The Big Screen (MM #3849)

The Mason Minute


The NASA minute. With Kevin mason as everyone tries to get back to the way life used to be pre-pandemic, I've noticed a recent trend when it comes to movie advertising. And I don't know if you've seen it because it's pretty subtle. But as they talk about some of the movies that are available both on an app or on your cable box, and available in the theater at the same time, you'll always see an ad talking about you need to see this on the big screen because the movie companies want you to go back to the movie theater. They want you to watch it in the big screen because more people make money that way. I really noticed it over the weekend as my wife and I watched the many saints of Newark on our HBO Max app. Now of course we could have gone to the theater, but in all honesty, neither of us are still ready to go back to the theater, because I don't necessarily trust all the folks around me in Tennessee to wear a mask and do the right thing. So while I could have seen it on the big screen, it may have been cooler. I enjoyed it just as well in my 70 inch television set. And I know it's not quite the same thing as on a big screen movie, but it's kind of funny how we're trying to get people to go back to the theater when many of us aren't quite ready yet. I feel bad for the movie studios, but not that bad.

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