something that every detail it would retain because this becomes the Gus Waiting to see"