Officials Hope Date Change Will Drive More Visitors To Detroit Auto Show
Support for this podcast and the following message. Come from a sauna Asana is work management software to help teams organize everything they do. So they can focus on the work. That matters most dry us on free for thirty days. Get started at a Asana dot com slash NPR. So it is the start of the thirtieth annual North American International auto show in Detroit. It is also the last time that show will be held in January. But once can't miss a vent is moving to the summer next year in hopes of regaining some of its lost glory. Here's Michigan radio. Tracey samuelson. The North American International auto show used to be a really big deal drawing almost every automaker big or small, but in recent years, it's often been snubbed especially by luxury car companies choosing to display in L A or the consumer electronic show in Vegas. Instead, it's tempting to blame the weather and Detroit and January dark depressing. Clouds, often, hide the sun, the cold his finger numbing and snowstorms can be. Just around the corner. The Monday of the auto show press days was always one of the worst days of my life. That's Tom Krisher. He's a veteran auto beat reporter for the Associated Press. He's driven to Detroit through black ice snowdrifts. And then you can't find your car when you come out at night because it's covered with snow and a bunch of other cars come in. So I'm extremely happy that it's going to be in the summertime, but it's not just the weather. It's the cost for automakers to display Detroit. Doug, north will be chairman of the twenty twenty show today. He's on the show floor watching preparations. What you see right now is by fifteen hundred workers that are working going to put this together, and then seventeen hundred semi trailer trucks that brought Whitman north says delays and overtime from Christmas and New Year's increased labor costs a summer show will cost a lot less automakers can also expand their displays outside many of these displays out here. Two stories have escalators, and they have vehicles hanging on the side of walls, car companies come back organizers trust media will to media attendance was about half, its usual number this year auto journalist, Laura Burstein was among those who decided to skip Detroit. Because of what we consider to be kind of a dearth of news as far as new vehicles go bursting says, the trend isn't encouraging for Detroit or any auto show for that matter. Car companies are finding cheaper more exclusive ways to create buzz for new cars, take the m w which rented an airplane hangar a few years back. So then over several days, they invited dealers media VIP's and even to public to come see all of its cars, so they eventually had a captive audience immersed in a single brand for as long as they wanted to stay instead of having to worry about what's the other guy doing across the aisle on the other hand, many consumers still like car shows. And want to compare different cars side by side in the long run Detroit itself could benefit from a summer show because attendees could also check out that hip new restaurant downtown or taking a baseball game though. I'm going to bet the old timers will still swap stories about the show being snowed. In back in the day for NPR news. I'm Tracey Samuelson.