Staying Elevated with Robert Glazer, CEO of Acceleration Partners

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Rubber. Welcome to the show. Thanks for having me so we were joking before the call with everything going on. I think we're down to rationing zoom. Here you know it's bad when you rationing Zumikon. You're not though because we have another great episode today and Robert Excited to have you join us. Your career compromises many things. You're speaker writer. Ceo You're doing a lot out there so it's exciting have your show thanks Yeah Interesting Times. They really are so. You're the CEO of acceleration partners. And if we were meeting six feet apart of course on the street and introducing ourselves how would you go about describing what you do in your work? Yes warn you in advance? I describe you what we do. And then I'll just give you an example because it does. The description doesn't do forever anyone so we manage affiliate programs or partner programs We're one of the largest agency that kind of builds a manage these programs. Which are it's a performance? Based digital channel. Where a a merchant or retailer gets together and rather than pay for. Click on impression. They enter kind of a almost a digital business about relationship with that partner that partner can promote their products and services in there actually paid when there's an outcome so the example would be you know you talk about my books and then you post this podcast and you. Your podcast has joined the Amazon affiliate program and you do affiliate links to my book so that when you drive people to buy my books on on Amazon and then they do that You know you get a cut of that. So that's a the Amazon has a pretty huge associate program. We manage it for a lot of other kinda retail brands March Brad. So did did that help. Yeah that's a good description and if we're to back it up though into your personal life who who are you. Where'd you grow up I grew up outside of Boston Massachusetts in a in a town called Brookline. You know as a kid who kind of did everything I don't want I don't think I excelled at anything but I did everything I get it. Sports Find School. I think I have a pretty familiar story to a lot of entrepreneurs which is like as I got into school. I just As sort of creative problem solver Constantly told and I think he's really living up to his ability in fact. I do a presentation. Wade's my opening book. Which I put eight years of report cards up to any literally all say the same thing. It's like wow. We think he could do better. Sounds familiar with the sort of weighed on me Because no one really. Kinda told me how I could do better. Why could do better or that like the things that they wanted me to do? Where were you know about conforming and coloring in the lines and and that's just not the stuff I'm good at so you know we can go in into that whole trip? I? I don't think my life really changes in Iffy away until I realized that all of those things that people were trying to get me not to do for years. We're actually we might unique strengths and the things that I really lean into now and in my business my personalized at what point in your life did you start to realize. That was an epiphany. Was it just? You know years of kind of banging your head up against the wall. What was that moment or series of moments? Like where they were to mean breakthrough moments for me so I. I did fine in school. I did well enough to like. Keep my parents off my back because the repercussions whereas I went to. It's GonNa be a great student and and and it wasn't until I got through in college. I got through by sort of core curriculum and I went abroad first semester and I I was exposed to business marketing and just loved it and realize like those were the things I had always been been. Good at and I was also coincidentally Kinda done with my Your prerequisites And so I came back all classes. I wanted to take I sort of was able to get independent Major I took business in industrial psychology. And like I got kind of almost you know the junior year so I really realized Ashley Loved Learning. I just have to learn things that I'm interested in. I just can't learn things that I'm not interested in. It's just I don't know whether it's part of the. Add or or whatever but it's also not worth it. And I think that's when I realized that I had sort of confuses whole time like I didn't know I love to learn because I wasn't interested in most of the stuff that I was in learning and so then when I got engaged on staff I am trying to make up for for a lot of years later after I started the business We kinda got a couple million. I went to a pretty Intensive leadership program that SORTA stripped us down understand our core values came out of that really feeling like guy. I'm still not living to my potential. And just realign my whole life and business around my core values. Once I could articulate those and that's that's kind of when I started cooking with gas. That's really interesting. You bring that up. Was that experience. Would you describe it as like traumatic difficult? How did you face that reality? Because that's kind of where now is just Taking a really honest look and Step back with the help of a you know really specialized Let's just call it like performance program. You know it's funny i. I've been doing this for so long. Have been helping our teams to now do this and understand their core values. 'cause I think it it locks so much into them but but most people i. I now accused of being a therapist but first of all I love which is good which I think all the best CEOS ultimately are the people around right. I run a large professional services business. Nothing I ever deal with isn't a people problem whether it's a client or a partner or an employee and one of the things I've learned in my journey and it's not just I mean it's just so obvious that people what I've noticed is for. Most people is that their purpose lies very close to pain and and for some people. It's obvious like they grew up in someone in their family was affected by cancer and so they went and became a doctor other people. It's really obvious and sitting in front of them but they haven't made the connection so I had a friend We work with the call me last week and was talking about some jobs that they were looking at and and all kinds of stuff and and and really trying to figure out what was the best opportunity and how important it was to help people to make connection and bring people together and help them be heard and I know this person is is is gay but you know very openly gay and and actually said after bunch because he's going around trying to understand what he was actually looking for in a job and he just kept talking about I said. Do you think that that it's maybe not related? That these things are really important to you in work. And it's basically how you lead and you kind of large part of your life kind of had to hide entire part of And there's just like thirty seconds of silence on the phone and then he was like I don't understand how I missed that right. I was just I was just listening to it. But but I've had these conversations over and over and and for a lot of people I think the connection is really clear And for others it there. They just haven't seen it and once he does really powerful because I think it's it's super motivating when you understand why you do what you do. It's not it's not about being a victim it's not about not honoring that but you know most people are really you know they're trying to solve something that that is personal it's Namur passionate in there. Either is something that would form of the happen. Usually from either positive or negative experience earlier in their life definitely. I think that you know exploring. That is so difficult right. Because you're just mean when you experience it and you experience what it's like to be blind sided with something that you've been oblivious to for sometimes a decade or multiple decades. It's not easy right. It's a confidence shake. It's a punching gut. It's whatever you WANNA call it but as you go through that and start to like reconstructor identity I think there's a lot of opportunities to emerge into something new so when you started to emerge into something new after this program What was that process like for you and was it like taking the weights off. Did you like you know? Take the emergency brake off. What was that like? Yeah I mean I it two ways right. I think yeah. It is euphoric so when you and I talked about this in my book elevate I I think that we all know our core values like when we cross them and we feel it. We just can't articulate them or we can't see them well enough to make a decision on them I was driving through the car in the dark. And you hit the side of the tunnel and then you know to bounce off and then you hit the other side writes. Your car's pretty battered. But like you know when you hit the guardrail while if the lights were on the lines were painted you'd stay from from from the guardrails so I think when you start looking at this you put this together. I did have this sort of moment. Wanted all came together for me like it's kind of like look back and someone takes this like Stencil and lays it on your life like Oh my God. It all makes sense now. Everything everything that worked in didn't work and people and relationships in jobs like I I look at it under the Stencil and it all makes sense

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