Shoppers expected to spend $730 billion this season

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Shoppers are expected to spend even more money this year than they did last year. The National Retail Federation predicts that over the holiday shopping seasons of through Christmas Americans. We'll spend around seven hundred and thirty billion dollars. That's with a B. A lot of that will still happen at physical stores but a survey from pricewaterhousecoopers. WBZ for the first time this year found that the majority of shoppers are saying they plan to do most of their holiday shopping online like Lou rather than in stores and that's actually really one of the reasons why to me and a lot of retail watchers one of the biggest themes this year. Is this slow. Change of the meaning of black Friday is beginning to disappear or is it just going join online. Well we have to clear. That still is the busiest shopping day of the year for most stores but for the past two years the number of people oh heading to stores Ford. Those doorbuster deals has inched lower. Shoppers are now armed with smartphones. They can do instant price checks on. What's going on at other your stores? Is it worth standing in line. Here I talked to Peter fader professor at the Wharton School of the University of Pennsylvania and he says more stores are also realizing that maybe the people who only show up one weekend November are not the best customers and so they're broadening their appeal with really strong online discounts and sales on so many days of the year including more made up shopping holidays like cyber Monday this coming Monday or prime day and this year also because the calendar gave us a super late Thanksgiving there fewer days between now and Christmas some stores started offering black Friday sales like weeks earlier back in October and and all this is washing out that meaning of black Friday. It's still huge but maybe not the focal point of Holiday Shopping Alina. What's going to make parents desperate this year? Your people stand in line. What's GonNa be big well? Overall the top sellers are close and gift cards. But then as you're alluding to the toys are huge. Actually my colleague. Dr Is Rafi. Spent Black Friday. The iconic toys R. US. You may remember. The company went bankrupt in twenty seventeen but a former executive is trying to bring back starting with two locations. The first one in New Jersey opened on black Friday and they are Darius spoke to shopper. Monica Mallon it's been kind of a staple growing up so so we've been doing black Friday on toys for many years up until they closed their doors so excited to see come back and as far as the hottest toys of the season. Go the classics like legos and barbies. Hot Wheels American girl dolls. They're still at the top of the list for many shoppers but Internet sales tracked by analytics. Showed that so far this week online. Fine the biggest sellers are yellow surprise dolls and pretty much anything related to the movie frozen to Shows Fan at all off coming to a shelf near you. NPR's Lena Shell thanks so much. Thank you

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