Listen: Football, National Football League And NBC discussed on Bloomberg Business of Sports with Scott Soshnick and Michael Barr
"It away. Well, let's talk about some of these decisions at timing. First off starts in two thousand twenty February eighth and nine right after the Super Bowl in twenty twenty. Yeah. Tell us about why that first weekend after the Super Bowl is the right time to watch this shear. So we think it's the right time because we think there's a void quite honestly in the lives of a lot of people who love football who very passionate about the game. Based on all the research. We've done we think there are eighty some million football fans in this country. But about a half of those are diehards a passionate, and they want more football, and they'll pay for more football, the sense of going to games, you know, watching on television. It has to be good quality football. It's gotta be Chris bright into to be very honest back in two thousand one XFL onepointoh. The football wasn't all that good. And as a result that league didn't make great nicknames were pretty cool. Endured amazingly. Rod smart was a good football player. He played for the Panthers in one of the Super Bowl, right? Good. Good. Very good player. But he's known for. He hate me. But is there a lesson in that that endured while the rest seem to fly? There certainly is. I'm not sure what the lesson is. Absolutely is a lesson in there. And that was and there are some other very creative things done. You know, this whole spidercam thing that now floats around all the hovers around all the stadiums. That was an XFL NBC sort of innovation back in two thousand one. So there's some some cool things that were done, but the most critical piece which is good crisp. I like the word crisp football is very important, and we have to do that. And that that wasn't the case back in one. So that's really all that we're doing everything we're building is leading up to playing good entertaining crisp football coming out of the shooting twenty twenty seven product mistakenly is is football. How do you kind of toe the line between? I assume you don't want the product to be exactly like the NFL. How do you kind of find the innovations without sacrificing the Christmas of the game? Yeah. There's there's a lot of nuance right in that the NFL games pretty darn good. He last time. I checked. There were some pretty good TV ratings and lots of people buying tickets to go to game. So the product of of the NFL is I think very good. There are though some things that people complain about the complain about the length of the game, sometimes three hours and Forty-five minutes. They complain about the stoppages and so the lack of rhythm and flow. So those are the areas where we've kind of honed in on and said, let's try to figure out how to make it better. Quite honestly. So our our rule book will be very similar to the NFL is we'll probably have anywhere from six to eight maybe ten differences about when folks turn a game on and watch it they'll see eleven on eleven football with running and tackling and kicking and blocking fumbling and intercepting and all those things that we've come to know and love they'll see those things, and it won't be it won't be that much different. Ultimately from what the product is see in the National Football League. There was something in the original league that I love there was kind of like the helmet Cam. And I never seen that before from the perspective of the player here. It is right on TV or bringing that back. Also, so we're looking at all sorts of technological advances that that we can be bake into our game. And that includes both audio which is I think something that's been underrated. I could ask as a old quarterback all the time. What did people talk about in the huddle? Can we hear that as as a fan can only making your dinner reservations or Omaha? That was in line of scrimmage, but in the huddle, right or that communication between a head coach and the quarterback, right? You see on the games you guys put their hands over their ear holes there to you know, not to not to be disturbed by the crowd. So that kind of access right? That's the key word for us access of giving the fans what maybe they can't get in an NFL game or can't get in a major college football game. We think that's important. We are chatting with Allah, reluctance CEO and the Commissioner of the XFL, and I was told years ago at the story came out, but we didn't see in the huddle. I think it was Tom Brady like crucial moment is Super Bowl like final drive and in the huddle, and he pointed to the big screens and hey, look John candy. And that sort of got everybody. At that moment. The players in the huddle said I knew we were going to win. Yeah. It was. There was no pressure was just hey, hey, look, John candy. Well, you know, there you don't expect this. But there's a lot of humor in sport. Right. But it it never makes it to the fan because it's you know, it's either onto the sideline or it's between a coach and a quarterback during the conversation or coaching any other player in the huddle between the offensive and defensive linemen before the snap. And so we're going to try to capture as much of that as we can without sort of any way impugning the integrity of. Exactly, exactly. Wouldn't you wouldn't you have loved to have heard the conversation between the teal and Bill Belichick and the game lawsuit. He's asking. But what it Bill say? But that's the kind of stuff that we think we can capture, and and you know, serve up to our fans and give them access to access is a is a very important word for us. Second delay. Because. Depends on who the broadcasters. Another properties out there that you look at from sports media standpoint. And you say these guys are doing, you know, these guys are doing it. Well, I think I think there are a lot of leagues that are getting it, right? And they're sort of trying to open up the access a little bit. I think what the NFL has done is is pretty darned good. I mean, it's the, you know, the king of the roost, right? It's it's doing remarkably. Well, like what the NBA has done with some of those conversations on the bench. Right. Those little thirty second timeouts. Those are fun. I'm going back twenty years. And I remember it was controversial. When the NBC we're going to put a camera in the locker room at halftime. And in the players union went nuts, and that's an invasion, and we have to negotiate. What if something now? Of course, it's no no brainer. This just might be me. But I like it when they when they show these guys walking off the bus before the game into the locker room. I think that's kind of cool, right? It's really sort of interesting. And I think the guys like it, and that's important. Ability to monetize their absolute that's important space and inventory that has not been fully just wait.."